What is the difference between imported flooring and domestic flooring?

In recent years, the domestic floor consumer market has completely transformed from a seller's market dominated by production companies to a consumer-driven buyer's market. Product innovation and service upgrades have gradually become the main means for enterprises to compete for market share.

At present, the number of domestic floor brands in China has reached an astonishing number of thousands. Under such a large number, there is almost fierce competition in the market. While China has gradually grown to become the world's largest wood floor manufacturing and manufacturing base, it has also become the world's largest consumer market for wood flooring, which also makes many foreign floor brands are unwilling to be lonely, to join this brand battle.

Facing the powerful imported floor brand army, most domestic floor brands only occupy some “home advantage” in terms of product prices and service outlet coverage. In terms of product innovation, R&D, etc., it is difficult to resist. As the domestic flooring industry, despite the extremely rapid development of the overall output, there is still a certain gap between the upgrading of products, functional research and development, and exterior design, and foreign flooring brands, and some domestic mainstream floor brands are also “internal to the civil war. "Outsiders in foreign warfare" did not perform as well as they did in the competition with imported floor brands.

It is worth noting that there is a wide gap between domestic manufacturing industries and foreign large multinational companies in terms of industrial design and humanized home concepts. This not only exists in the flooring manufacturing industry, but also includes household appliances, automobiles, electronic products, etc. There are such problems in the field. In these industries, domestic brands mostly rely on the advantages of price and after-sales service to maintain a relatively balanced competitive environment with imported brands, but as the demand of consumers for the use of experience is getting higher, these traditional advantages Consumer influence will be getting weaker and weaker.

In the future market competition, domestic floor brands want to make breakthroughs and must return to the upgrading of the products themselves. Only by adding our own short boards can we be invincible.