KFC's “Milk Flour” Trust Crisis

According to the "Labor" report, KFC's soymilk turned out to be soybean milk powder red, and the cost is only one-tenth of the selling price. The netizens said that they have been thinking that KFC's milk is fresh and has been consumed. The soymilk, but unfortunately the KFC side claimed to have never said that the milk is freshly made.

According to the understanding of our average person, the fresh soymilk that is being made is the most nutritious when it is authentic. This is the reason why some soymilk makers are selling on the market. The problem is that KFC’s “accidental” exposure has caused our consumers to be disappointed. KFC’s soymilk is not now made. How much difference is this kind of soymilk powder and the amount of basic ingredients we usually eat instant noodles?

Since the “soup milk powder door” was exposed on Weibo, netizens had heated discussions with KFC and added the “Da Vinci furniture” incident from time ago, and the public’s trust in foreign brands has gradually declined. Integrity is the virtue of business. With the expansion of the influence of public events, domestic hardware companies can actively learn from them, learn lessons from failures, conduct business with integrity, and focus on quality.