At present, China's economic development has entered a new normal, the furniture industry is undergoing major changes, the industry's development has changed from high-speed to medium-high speed, development power has been driven by factors to drive innovation, and the structure of the furniture industry has been continuously optimized and upgraded. In the case of increasing downward pressure, the furniture industry must constantly recognize the new normal and adapt to the new normal.
China's furniture industry has entered the mid-high-speed growth adjustment period
Since the reform and opening up, after more than 20 years of rapid development, China has become a big country in furniture production, a major exporter and a big consumer. Affected by the current domestic and international economic situation, the Chinese furniture industry has gradually changed from high-speed development to medium-high speed development. The growth rate of the industry has dropped from 25%-31% in 2011 and before to 15% in the past two years. In 2014, there were 4,942 enterprises above designated size in the furniture industry, with a cumulative output of 777,585,900, a year-on-year increase of 3.1%; the accumulated main business income was 718.735 billion yuan, a year-on-year increase of 10.86%; the accumulated total profit was 44.185 billion yuan, a year-on-year increase of 12.5%. The cumulative export was US$53.416 billion, up 0.61% year-on-year; the cumulative import was US$2.807 billion, up 9.25% year-on-year. Analysis of these data shows that the increase in profit is greater than the increase in revenue from the main business, and the increase in revenue from the main business is greater than the increase in output.
The Chinese furniture industry has reached an adjustment period, from high-speed growth to medium-high-speed growth. Under the new circumstances, some enterprises will be eliminated by the market, and some enterprises will face transformation and upgrading. This requires the support and assistance of the government and associations. China's furniture industry has a huge domestic market and a strong international market. However, to maintain the sustainable development of China's furniture industry, we must manage furniture, develop new materials, adopt new equipment and new technologies, and improve product quality and business training. Doing work. In 2014, China's furniture export value was flat, as calculated from the number of exports, it was negative growth. It can be seen that Chinese furniture has entered a new normal, that is, we have gradually stepped out of the traditional way of low-cost expansion, low-price competition, and turned to continuous innovation, using advanced equipment, using technology to reduce costs and ensure a new path of quality development.
China's furniture industry cluster construction
Since March 2003, the China Furniture Association has established the first Chinese mahogany furniture production town in Zhongshan, and has established 37 production bases including mahogany furniture, metal furniture production base, solid wood furniture production base and export furniture production. Different types of industrial clusters such as bases, furniture circulation market and new furniture industrial parks are distributed in 12 provinces of Guangdong, Zhejiang, Jiangsu, Shandong, Hebei, Liaoning, Yunnan, Jiangxi, Hubei, Henan, Sichuan and Fujian. In the past 12 years, the industrial cluster base has made great contributions to the development of the Chinese furniture industry.
However, with the continuous development of China's furniture industry, from the rapid development to the period of rapid growth, all types of industrial clusters are facing bottlenecks of continued development. Mainly manifested in: strengthening environmental protection requirements, pressure on enterprises; rising labor costs, reduced labor supply; accelerated market construction, reduced sales per unit area; competitive sales prices of homogenized products; Wait.
The focus of the furniture industry cluster under the new normal
1. Accelerate transformation and upgrading and promote the healthy development of industrial clusters
Many key production areas of China's furniture industry have developed after 2003, and are in the stage of rapid development. The products are selling well, the enterprise is expanding, and the production capacity is optimized. It is quite reasonable. However, it seems that the construction of enterprises in these producing areas has not been able to adapt to the development situation under the new normal in terms of production organization, production process, product structure and product quality. In 2014, China Furniture Association identified Zhejiang Anji, a professional town of mahogany furniture production in China, and Zhejiang Anji, the hometown of Chinese chair industry, as a pilot town for transformation and upgrading, and regarded it as the key point and breakthrough point for the transformation and upgrading of China's furniture industry cluster.
