Fujian Shishi wants to build clothing, footwear and accessories market

On March 18th, Shishi City Planning Bureau held a review meeting on the professional market planning plan for Shishi shoes, hats, and clothing accessories. According to the information at the meeting, more than 100 garment accessories enterprises of Shishi will jointly invest in the establishment of a joint-stock company and invest nearly 500 million yuan in the construction of a professional clothing footwear accessory market.

Before this, there were three major accessories markets in Shishi City. With the investment in the new accessories market, Shishi's market structure for accessories will re-emerge. At the same time, with the emergence of this large-scale accessories market, Shishi City will make a big step forward in mastering the discourse power of domestic accessories market.

100 companies to invest in shares

“Sorry, because of the company registration, I must hurry up and give a phone call to the city leaders first.” On the afternoon of the 18th, when the reporter found the chairman of the Shishi Footwear Garment Accessories Industry Association, chairman of Shishi Hualian Garment Accessories Enterprise Co., Ltd. Huang Wenyuan At the time, he was still busy with the accessories market. "More than 100 shareholders have to sign. This is a bit troublesome."

In the morning of the same day, the Shishi City Planning Bureau had just held a review meeting on the plans for the Shishi shoes and hats apparel accessories market. According to Huang Wenyuan, the market for accessories in planning covers an area of ​​80 acres and costs nearly 500 million yuan. It will be developed in three phases, with only 1,100 stores in the first phase. "If nothing unexpected happens, we can start construction in the second half of the year."

It is understood that Shishi clothing accessories production in the country has an absolute advantage, has been among the billions of scale industries, products radiated throughout the country, but it is embarrassing that because there is no market to master the terminal sales, a large number of added value is the professional market Developed cities such as Guangdong, Shanghai, and Beijing are drawn, while Shishi accessories manufacturers only earn processing fees.

Competing for the discourse right of the accessories market is the original intention of the Shishi accessories market. As early as in 2008 when the association was established, building a large-scale accessories market has become one of the major tasks of the association. According to Huang Wenyuan's introduction, this idea was first proposed, and it received the group's internal corporate response. In the end, more than 100 companies became shareholders in the new accessories market.

After the implementation of the investment subject, after detailed investigation, a piece of land near the Shishi Bus Terminal was selected as the construction site for the accessories market. “Because it is close to the Baogai production base and the traffic is convenient”. Huang Wenyuan believes that this large-capacity market will provide buyers with a one-stop shopping requirement. According to the assumption, after the completion of the market, it will be the largest auxiliary material market in East China, “relying on Quanzhou’s complete local industrial chain, it will win the right to speak of Quanzhou accessories in the domestic market.”

Four markets of rivers and lakes

With the approach of the new accessories market, Shishi accessories market will once again appear to be restructured.

At present, Shishi City already has three major accessories markets: Tower Front, Yangxia, and Lingxiu Road. Although there are a large number of markets, their encounters are similar to those in the ice and fire. According to Huang Wenyuan’s introduction, Shishi’s traditional accessories line focuses on Lingxiu Road. However, this road is congested due to its limited capacity and obvious disadvantages.

In order to make up for the lack of Lingxiu Road, in 2003, the tower before the market came into being. At the beginning of its opening, it had quickly attracted a large number of merchants to enter the city with the advantage of low rent. However, the landscape was not long because of neglect of management. After a brief boom, the market quickly sinks.

Yan Xia accessories market is a rising star. Last year, Yan Xia accessories market was officially opened. From the perspective of the operating conditions of the market over the past year, the situation is obviously better than before the tower, but people in the industry believe that there are only 200 markets in this market. The lack of capacity in the storefront determines that it will eventually be difficult to handle.

It is against this background that the emergence of new accessories market, its 80 acres of floor space, the capacity of thousands of stores, compared to the previous accessories market, is undoubtedly a giant. The impact on the original pattern of Shishi accessories market is also inevitable.

However, the official and industry people are worried that this hugely expensive accessories market will once again encounter the embarrassment of the tower market. In this regard, Huang Wenyuan believes that the developers in the pre-tower market only operate the market as a real estate project. After the stores are sold and sold, they do not continue to invest in the “software” construction of the professional market, and “the lack of scientific system management and services. , guidance, and propaganda are one of the reasons why the pre-tower market can't get fired." The planned new market will strictly follow the principle of separation of equity and management rights. “Shops can only be rented and not sold, and companies established by the association will employ professional teams to operate.”