Need to use the "weapon" in the wallpaper?

This year, the policies of the property market across the country have gradually opened up, but due to the inventory pressure in the property market in previous years, the consumption driven by the property market is still depleting the previous year's inventory. The benefits for the wallpaper industry are limited, coupled with the continuous rise in raw materials and labor costs, many wallpaper companies are facing severe The survival and development crisis. In the crevice environment faced by wallpaper companies, it is irrational to simply place hope in the warming up of the housing market. Wallpaper companies must take a different path and preemptively in order to win a place in the market.

Crush survival

At present, neither the cancellation of the property purchase restriction policy nor the downward adjustment of the mortgage interest rate will bring substantial growth to the wallpaper industry. The overall real estate situation is still not optimistic. After experiencing high-growth and high-profit development, China's real estate industry has slowly changed into narrow fluctuations and even a downward trend. Affected directly by the real estate market, the wallpaper industry is in a downturn and sales are reduced.

In addition to the impact of the large environment, China's wallpaper companies also face the invasion of foreign enemies. For example, the sluggish domestic wallpaper market has not stopped the pace of foreign wallpaper brands from entering China. Instead, foreign brands have been accelerating their speed, and they have even paid great attention to displaying their unique charm and expanding their recognition in the Chinese market. Some well-known foreign brands have gradually established a foothold in the Chinese market, which has caused certain ethnic wallpaper brands to suffer certain coldness.

Finding a weapon

A wallpaper brand official stated that this year's wallpaper market environment is not optimistic. Instead of acting neatly and silently, it would be better to break the rules, preemptive strikes, and seek alternative ways before winning a spot. Such as entering the electricity supplier is a new attempt. Indeed, now that e-commerce has mushroomed in all walks of life, the wallpaper industry has also ushered in opportunities for breakthroughs. Due to the nature of the industry, it is not easy for a wallpaper company to make good use of e-commerce. Small and medium-sized wallpaper companies need to make appropriate preparations before they can wait and see before embarking on e-commerce.

First of all, we must be familiar with the e-commerce business model process and establish an e-commerce operation team. Second, the wallpaper companies should do a good job in the market research of e-commerce products and understand the market demand of the wallpaper industry and the defects of the enterprise's own products. As long as the crux of the problem is identified, the right path for the e-commerce of wallpaper companies can develop smoothly. In addition, another way for the wallpaper industry is to sell through overseas markets. China's products have a higher price/performance ratio in the international market, while foreign countries, especially developed countries, mainly use “import” methods to meet their domestic market demand. With the gradual recovery of economies in developed countries such as Europe and the United States, demand for the wallpaper industry is still strong.