According to a survey by the First Financial Daily reporter, the controversy was triggered by a false report about the price collapse of the huanghuali wood circulating on the Internet. According to the path paved by the dispute, more media reports were also involved. Among them, at the same time, another indisputable fact is that the price of gold nanmu has also been rising all the way since last year.
Behind this controversy, it is also the reality that China's furniture industry is mixed and lacks unified industry standards and norms. Therefore, some experts believe that industry self-discipline and business ethics are particularly important before the introduction of national compulsory standards and related laws.
A controversy caused by a false report "This report is ridiculously false, turning out the fake news in 2008, and posting it on the Internet, obviously buying the layout for publicity." Deng Xuesong, deputy secretary general of the Traditional Furniture Committee of the China Furniture Association Tell this reporter that Deng pointed out that this report is a report titled "Hainan Pear Blossoms forever rising, Haikou taking the lead in crashing" (hereinafter referred to as "the sea" article).
Deng Xuesong determined that the "sea" text is a replica of Hainan’s report on July 6, 2008, that "Hainan huanghuali price has fallen by 90% in half a year." After comparing the two reports, it was found that most of the contents of the two articles are similar. After adding expert comments, the goal is to inevitably point to the collapse of Huanghua Pear.
After the release of the article "Hainan huanghuali price plunged 90% in half a year", many Hainan huanghuali raw material manufacturers and furniture manufacturers were strongly dissatisfied. After the Hainan local media, "Yangcheng Evening News", Xinhua News Agency and other multi-party investigations, the truth is that speculators use the media to spread false "plunge" news, want to secretly receive goods in the "selling goods".
This “crossing†report to 2012 is also not recognized by the industry. Wang Mingzhen, president of Hainan Huanghua Pear Collection Association, told this reporter: "At present, the raw material price of Hainan huanghuali is generally more than 10,000 yuan per kilogram, and good bulk materials can reach 30,000 to 40,000 yuan per kilogram, every day. The price increase is getting less and less."
In Shenzhen, where the sales of mahogany furniture is large, Hainan huanghuali is hard to find in many local mahogany furniture stores. A store manager told this reporter: "Hainan huanghuali is hard to find, Vietnamese huanghuali is rare, there is only Laohua huanghuali."
The "sea" texts that have been reprinted by many portals all point to a website. The article was also seen on the regional economic channel on March 11. On March 12th, the report was taken down by the website. Our reporter called the relevant person in charge of the regional economic channel of the network. It acknowledged that there was a problem with this article, but denied that it had revised this article and did not disclose the source of the article.
In the eyes of Huanghuali industry insiders, this is also related to the hype of Jinsi Nanmu.
Huanghuali tasting industry veteran, netizen "traditional huanghuali" told this reporter: "The reasons for frequent singing of huanghuali are probably divided into two types: First, the market of huanghuali is currently priceless, and operators have nothing to do. It can be suppressed by suppression; the other is to give way to Jin Sinan. Some people have tasted the sweetness of culture, but it is a price to pay for the culture."
Deng Xuesong is biased towards the second reason. He cites a company, “Zhen Ya Nan Xiangâ€, and believes that the company is investing in the traditional furniture market and investing heavily in media operations. In the promotion of Jin Sinan, there are widespread “infacts of historical factsâ€, “distorting facts†and “stolen exchangesâ€. The phenomenon of “concept†raises the price of Jinsi Nan and devalues ​​the rosewood and rosewood furniture industry.
For Deng Xuesong’s “accusationâ€, our reporter called “Xia Nan Nan Xiang†company. A staff member who asked not to be named said that it was unclear about this and said that no duty manager was present and would not disclose the high-level contact information. .
"Smear red" and "smear"
Although the above controversy could not be confirmed by the company, "Yu Ya Nan Xiang" company, but from the media has published reports and programs, there are surprising coincidences between huanghuali and nanmu.
In the TV section of a central media, on November 18th, 19th, and 23rd, 2011, three special reports of “Jin Sinan†were launched, followed by December 22 to December 24 Special report on "Redwood Market Survey".
In the first group of programs, Jinsi Nanmu is “going out of the airâ€: the program claims that the golden nanmu is the “royal royalâ€; the gold sapwood is worthy of the city, and it is a cultural relic itself; the resources of Jinshang are scarce and almost extinct; Silkwood is worth a building, a table of 60 million.
In the latter group of programs, the mahogany “sorrowful and sorrowfulâ€: Vietnamese huanghuali fell from 2 million yuan per ton to 1.4 million yuan per ton; Laos rosewood fell from 200,000 yuan per ton to 150,000 yuan; Both fell 15% to 20%; and the mahogany furniture market is even more miserable, merchants withdrew and sold, discounted for sale.
Deng Xuesong believes that the data in this column completely deviates from the real wood market trend.
