In 2015, the three major mining groups DeBeers, Alrosa and Rio Tinto, which accounted for 75% of global diamond production, established the Diamond Producers Association (DPA) on the grounds of maintaining transparent, ethical and sustainable diamond industry norms. . After that, five other diamond producers, Dominion, Lucara, Gem Diamonds, Petra Diamonds, and RZ Murowa, also joined.
DPA President Jean-Marc Lieberherr said in Paris on Tuesday: “We want to emphasize the natural attributes of diamonds while diluting their ritual connotations – young people always associate diamonds with their parents' times, weddings and engagements.†Jean- Marc Lieberherr said that in 2018 DPA spent 60 million euros on the advertising and promotion of natural diamonds, and will continue to invest the same amount in 2019.
DPA members are worried that natural diamonds will lose their halo in the minds of millennials. They are worried that the rise of synthetic diamonds will have an impact on the existing business of DPA members, so continuous advertising and increased natural diamond promotion have become DPA confrontation. One of the means of artificial diamonds.
In addition, De Beers, the core member of DPA, launched the new diamond jewelry brand “Lightboxâ€, which was launched in the laboratory in September this year. It sells diamonds between 0.25 and 1 carat. Pendants, earrings and other products.
De Beers announced a few years ago that it would not sell synthetic diamonds. This strategic transformation shows the changing situation in the industry – artificial diamonds are being favored by consumers.
According to a recent survey by MVI Marketing, nearly 70% of respondents said they would consider buying diamonds grown in the lab. In recent years, a large number of laboratory diamond manufacturers and retailers have emerged. The American laboratory has cultivated the diamond industry star company Diamond Foundry, Swarovski, Warren Buffett's company Helzberg's Diamond Shops Inc, and even Airbnb, which specializes in short-term rentals, has invested $70 million to set up a diamond factory.
In China, which accounts for nearly 80% of the global synthetic diamonds, the gem-quality synthetic diamond market has been laid out early.
In 2016, Junrui Diamond invested in the establishment of a “Carat-level cultivating diamond†R&D laboratory, specializing in the development of single-particle 8mm, colorless and colored diamonds.
In January 2017, Zhengzhou Huajing's laboratory cultivated the diamond high-end color treasure custom service brand Mutika "Jewelry Experience Center" in Zhengzhou High-tech Enterprise Accelerator Industrial Park.
In June 2017, the first quality diamond identification and grading standard formulated by the National Gold and Diamond Products Quality Supervision and Inspection Center of Shandong Institute of Metrology was jointly promulgated and implemented by Shandong Quality Supervision Bureau.
In November 2017, the Zhongnan Diamond Carat IIa Diamond R&D project achieved the industrial production of Type IIa diamonds through scientific and technological achievements evaluation. Tested by the Jewelry Testing Center of China University of Geosciences, the product is processed into a jewelry drill, the color is equivalent to the DE grade of natural diamond, and the clarity is equivalent to the VS-SI grade of natural diamond.
In May 2018, the Yellow River Cyclone gem-class large single crystal synthesis technology made a new breakthrough, and the gem-grade diamond of about one carat was successfully cultivated by the rapid growth method!
In July 2018, as the weight of diamonds increased, the US Federal Trade Commission revised the definition of diamonds used for 62 years, removing the word "natural."
In July 2018, Zhengzhou Huajing's subsidiary Huaxin Jewelry Testing Center successfully obtained the "Qualification Certificate for Inspection and Testing Organizations".
In September 2018, Henan Power Diamond exhibited a number of amazing diamond jewellery products such as 3 carat brilliance diamonds at the Hong Kong Jewellery & Gem Fair.
Natural diamond miners have not been as good as the recent days of nurturing diamonds, and DPA says that “two-thirds of the natural diamonds currently mined come from older mines that have been active for more than 30 years, and 20 No large new mines have been discovered in the past year."
In the future, many cultivating diamond producers will benefit from the decline of the natural diamond industry. At the same time, the diamond jewellery that is more cost-effective, more environmentally friendly and more in line with the concept of young people's consumption is guiding the new trend of consumption.
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