In April this year, the Beijing Consumers Association conducted a comparative inspection of 50 mattress products, and the results showed that the failure rate was as high as 50%. Industry insiders analyzed the spot check, which not only exposed the current situation of the mattress industry, but also provided a good opportunity for the mattress industry to integrate.
It is understood that the unqualified products are basically unknown products on the market, and the well-known brands only involve the unqualified product logos and instructions for use, and there is no problem with the safety indicators. A major factor that has restricted the increase in the concentration of the mattress industry in China has been the chaotic market order. Due to the large number of sellers and the price ranging from 100 yuan to 1,000 yuan, uneven mattress products have flooded the entire mattress market. This time the quality Exposure can awaken consumers' attention to sleep health and increase the focus on the quality of mattress products and mattress brands. Therefore, the road to the brand will be a long-term trend in the mattress industry.
Recently, the reporter interviewed a number of brand mattresses and claimed that the mattresses have been more difficult to sell since the quality inspection, and many customers are more inclined to big brand mattresses. Consumers pay more and more attention to brands, and choose mattress products with good reputation when choosing mattresses. Therefore, all mattress companies are trying their best to start their own brands and want to find a platform to promote the health and safety image of the products. Mr. Ke, Yiwu Juchuang Cold & Heat Technology Co., Ltd. said that he has made a brand promotion plan for the second half of the year. He will participate in the only professional mattress-themed exhibition in China in Guangzhou in the second half of the year, and will promote his own in the exhibition process. New products, at the same time, with the help of the excellent publicity of the exhibition and the influence of the Canton Fair during the same period, Mr. Ke called this a rare opportunity for brand building. Under the current situation, it is difficult to have a concentrated display and There are opportunities for domestic and foreign buyers and mattress brands to gather in the same place. Although the competition is very fierce, it is a new opportunity. Whether for the industry or for yourself, if you win in this tough battle, Then the company will get to another new peak. Manager Ke smiled with full confidence.
According to reporters from Lin Shanjie, the head of the 2013 China International Mattress Exhibition, this mattress exhibition focuses on providing companies with a professional platform to shape their brand image. Through dedicated professional planning, delineation of brand display areas, and professional media Special reports and other methods to promote the exhibition through multiple channels and methods. At the same time, the main committee also invited professional buyers from home and abroad to participate, trying to expand the mattress sales channel while providing a branding platform for the mattress industry. The reporter believes that this will It will be the largest, most professional and authoritative mattress exhibition in decades, and it will also be a fertile ground for major mattress brands in the world.
Faced with the consumer's big brand inclination, what is the way to improve the brand image of a mattress company and create a best-selling mattress favored by consumers? I believe that all major mattress entrepreneurs have their own answers.
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