In order to cater to the needs of consumers, a variety of elegant and functional branded home appliances have become the main products of distributors in the China Science and Technology Hardware Market, and the market share of some non-brand products has become less and less, while the United States, Gree, Philips Brand-name products such as Jiuyang are becoming more and more popular with consumers.
A salesperson from the United States’ Golden City store introduced that well-known brands have better protection in terms of performance and after-sales service. For rice cookers used for cooking rice, improper temperature control can cause nutrient loss and affect the taste. The patented technology of the unique intelligent temperature sensor of the rice cooker can accurately ensure that rice is cooked at 106 degrees Celsius and cook at this temperature. Cooked rice has the best nutrition and taste. Many consumers nowadays are more and more rational about the brand and product performance. Not only focus on brand awareness, but also pay more attention to the practicality of product performance. Therefore, convenient and practical branded home appliances are more susceptible to customers.
Hardware City many small home appliance dealers comply with market demand, increasing sales of branded products year after year. Such as Jincheng small household appliances wholesale department, its sales of rice cookers, microwave ovens, electric kettles, air conditioners, washing machines and other family appliances readily available. Due to the wide variety and promotion activities that have been launched from time to time, many consumers have been attracted to shop since opening. Wang, the owner of the wholesale department, introduced that with the continuous improvement of people's living standards, consumers' attention to branded appliances has rapidly increased, and the future market prospects of branded home appliances are promising, so he has spared no effort to introduce various famous brands.
Many people in the industry believe that due to the improvement of living standards, consumers are paying more and more attention to the quality of life. Convenient and fashionable home appliances have become an important part of the market. Many consumers prefer to buy more reputable brand-name products when they purchase more products. Therefore, with the intensified market competition, branding and standardization of the industry will become the dominant trend. The sales of brand-name products in the home appliance industry indicate that the industry has gradually emerged from the quagmire of previous price wars, pursuing the maximization of customer value based on crowd segmentation, and the consumption of household appliances in the domestic market, especially in the first and second-tier cities, is increasing. High-end direction conversion.
The emergence of branding of consumer demand in the home appliance industry is a major trend. Both manufacturers and sellers should take the initiative to change to adapt. In particular, the distributors of Hardware City Market, from aesthetics to function, from structure to craft, from color to material, from operation to effect, must adhere to the principle of providing customers with higher value, allowing customers to have new experiences. Get a bigger market.
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