Hard hat market development survey report released recently

The investigation report on the development trend of China's hard hat market, which was organized and completed by experts of the China National Association of Textile Industry Safety and Health Protection Products for 9 months, was formally released to the public. The "Report" starts with the development of the hard hat industry and the current market situation, and in-depth analysis of China's hard hat industry problems, prospects and development trends with a large number of objective and detailed data.

Variety of species, quality standards are not uniform

China's hard hat industry originated in the 1950s and 1960s. From manual weaving to machine repression, from the inconsistency of quality standards, to the national standards of mandatory product standards and testing methods, from simply selling domestic products to products going out of the country, basic categories have been formed, styles are diverse, and users can choose according to their needs. The production pattern is well adapted to the needs of national production safety. At present, there are 210 companies that have been approved by the national regulatory authorities for approval and production, and are located in 21 provinces and municipalities directly under the central government. Among them, hard hat manufacturers in Jiangsu, Zhejiang, Shandong, and Anhui provinces account for about 64% of the total number of certified production enterprises.

About 80 million employees are required to wear safety helmets in China's industrial production. At least 50 million heads are purchased each year, and about 10 million heads are exported every year. 210 license-producing companies annually produce between 30 million and 35 million hard hats. With the rapid development of China's economy and the increase in capital construction, the sales volume of China's hard hat market has increased year by year, with an average annual growth of more than 10%.

In the above data, China purchased at least 50 million helmets each year. 210 license-produced companies only provide 30 million to 35 million hard hats each year, and 15 million to 20 million tops (about 30 to 40 percent). ) The gap. In fact, the market does not feel that the helmet is out of stock. This gap was filled with counterfeit products produced by unlicensed companies. This phenomenon should be brought to the attention of the national regulatory authorities and all sectors of society.

Different choices of production companies and distribution companies

At present, China's safety helmets are plastic (ABS, polyethylene, PC), glass steel, rubber cloth and other three varieties. Among them, sales of ABS plastic caps, glass steel caps, and rubber cloth caps are on the rise, sales of polyethylene plastic caps are fluctuating, and sales of PC plastic caps are relatively small.

Hard hat market recognition factors: The choice of hard hat manufacturers is - product quality (88.6%), product price (54.5%), brand (50%), advertising and other (4.6%); hard hat distribution companies and end users The choice is - price (60.1%), product quality (51.4%), brand (25.1%). The overall result is: one quality, two prices, three brands.

Product price recognition factor: 10 yuan to 20 yuan (76.6%), 20 yuan to 30 yuan (43.2%), 10 yuan or less (28.7%), 30 yuan or more (4.7%).

Development Trends of Hard Hats: Actively develop high-end hard hat products (68.2%); Improve the quality of hard hats, participate in international market sales (41%); Stick to mid-range hard hats (34.1%); Continue to produce hard hats according to market demand (34.1 %). In a nutshell, improving the quality of safety helmets, making mid-range safety helmets, developing high-grade safety helmets, and participating in international sales are trends.

Existing problems and solutions

At present, the market environment and problems of hard hats: First, more than 90% of the 210 manufacturing enterprises that have already obtained evidence are small-scale enterprises. The scale of decentralized production is small, the style of the variety is single, brand enterprises have not yet formed an industry leader, and the second is the lack of a fair competitive atmosphere in the market. Some industries set up product entry barriers, and a large number of fake and shoddy products with undocumented production squeezed the sales space of high-quality products. Third, the products of certified companies were subject to the supervision of two national departments, and the same product was tested twice. Collecting two copies of the money has increased the company’s sales cost and sales pressure; Fourth, the technical content of the helmet is generally low, lack of major technological breakthroughs, a small number of companies began to introduce advanced foreign technology and materials, developed the SMC glass steel safety helmet and a molding The two-color helmets; Fifth, a few advanced enterprise helmets have been made in Europe and the United States quality certification, products have gone abroad.

Some experts believe that in the purchase of labor insurance products worth 50 billion yuan a year, helmets account for 12%, or 6 billion yuan. If they are re-exported, the development prospects of helmet products are promising. At the same time, brand competition will further intensify, traditional circulation channels will continue to increase, and e-commerce networks will become new forms of sales. In addition, the hard hat market, variety and price will be developed towards the middle and high grades, and will progress towards safety, beauty, lightness and versatility under technological innovation. There will be more Chinese-made hard hats going to the international market. .

For counterfeit and shoddy products, some experts pointed out that relevant departments should increase market supervision, change the current situation of multi-headed supervision, and ensure that the safety helmet market develops towards healthy and stable aspects.

( Wang Wanqi )