Guan Yi, an expert in the restoration of ancient furniture in the Forbidden City, said: "There is no record of ancient silk in the ancient dynasty as a royal imperial, and the folk can not be privately recorded. Nanmu has been widely used as a room beam, plaque, coffin, etc."
For the source of the above report, an editor of the above-mentioned central media, Liu Xing, told this reporter: “The films of the Hongmu market survey are all related to local Taiwanese. The survey of the mahogany market in Guangxi, Beijing and Shenzhen is very rigorous and accurate. There are no problems with the report of the group of nanmu."
In this column, a reporter named Zeng told this reporter: "Any report may have such a complaint. It is normal. We reported in normal interviews that there is no problem mentioned in the "accusation"."
Deng Xuesong said: "The China Furniture Association conducts regular market surveys on various types of wood prices, stocks of goods, and supply and demand. The data obtained are authoritative and reliable. Based on this, the market analysis report has been sent to various businesses for three consecutive years. The society is publicly released, and the data in this column is not recognized by the authority."
In addition to the above columns, in the public media reports, "Zhen Ya Nanxiang" appeared in the special reports published in Beijing, Tianjin and other important media.
In the furniture market, according to the "Guangzhou Daily" reported that at the beginning of 2011, 1 ton of gold nanmu was only a few tens of thousands of dollars, but by 2012, the rumored "Emperor's Royal" wood has sold a 20 million yuan. The price of the sky. In addition, several investment companies, financial consulting consulting companies and fund companies have signed a memorandum of understanding with the Sanya Nanxiang Jinsin Furniture Art Museum. Recently, the first phase of the Jinshen Fund has been issued.
The classical furniture market behind the war is undeniable. It is not the exclusive product of the golden nanmu using speculation and other unconventional methods. For the same scarce goods, the mahogany furniture market behind the huanghuali is no exception, but there are also differences between them. The difference is also the reality that the Chinese classical furniture market is not standardized.
In the past ten years, with the rise of the real estate industry, the development of the traditional Chinese classical furniture market has been extremely rapid. According to the data, the total sales revenue of the wooden furniture manufacturing industry in 2010 reached 221 billion yuan.
All kinds of rosewood prices soared around 2006, due to the financial crisis suffered heavy losses, the growth rate has slowed down after the recovery, but the precious redwoods such as huanghuali, red sandalwood and so on, the price is still high, basically withdraw from the use of furniture, enter Investment in the collection field. At the end of 2011, at the Guardian Autumn Auction, “Qinglong Qianlong Red Sandalwood Carvings, Passion and Lotus Thrones†was sold for 57.5 million yuan.
Behind this controversy, it is also the reality that China's furniture industry is mixed and lacks unified industry standards and norms. Therefore, some experts believe that industry self-discipline and business ethics are particularly important before the introduction of national compulsory standards and related laws.
A controversy caused by a false report "This report is ridiculously false, turning out the fake news in 2008, and posting it on the Internet, obviously buying the layout for publicity." Deng Xuesong, deputy secretary general of the Traditional Furniture Committee of the China Furniture Association Tell this reporter that Deng pointed out that this report is a report titled "Hainan Pear Blossoms forever rising, Haikou taking the lead in crashing" (hereinafter referred to as "the sea" article).
Deng Xuesong determined that the "sea" text is a replica of Hainan’s report on July 6, 2008, that "Hainan huanghuali price has fallen by 90% in half a year." After comparing the two reports, it was found that most of the contents of the two articles are similar. After adding expert comments, the goal is to inevitably point to the collapse of Huanghua Pear.
After the release of the article "Hainan huanghuali price plunged 90% in half a year", many Hainan huanghuali raw material manufacturers and furniture manufacturers were strongly dissatisfied. After the Hainan local media, "Yangcheng Evening News", Xinhua News Agency and other multi-party investigations, the truth is that speculators use the media to spread false "plunge" news, want to secretly receive goods in the "selling goods".
This “crossing†report to 2012 is also not recognized by the industry. Wang Mingzhen, president of Hainan Huanghua Pear Collection Association, told this reporter: "At present, the raw material price of Hainan huanghuali is generally more than 10,000 yuan per kilogram, and good bulk materials can reach 30,000 to 40,000 yuan per kilogram, every day. The price increase is getting less and less."
In Shenzhen, where the sales of mahogany furniture is large, Hainan huanghuali is hard to find in many local mahogany furniture stores. A store manager told this reporter: "Hainan huanghuali is hard to find, Vietnamese huanghuali is rare, there is only Laohua huanghuali."
The "sea" texts that have been reprinted by many portals all point to a website. The article was also seen on the regional economic channel on March 11. On March 12th, the report was taken down by the website. Our reporter called the relevant person in charge of the regional economic channel of the network. It acknowledged that there was a problem with this article, but denied that it had revised this article and did not disclose the source of the article.
