In recent years, home appliances including home appliances, flooring, ceramics, sanitary ware, furniture, cabinets, and home improvement have all been launched. Publicity has been advertised as an industry standard and industry promotion. On March 28, the home industry released two ***s in one day. They were Galanz's first "China White Electricity Low Carbon Deterrent" released by the home appliance industry and the "2009 Ceramic Industry ***" launched by the new sharp list. Is such a high-frequency release *** or ***? The real role is in standards or in shows? Home hardware industry *** flying status quo: home *** "flying sky"
Do not check, do not know, a look shocked! Through the Internet search engine available, the current home industry can get a number of relatively mature industries, such as home appliances, home improvement, flooring, ceramics, sanitary ware, furniture, cabinets, paint, etc., or More or less, or manufacturers or merchants, or associations or media have published various names of ***. Among them, household appliances, flooring and home furnishings have the largest number and highest frequency.
It is understood that since the launch of the Oaks Air-Conditioning Co., Ltd. in 2002, in eight years, the electricity industry in China (see map) can be calculated in hundreds of quantities. Many front-line brands have launched ***, and the richness of the categories is astounding. Only GOME Suning giants have issued mega-bullet names such as air-conditioners, refrigerators, washing machines, color TV sets, gas appliances, etc., on the annual market, product quality, consumer demand, price promotions, and trend forecasts. Not only consumers, but also Professional media people can't digest it. Interestingly, despite the large number of household appliances, industry standards and influence, non-Haier, Midea, and Gree are major home appliances giants, but so far they have not seen them use the "authority" of the *** to do it. market. Are they too confident? Perhaps, this is the real king.
Look at the floor and home improvement industry, all kinds of flooring, such as solid wood flooring, laminate wood flooring, engineered wood flooring, oak wood flooring, etc.; all home improvement links, such as quotations, construction, acceptance, cost, environmental protection, low carbon, etc. Different associations and different companies have released relevant ***. The status quo of home furnishings can be described as chaotic.
The crux of the problem: Excessive speculation standards have also turned into shows why the frequent occurrence of questions will cause everyone's questions, why in many ***, did not really become the standard *** come to the fore? These two questions are enough to explain the home *** The problem lies. When a company publishes a ***, it will always add the "first" or "first" before the *** name, or add the phrase "first in advance" after the name. It is nothing more than telling the industry to tell the industry what the ** is. * The height of authority. For example, the ceramic pottery industry conducted a panoramic view and rational analysis of the ceramic industry throughout the year, creating value for the industry and indicating the direction. Low-carbon carbs take low carbonization as the direction to help companies seize the commanding heights of the international market.
Regardless of whether or not *** has become a leader in the industry, at least this type of fake, big, and empty publicity has obviously been exaggerated and the actions that should be supported have become hype. In the end, even if it can become an industry standard, it will eventually fall victim to show. [Recommended reading: Dwelling life caused by high house prices is popular with young people]
Famous designer Chen Wanli said in an interview with reporters that in the early years there were not so many papers appearing, and so many people did not pay attention, and the quality of the content was really good, playing a certain standard meaning. Later, many material suppliers followed the trend to launch these books. They were simply dazzled. Not only did designers not really read these books, but the organizers who issued the books also rarely handed them to designers. He believes that there are many standards for such a leather book, plus a question mark.
The hype *** speaks for itself. You see, "Ox after the release of the first ***, after a few years and then pushed to pick up the black flag again, causing an industry earthquake," "Changhong released an energy-efficient air conditioning *** to declare war on the industry" It is too noisy and tiring to promote their own voice in the name of ***.
Viewpoint: The standard of looking at household flowers in the fog should be regulated. It refers to the name of an important document or report that has been officially published by a government or parliament in a white cover. If people in the home industry really understand the meaning of the ***, it would not appear that today's *** is not authoritative, and people in the industry and consumers are just looking at the phenomenon.
Now a large number of research institutions have borrowed the authoritative meaning of the "Leather Book" and given some research reports the title of "a leather book" to prove that the content of the leather book has certain representativeness and authority. The proliferation of home furnishing *** is just that, seeing only the show under the name of the leather book completely covers its standard role. [Recommended to read: *** Interpretation of the 2010 home industry private enterprises become mainstream groups]
The reason is because many home industry standards are not standardized enough. Without the premise of a unified national industry standard, business owners will of course manage their own affairs and have the opportunity to swear by themselves to declare their authority in the industry. Especially in the holiday season of the holiday season, *** will appear more intensively and become a publicity hot spot for corporate marketing. Over time, the sense of authority of *** has been weakened invisibly, and consumer acceptance of the industry is declining, ultimately damaging the establishment and maturity of industry norms.
However, the joy is that in the past is the various manufacturers to compete for marketing release, and now the major industry associations and professional media also joined the *** release tide, more comprehensive and comprehensive, more authoritative standards of information gradually come to the fore. As Xu Hetie, chairman of the Guangzhou Building Decoration Industry Association, said, the act of publishing *** is positive on the positive side. The publication of the low-carbon communique fully illustrates this, but the guild is not Will be free to respond, it will not casually publish ***.