The home improvement industry has grown to become an extremely inclusive industry. In the face of a wide variety of finely divided home improvement industries, consumers who most need home improvement services are increasingly unable to start, especially middle-aged and elderly people. In the size of the furniture city, the cabinet dealership is more luxurious than one, and the salesperson is more enthusiastic than one, but the price is also higher than the family. Simple and practical kitchen cabinets even used the words “piano paintâ€, “Bao Ma paint†and “original import†to make it difficult for ordinary working people to accept. In the cabinet market, the concept of play is common and consumers are confused. To buy cabinets, consumers should keep their eyes open.
"Fudge" first trick: material trap
"A lot of consumers look at cabinets. In fact, they look at the cabinets." An industry source told Xiao Bian that most consumers choose cabinets. One opening is to "crystal plates," "baking boards," or "solid wood panels." Is the cabinet door. "The door panel is important, and the box board is actually more important." Currently the most widely used cabinet market is the paint door. Painted board is characterized by bright color and easy to shape, waterproof performance, anti-pollution can also prevent scratches, but the price is higher. Xiao Bian saw a cabinet with a crystal door in a cabinet shop. The shape was three-dimensional and the appearance was exquisite. The salesman introduced the door panel of this material to be beautiful and durable, and it was very cheap. Now it is very popular.
But in another well-known brand cabinet store, Xiao Bian asked Crystal Door, immediately attracted the salesman's derogatory eyes, "You think that crystal plate is good, one or two years on the Alice, are out of style!" Cabinet door The pattern is not limited to these, but it soon became clear that cabinet panels that are not valued by consumers are actually more important than door panels. The box board bears the functions of waterproofing, mildew proofing and load-bearing, but because it is hidden inside the door panel, it is generally not valued by consumers. Some dealers often use high-priced door panels with cheap box boards to report the so-called “expensive prices†and “concessionary prices.†In fact, these inferior boxboards often take a long time to soak in water, mold, and consumers are disadvantaged.
In addition to the door panel, the thickest pattern is the countertop. In the survey, Xiao Bian found that the counter brands in the market were mixed, and the concept of playfulness abounded. Take the most popular "acrylic" artificial stone countertops as an example, from 500 yuan / m - 3,000 yuan / m can buy, insiders revealed that cheap artificial stone is best not to buy, mostly with inferior resin plus carbonic acid Made of calcium, smoothness, wear-resistant degree is not to say, some products even contain substances harmful to the human body, so buy "artificial stone" countertops must understand the "acrylic" content.
"Fudge" second stroke: steal concept
When the cabinet dealers sell their products, they can do everything they can to boast of their products, and the concept of stealing confuses consumers. During the unannounced visits, it was found that the most popular "Fuzheng language" in the cabinet market is "from foreign design concepts." The "idea" that cannot be seen invisible is not only to allow consumers to look at it, but also to increase product quality virtually.
What is designed using "ideas" is imported goods? In a brand-name high-grade cabinet store known as the National Chain Store, Xiao Bian entered the room. Two salespersons dressed like stewardesses smiled over and smiled and saw Xiao Bian’s doubts about the Italian trademark at the entrance. A salesperson was in tone. Firmly said: "Our cabinets are designed with the Italian concept. European style is popular. Many parts are imported." Xiao Bian further learned that after discovering, this cabinet is actually a cabinet manufacturer in Guangdong, and the designers are also It is Chinese. The so-called "imported parts" are all produced by joint venture factories in Guangdong.
During an unannounced visit, it was discovered that a brand of cabinets used a "fire board" for the selection of door material. After talking with the salesman, it was learned that the fire board itself could not be completely fireproof, but the fire resistance was better, and it had a flame retardant effect to a certain extent. The effect lasted for a few minutes. In the same way, the "waterproof board" can only be lightly dampened. The "title" of the door material by the sellers undoubtedly exaggerates the material function.
In terms of environmental indicators that consumers are concerned about, many cabinet makers will put “E0†and “E1†logos on prominent positions. This is an indication of what level of national standard the formaldehyde emission of the product has reached. According to industry insiders, China’s current maximum standard for formaldehyde in furniture, flooring, and other wood products is “E1â€, the national standard for cabinet products is “E2â€, and some high-end products are “E1â€. Because it does not contain green moisture-proof agents and adhesives, it is easily broken by moisture. “E0†grade sheet is not suitable for making cupboards in a humid environment. Consumers should be clear about this. In another brand store, the clerk strongly recommended to reporters a Korean import countertop, but Xiao Bian took over the manual and found that the place of production was marked in Qingdao, the clerk explained before this: “Our company is headquartered in Qingdao, where production can only be marked The company's headquarters in Qingdao is really imported.†However, when Xiao Bian “really asked†for customs declarations, the clerk finally admitted that it was “the best domestic countertop, and the basic energy and import are comparableâ€.
Almost all the cabinets advertise that they are using imported hardware accessories such as “blumâ€, but reporters and shop staff have learned after talking. In fact, these hardware accessories have factories in China, and manufacturers in order to reduce costs, in addition to a few A first-line brand and the manufacturer signed a use agreement, will use the original imported parts, most will still choose to replace the domestic pieces, still "imported hardware" to flicker consumers. The two brands are almost identical in appearance and appearance, and they are installed inside the cabinets, making them less likely to be discovered by consumers. Therefore, when choosing cabinets, consumers should not ignore small hinges. It is best to specify when signing a contract.
"Flicker" third trick: more certification patterns
In the cabinet area of ​​a home building material store, some of the environmental protection inspection certificates provided by the cabinet merchants are mostly local board inspection reports, or the recommendation certificates of environmental protection products issued by a certain association or organization. Overall, there are many kinds of certifications, but there is basically no unified certification of the authority. Industry sources said that in the face of a large number of shiny bronze medals hanging on the wall, consumers will basically not go "more true."
According to people familiar with the situation, although cabinet companies are currently playing environmental protection cards, they have not received much recognition from authoritative departments. There are no shortages of companies that use fake environmental protection to flicken consumers. It is understood that the environmental protection certification of cabinet products currently on the market is only certified by the China Environmental Labelling Center certified by the Environmental Protection Center of the State Environmental Protection Administration, which is often referred to as the “Ten-ring Certification†and is currently the more authoritative green mark. . Products that are approved to use this mark not only require quality, but also comply with specific environmental protection requirements during production, use, and disposal. Compared with similar products, they have environmental advantages such as low toxicity, less harm, and resource conservation.
"Flicker" fourth trick: install hidden secrets
It is reported that the first-line cabinet brands often provide a full set of design and installation services. Businesses will send staff to measure the relevant dimensions, and ask professional designers to design, generally in the field can be installed in about 1 month. After the cabinets are installed, consumers should carry out corresponding inspections, such as: whether the surface of the cabinet has scratches, bumps, cracks, etc., whether there is any change in the overall installation position, whether there is tilting after the combination of cabinets, countertops, and hanging cabinets. There is no gap between the cabinet and the cabinet, and there is no leakage in the drain pipe or sink. Acceptance should be carefully checked against the contract and design drawings to avoid unclear problems found later.
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