Wood painted parquet development prospects

Recently, Hebei Baisian Artisan Wood Products Co., Ltd. has changed people's ordinary image of floor building materials for consumer goods. The price per square meter of flooring reached 4,800 yuan, which is 12 times higher than the ordinary market of 400 yuan per square meter. How can the floor be luxurious?

The prices have increased 11 times. We are no strangers to paintings, Chinese paintings, and even sand paintings. When these paintings are set on the floor, what kind of effect will they have? Recently, the reporter found in the interview that the floor painting - wood painting Patchwork, a kind of art underfoot is quietly popular.

According to the reporter’s understanding, wood-painted parquet flooring incorporates Chinese traditional painting techniques into flooring production techniques. This not only inherits and protects traditional Chinese culture, but also makes flooring a vehicle for exporting Chinese culture through overseas sales and expanding the spread of Chinese culture. universal.

Wood-painted parquet flooring quietly preoccupied with production capacity, constraining corporate development, “The floor of 400 yuan per square meter on the market can be sold for 4,800 yuan per square meter after painting, and the price has increased by 11 times. We have come by combining traditional culture and flooring. The high-end of the industry chain has jumped out of low-end competition with high energy consumption and high pollution in the past, said Guo Manfu, general manager of the century-old craftsman company. The contents of the painting include famous original paintings, antique copying, and the like, which can also be applied to walls and ceilings in addition to floor coverings.

Guo Mandi introduced that the beginning of wood-painted parquet flooring design is to change the traditional “face-to-face” of the “thousands of plates and one side” and to apply four kinds of traditional painting techniques such as “embed, branded, carved and painted” to floor production. Unexpected results were obtained after the Expo, the Expo, and other exhibitions. In addition to the current interior decoration, many people have collected it as an art collection.

It is understood that as the country has adopted the cultural and creative industries as the pillar industries of the national economy in recent years, various local enterprises are actively exploring the transformation and upgrading path led by cultural creativity.

In response, Zhang Zhiguang, an associate professor at the Hebei Normal University's School of Fine Arts and Design, said: “Compared with materials such as rice paper, floor painting is easier to preserve. We advocate art for life. Compared to other expensive collectibles, painting floors can be described as 'consuming'. The artwork 'has more power to spread'.

The scarcity of raw materials into incentives According to the reporter, since the beginning of this year, the price of wood flooring has soared. In the recent month, the price of wood flooring in the market rose by 5%-10%, breaking the previous 1%-2% slight increase. Industry sources said that the rapid increase in the price of wood flooring will make wood flooring a luxury in home improvement.

Then why can the flooring industry have luxury goods? It is reported that this is because of the non-renewability of solid wood flooring. With the scarcity of expensive tree species, the price of solid wood flooring continues to rise, and one day it will become a luxury that only a few people can have. It is understood that the world's most expensive wood, such as rosewood, pear, agarwood, ebony, rosewood, boxwood, red sandalwood, camphor wood, Phoebe and other large areas are missing, and some even appear a wood difficult Seeking phenomenon. Some of these precious tree species are ancient native trees, and some are ancient precious red wood, all of which have grown or precipitated after more than a hundred years to form the expensive tree species that current connoisseurs are willing to spend heavily on.

According to relevant data, the utilization rate of wood has been increased from 40% to 70%, and the increase in flooring materials such as laminate flooring, laminate flooring and bamboo flooring has also reduced the overall cost, so the price increase of wood flooring will not be so Going forward, but because of the scarcity of raw materials, the price of wood flooring will continue to rise.

However, it is worth noting that with the continuous emergence of new brands in China's flooring market, there are not many companies that can truly become bigger, stronger, stronger, and less able to take the high-end market. There are few luxury floor routes. The reason for this is determined by the characteristics of the flooring industry and the unique characteristics of flooring products.

Due to the fact that solid wood species are rare wood and domestic flooring suppliers purchase raw materials are restricted and other factors, it has determined that the price of domestic solid wood flooring is rising, and it is difficult for domestic flooring brand manufacturers to stick to the high-end line. In general, the average price of the floor is more than 1,000 yuan per square meter, calculated in 100 square meters, single-floor decoration spending up to 100,000 yuan, really over the private car.

It is understood that the flooring industry is an industry that competes for financial strength. The most special place in the flooring industry is that the purchase cost of wood accounts for more than 70% of the total cost of the company, which greatly influences the survival status of the floor production enterprises. If you want to rely on 30% of the financial strength to control 100% of the company's operating results, companies will lose control of the market.

There have been industry insiders that the flow of raw materials and capital flow is completely different. The flow of raw materials funds is very fast. Flooring manufacturing, especially solid wood flooring, requires a lot of inventory, and the amount of money entering and leaving is very large. Without strong financial strength, it is impossible to achieve such large-scale and rapid capital flow. The terminal funds are circulating through the product inventory and selling recycling funds for a period of time to achieve capital flow. Therefore, as a manufacturer of flooring companies must have strong financial strength as a support to shout high-end solid wood positioning in the market. However, having a solid financial strength is easier said than done?

In addition to this, there are fewer rare wood species, and if there is not enough stock, it is easy to have “shortage of food” phenomenon. This time is not a problem that you can solve with money. One or two years after a high-end solid wood positioning, a certain domestic flooring brand lacks sufficient stamina. The stock of solid wood raw materials cannot keep up with the pace of production.

Guo Manji told reporters that the current major problem for companies is that production capacity cannot keep up. Since all of them have a long manual production cycle and plan to expand their scale next year, they are expected to reach an annual output of 190,000 square meters.

In response, Guo Mandi said that innovation is the life and core competitiveness of the company. In the future, it intends to continue to innovate on the texture of the plate and introduce low-pollution materials. However, the persistence of manual painting will not change, and computer inkjet technology will not be used, because losing the traditional Chinese technique of painting wooden parquet will lose its core competitiveness. The wooden painted parquet flooring obtained 37 national patents and became the first case of Hebei Province's intellectual property pledge.