In the eyes of Huanghuali industry insiders, this is also related to the hype of Jinsi Nanmu.
Huanghuali tasting industry veteran, netizen "traditional huanghuali" told this reporter: "The reasons for frequent singing of huanghuali are probably divided into two types: First, the market of huanghuali is currently priceless, and operators have nothing to do. It can be suppressed by suppression; the other is to give way to Jin Sinan. Some people have tasted the sweetness of culture, but it is a price to pay for the culture."
Deng Xuesong is biased towards the second reason. He cites a company, “Zhen Ya Nan Xiangâ€, and believes that the company is investing in the traditional furniture market and investing heavily in media operations. In the promotion of Jin Sinan, there are widespread “infacts of historical factsâ€, “distorting facts†and “stolen exchangesâ€. The phenomenon of “concept†raises the price of Jinsi Nan and devalues ​​the rosewood and rosewood furniture industry.
For Deng Xuesong’s “accusationâ€, our reporter called “Xia Nan Nan Xiang†company. A staff member who asked not to be named said that it was unclear about this and said that no duty manager was present and would not disclose the high-level contact information. .
"Smear red" and "smear"
Although the above controversy could not be confirmed by the company, "Yu Ya Nan Xiang" company, but from the media has published reports and programs, there are surprising coincidences between huanghuali and nanmu.
In the TV section of a central media, on November 18th, 19th, and 23rd, 2011, three special reports of “Jin Sinan†were launched, followed by December 22 to December 24 Special report on "Redwood Market Survey".
In the first group of programs, Jinsi Nanmu is “going out of the airâ€: the program claims that the golden nanmu is the “royal royalâ€; the gold sapwood is worthy of the city, and it is a cultural relic itself; the resources of Jinshang are scarce and almost extinct; Silkwood is worth a building, a table of 60 million.
In the latter group of programs, the mahogany “sorrowful and sorrowfulâ€: Vietnamese huanghuali fell from 2 million yuan per ton to 1.4 million yuan per ton; Laos rosewood fell from 200,000 yuan per ton to 150,000 yuan; Both fell 15% to 20%; and the mahogany furniture market is even more miserable, merchants withdrew and sold, discounted for sale.
Deng Xuesong believes that the data in this column completely deviates from the real wood market trend.
Guan Yi, an expert in the restoration of ancient furniture in the Forbidden City, said: "There is no record of ancient silk in the ancient dynasty as a royal imperial, and the folk can not be privately recorded. Nanmu has been widely used as a room beam, plaque, coffin, etc."
For the source of the above report, an editor of the above-mentioned central media, Liu Xing, told this reporter: “The films of the Hongmu market survey are all related to local Taiwanese. The survey of the mahogany market in Guangxi, Beijing and Shenzhen is very rigorous and accurate. There are no problems with the report of the group of nanmu."
In this column, a reporter named Zeng told this reporter: "Any report may have such a complaint. It is normal. We reported in normal interviews that there is no problem mentioned in the "accusation"."
Deng Xuesong said: "The China Furniture Association conducts regular market surveys on various types of wood prices, stocks of goods, and supply and demand. The data obtained are authoritative and reliable. Based on this, the market analysis report has been sent to various businesses for three consecutive years. The society is publicly released, and the data in this column is not recognized by the authority."
In addition to the above columns, in the public media reports, "Zhen Ya Nanxiang" appeared in the special reports published in Beijing, Tianjin and other important media.
In the furniture market, according to the "Guangzhou Daily" reported that at the beginning of 2011, 1 ton of gold nanmu was only a few tens of thousands of dollars, but by 2012, the rumored "Emperor's Royal" wood has sold a 20 million yuan. The price of the sky. In addition, several investment companies, financial consulting consulting companies and fund companies have signed a memorandum of understanding with the Sanya Nanxiang Jinsin Furniture Art Museum. Recently, the first phase of the Jinshen Fund has been issued.
The classical furniture market behind the war is undeniable. It is not the exclusive product of the golden nanmu using speculation and other unconventional methods. For the same scarce goods, the mahogany furniture market behind the huanghuali is no exception, but there are also differences between them. The difference is also the reality that the Chinese classical furniture market is not standardized.
In the past ten years, with the rise of the real estate industry, the development of the traditional Chinese classical furniture market has been extremely rapid. According to the data, the total sales revenue of the wooden furniture manufacturing industry in 2010 reached 221 billion yuan.
All kinds of rosewood prices soared around 2006, due to the financial crisis suffered heavy losses, the growth rate has slowed down after the recovery, but the precious redwoods such as huanghuali, red sandalwood and so on, the price is still high, basically withdraw from the use of furniture, enter Investment in the collection field. At the end of 2011, at the Guardian Autumn Auction, “Qinglong Qianlong Red Sandalwood Carvings, Passion and Lotus Thrones†was sold for 57.5 million yuan.
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