The concept of "radiation protection" swept the metal ring

After more than half a month of Japan’s “3·11” earthquake and tsunami disaster, the Fukushima Daiichi nuclear power plant is still in danger. Tokyo Electric Power Co., Ltd. detected that the accumulated water in the power station contained a large amount of radioactive material (over 10,000 times), and detected that the radioactive iodine-131 content of seawater 30 kilometers away from the power station was as high as 1,250 times the normal value.

As a result, "radiation protection" has become a key word for the industry. Following the "salt of the salt storm" for some time, "radiation protection" labels have become popular in the hardware circle. Every hardware and electromechanical company has given its own. The "radiation-proof" gimmick was added to the speech.

There is currently consumer information: as long as you enter the appliance stores, many mechanical and electrical products will be affixed with "radiation" promotional labels, more are electronic products, such as chassis, projectors and so on.

The related "radiation-proof" products business also said that some new types of "radiation-proof" products sales are still very optimistic.

The author searches for “radiation-proof” products on Taobao. He also discovered that there are 987,705 related products. In front of the sales of radiation protection products, there are even everyday hardware items such as lamps, watches, mice, and mobile phones. There is no single word in the introduction of these products about why nuclear radiation can be prevented from being introduced.

Are these "radiation protection" rhetoric correct and well-founded?

Experts said that radiation is invisible and invisible. For the good conductor of the human body, radar systems, television and radio transmission systems, subway trains, and most household appliances can generate electromagnetic waves of various forms, frequencies, and intensities. Radiation source. Some of the radiation protection products and radiation protection plants on the market have been verified or tested by authoritative agencies. However, they can't be blindly worshipped. We must know both sides correctly. Therefore, everyone should not be too sensitive and do not believe in some businesses. The advertising campaign correctly understands electromagnetic radiation.

In addition, the author was amazed by the fact that in some urban newspapers, the “radiation-proof” house is still on the market. For example, in Hongkou District, Jiayuan Apartment has a listing, and the agency takes “radiation protection” as a shield: “Because it is in the city center, this room has “anti-nuclear radiation” function definitely better than the suburban housing.”

Some hardware and building materials business also said that the decoration materials as the main raw material can also resist nuclear pollution.

The concept of "radiation protection" sweeps the metal circle, and the true and false are gradually charming. The promotion of these hardware merchants is, in essence, the concept of stealing and replacing the concept of health in the context of the increasing popularity of contemporary life. This is definitely not a long-term plan for marketing because these gimmicks can only be won by hardware merchants. The short-term profits and real brand fight are the development paths that should be followed.