On the evening of March 23rd, the New York Stock Exchange listed company Colgate-Brownholm posted a message on the headquarters website: "The company will acquire Unilever's Sanex personal care brand in Europe to expand its high-margin individuals with US$940 million in cash. In addition, Colgate agreed to sell its laundry detergent business in Colombia to Unilever for US$215 million.â€
"These two transactions will promote its profit growth in 2011 by 4%." Colgate said in the official website.
In response to these two closely watched transactions, the reporter of “Daily Economic News†interviewed Zeng Xiwen, Vice President of Greater China of Unilever. Zeng Xiwen said that he has not yet been informed of this issue. “At the moment, we have not yet received the notification. If the two transactions are true, the group will announce it in the media. The transaction volume of more than 900 million US dollars is not very big. It should be a regional brand and belongs to a small project. The two brands are regional brands and have nothing to do with the Chinese mainland market. Among them, personal care refers to cosmetics, and detergents belong to what we call 'home care', with different directions."
Regarding the significance of the two "barters" transactions, Zeng Xiwen explained that "in which "4% of total profit" is not 4% of total sales, so it is a small figure. Under normal circumstances, acquisitions, It is based on one to three times the amount of sales of a company. If the amount of this transaction is 940 million U.S. dollars, it can be judged that the company’s previous sales did not exceed 500 million U.S. dollars, which is a relatively small brand, so 'both transactions will be It is reasonable to promote its profit growth of 4% in 2011."
Public information shows that Colgate, founded in 1806, officially used Colgate-Palmolive after its merger with Palmolive in 1953. Colgate-Palmolive currently produces in more than 200 countries and regions worldwide. Sales. Founded in 1929, Unilever’s 400 brands in 14 categories are sold in more than 170 countries and regions. It is one of the world’s largest manufacturers of detergents, skin cleansers and hair care products. China's annual sales amounted to approximately 39.8 billion euros.
Earlier this year, there were reports that: “Unilever is likely to initiate an acquisition at a price that exceeds Colgate’s current market value of 36.8 billion U.S. dollars, with a transaction value of up to 55 billion U.S. dollars, and it is estimated that it will raise 10 billion euros of funds by selling shares. The company's gearing ratio reached 3.7% in the first year after completion of the transaction."
Although the acquisition did not end in the end, but now the two with the listed company's Japanese giants to reach a brand transaction, it seems that many investors and industry insiders sniffed out the possibility of two companies in the future.
In this regard, Unilever China has categorically denied this. “At the global level, whether we currently have further cooperation with Colgate, we in China are inconvenient to disclose. In China, we have no plans to cooperate with Colgate. Colgate is still our competitor.†Zeng Xiwen pointed out.
"These two transactions will promote its profit growth in 2011 by 4%." Colgate said in the official website.
In response to these two closely watched transactions, the reporter of “Daily Economic News†interviewed Zeng Xiwen, Vice President of Greater China of Unilever. Zeng Xiwen said that he has not yet been informed of this issue. “At the moment, we have not yet received the notification. If the two transactions are true, the group will announce it in the media. The transaction volume of more than 900 million US dollars is not very big. It should be a regional brand and belongs to a small project. The two brands are regional brands and have nothing to do with the Chinese mainland market. Among them, personal care refers to cosmetics, and detergents belong to what we call 'home care', with different directions."
Regarding the significance of the two "barters" transactions, Zeng Xiwen explained that "in which "4% of total profit" is not 4% of total sales, so it is a small figure. Under normal circumstances, acquisitions, It is based on one to three times the amount of sales of a company. If the amount of this transaction is 940 million U.S. dollars, it can be judged that the company’s previous sales did not exceed 500 million U.S. dollars, which is a relatively small brand, so 'both transactions will be It is reasonable to promote its profit growth of 4% in 2011."
Public information shows that Colgate, founded in 1806, officially used Colgate-Palmolive after its merger with Palmolive in 1953. Colgate-Palmolive currently produces in more than 200 countries and regions worldwide. Sales. Founded in 1929, Unilever’s 400 brands in 14 categories are sold in more than 170 countries and regions. It is one of the world’s largest manufacturers of detergents, skin cleansers and hair care products. China's annual sales amounted to approximately 39.8 billion euros.
Earlier this year, there were reports that: “Unilever is likely to initiate an acquisition at a price that exceeds Colgate’s current market value of 36.8 billion U.S. dollars, with a transaction value of up to 55 billion U.S. dollars, and it is estimated that it will raise 10 billion euros of funds by selling shares. The company's gearing ratio reached 3.7% in the first year after completion of the transaction."
Although the acquisition did not end in the end, but now the two with the listed company's Japanese giants to reach a brand transaction, it seems that many investors and industry insiders sniffed out the possibility of two companies in the future.
In this regard, Unilever China has categorically denied this. “At the global level, whether we currently have further cooperation with Colgate, we in China are inconvenient to disclose. In China, we have no plans to cooperate with Colgate. Colgate is still our competitor.†Zeng Xiwen pointed out.
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