Wooden door hardware companies should learn to discover the new continent

In recent years, the rapid development of the wooden door hardware industry has brought unlimited business opportunities to the market. Who says that hardware is a dead plate metal? Adding hardware elements to a commodity will also be the fashion that the product immediately looks like. With the rise in prices, the raw materials for our country's wooden door products have also increased.

When the profit of wooden door hardware was gradually compressed, many businesses realized the seriousness of the problem. In order to achieve long-term development, we must re-select new markets. In this context, the choice of a third-tier city as a safe haven has become inevitable.

Gradually introduce the market mainstream into the three-tier market

The construction of the professional market of the pan-family home industry has gradually developed from the first-tier and second-tier cities to the third-tier cities, from the economically developed regions to the non-developed regions. Judging from the current situation, the wooden door hardware market in the first and second-tier cities has invested heavily, and the pace of transformation and upgrading has also been relatively fast. In contrast, the size of the wooden door hardware market in the third-tier cities is much smaller. Due to the large scale of the market in the first and second tier cities and the wide area of ​​influence, the impact on the existing market structure is strong. It is even more difficult for the third-tier cities to re-establish a market structure that focuses on themselves.

However, many first- and second-tier cities have a large number of household building materials markets, but their grades are not high, and they are mostly integrated markets. There is no professional and distinctive business model. This situation can easily lead to disorderly industry competition and restrict the development of the industry. In recent years, the traditional hardware store operations have been uneven and there have been many problems with product quality and after-sales services. After heavy consolidation, hardware brand stores have begun to appear in large numbers in first- and second-tier cities, and there is a trend toward third-tier cities. This marks the emergence of a higher-end, more complete sales system in the hardware industry, which has laid a good foundation for the development of the hardware industry in the third-tier cities.

At the same time, local companies in some third-tier cities have been favored. Although they do not have a gorgeous "packaging", they are particularly active and free in the vast hardware market. There is no "head-to-head bloody" dispute, and it has taken off "expensive" and more "born" childbirth. There are quite a few new born calves who are not afraid of the tiger and exude a powerful attraction to mainstream the market. Gradually introduce the three-tier market.

Third-tier cities’ hardware businesses are gradually on the right track

The hardware industry is different from other building materials industries in that its products are varied - from screws to locks, from pipes to steel. At present, the development of the wooden door hardware market in the first- and second-tier cities is relatively mature, and there are considerable scales of hardware operations.

The development of the wooden door hardware market in the third-tier cities lags behind. With the development of the third-tier cities, businesses in many third-tier cities are gradually on the right track, and then seek to develop multiple channels. However, in the process of “proactive agent” and “creation of the facade” of many businesses, there are still many sales channels of wooden door merchants that are still blocked and are stuck on traditional sales methods. For example, now is the era of the Internet, Internet marketing is gradually being adopted by large businesses, but many small and medium-sized businesses have not taken into account. Closed channels result in the loss of many opportunities to make new customers. The lack of self-restraint has weakened the ability of these small and medium-sized businesses to resist market risks. Once the market environment changes, it will be the most vulnerable. Therefore, the expansion of sales channels and the refinement of channel operations are the top priorities of many small and medium-sized wooden door hardware businesses.

With the spread of the international financial crisis from the virtual economy to the real economy, China’s foreign trade exports have been greatly affected and hit by foreign markets. Many hardware business orders have shrunk sharply, and production and operations are facing serious difficulties.

With the development of the country’s development of third-tier cities, the development of the third-line market in the wooden door hardware industry is already a general trend. With the transfer of consumers from large numbers of first and second-tier cities to third-tier cities, the demand for wooden door hardware products will gradually increase in the third-tier cities, and the three-tier market will gradually mature. Hardware merchants must grasp the good opportunity for the rise of third-tier cities, find a foothold in the third-tier market, stabilize the camp, and develop it again.

Boldly promised to serve the market

In today's wooden door hardware market, there is no shortage of good products and no shortage of market space. What is lacking is precisely the promise. The commitment reflects a social responsibility and a social mission. In the market economy environment based on interests, if companies dare to make bold commitments, they will attract more attention. Coupled with the fact that services can be effectively followed, they can win consumers' recognition and open up channels to build specialty stores. A guarantee for the consumer will make the market even broader.