As the price of home building materials rose in the first three years of the year, the beginning of the year and July, the industry expects that the price of wardrobes, custom furniture sheets, hardware and other products is likely to rise in the fourth quarter in 2012.
1. Home renovation costs soared across the board
It is reported that the cost price of one square meter of tile has risen to nearly 100 yuan; the length of the wire of a long stretch of rice has risen to 50 yuan; the floor of a certain brand has risen from 93.5 yuan per square meter to 126 yuan per square meter; The price of sanitary ware, cabinets and wardrobes has also been raised by 5% to 15%. In addition, the labor costs of bricklayers, woodworkers, oil workers, plumbers and other decoration workers have risen to varying degrees. The cost of a home renovation is on the rise.
For the home improvement industry, raw materials, logistics costs, labor costs, store rents, and high cost squeezes have led to a sharp decline in corporate profit margins. In addition, in 2012, the country's real estate control policy is deep, and the home improvement industry in the downstream of the real estate industry is inevitably exposed to radiation.
Costs increase, policy impact, two-way attack, many companies have to "submit", have raised the sales price to ease the pressure. The reporter learned that nearly 60% of the brand home furnishing companies have carried out price increases.
2, the simple price increase is not a good strategy resource integration is the direction
Insiders analyzed that price increases are pressured by costs. The sales scale of some enterprises is decreasing, and the fixed costs such as rents and personnel are still growing. Therefore, the price increase may be their only way to exchange profits for profits, but this is not a long-term development plan. After the price increase, consumers will not accept this and still need to be tested by the follow-up market.
In the current new market changes, companies should not directly transfer the pressure of rising raw material prices and labor costs to consumers. Enterprises should comprehensively integrate all aspects of the home improvement industry chain, achieve practical and close cooperation in design, products, services, management, and price systems, and join forces and resources to integrate and share in order to digest external pressure. For the vast number of consumers, the traditional decoration is obviously no longer saving money. Instead of running the market every day and investing in price wars, it is better to hand over to a reputable and powerful decoration company and to be a supervisor in the field. Still a lot easier.
3, home store
When I visited the home improvement building materials market in Beijing, I found that many household products had to increase prices around the New Year's Day in 2012. A solid wood furniture agent said that from January 1, 2012, our solid wood furniture will increase in price, the new price list is in the discussion stage, but in any case, it must be higher than the current price. . He also told reporters that in fact, many businesses have already raised their prices. Although some preferential activities have been launched, the actual price has indeed risen sharply.
Concerned about surprises
Tag: Home improvement Home products Price increase Home building materials Price increase
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