2. Strengthening the construction of new industrial parks
Many furniture industry parks were built during the establishment of development zones across the country. These furniture emerging industrial parks are new things that the furniture industry has emerged in the process of industrialization, and have great advantages compared with traditional production areas. The concentration of enterprises, factories and equipment are relatively advanced, and the degree of industrial automation is relatively high. Increased the development model and industry strength of China's furniture industry. However, due to the short establishment time, many human factors, lack of advantages such as natural agglomeration, the industrial chain and supporting supply are not perfect, and it is necessary to cultivate supporting enterprises to enter the park and cultivate relevant management and technical talents. Construct production areas with accurate product positioning and more reasonable support, avoiding low-level redundant construction. In the future, the production and sales of the Chinese furniture industry will gradually transition to a relatively concentrated industrial park. This is a development trend.
3. Use the exhibition platform to promote cooperation between industrial clusters
Furniture exhibitions are an effective way for companies to develop channels, increase visibility, and increase communication and ordering. The furniture exhibition gathers exhibitors from all over the world to exchange and learn. At the same time, for the enterprises of the industrial cluster, it is an opportunity for brand display, and it can also enhance the competitiveness of the industrial cluster and its domestic and international popularity.
2015 furniture industry cluster construction task
4. Information resource sharing among industrial clusters
At present, it is an information age. The degree of understanding of information by enterprises is related to the future and even the lifeline of enterprises. The China Furniture Association organizes local associations to collect and analyze the economic data of each characteristic production area. Through the association's investigation of the status of industrial clusters, the company has learned the development of each characteristic production area, understands the difficulties encountered, and fully deploys China in 2015. The furniture association supports various characteristic industrial areas. It is hoped that all local associations will be able to coordinate and organize the work of economic data submission in the producing areas, and hope that enterprises in all producing areas can fully cooperate.
5, the combination of production, study and research promote development
At present, China's colleges and universities involved in furniture and design majors have sent a large number of talents to the furniture industry. Some institutions cooperate with companies to participate in new product development and design, and successfully bring products to market. This is an important measure for cooperation between colleges and furniture companies to realize the combination of production, education and research. Industrial clusters should exert their own leverage effect, and organize government officials, university professors, experts and scholars to participate in forums and seminars through the government to promote exchanges between industry, academia and research. With limited resources input, more scientific and technological achievements, design achievements, economic activities, and capital flows will be obtained within the industrial cluster.
6. Building a cluster regional public platform
Strengthen the construction of public technology platforms to promote the common development of the furniture industry cluster area. Establish or encourage social forces to establish a public service platform that is compatible with the furniture industry cluster, support the construction of service centers such as R&D centers, testing centers, and information centers, and support management consulting, technical patent services, talent education and training, marketing, and SME financing guarantees. The development of such work provides technical promotion, information consultation, quality inspection, and employee training for SMEs in industrial clusters. Through the construction of the furniture industry platform, promote the healthy development of enterprises within the furniture industry cluster.
7. Integration of resources within the industrial cluster to form a supporting package
China's furniture enterprises are mainly small and medium-sized, with many product categories, which basically meet the needs of the domestic market and exports. However, at the same time, there are problems of homogenization of products and low quality. It is necessary to strengthen cooperation among enterprises, gradually realize specialized production, support the new pattern of supply market, improve the industrial chain, and form a virtuous circle. In the development of industrial clusters, give full play to the leading role of the government, mobilize the service functions of local furniture associations, promote division of labor among enterprises, promote division of labor and cooperation in production areas, eliminate vicious competition, and optimize industrial structure.
8. Maintaining the ecological environment and transforming the growth mode
The 18th National Congress proposed to promote the simultaneous development of material civilization, spiritual civilization and ecological civilization. Premier Li Keqiang once again proposed the green development of the manufacturing industry in the "Report of the 2015 Government Work Conference". The development of the industrial cluster of the furniture industry should give more consideration to the carrying capacity of the ecological environment. The development of industrial clusters needs to be coordinated with the ecological environment and seek a more intensive, low-carbon and environmentally friendly development approach. Through means of cleaner production, resource conservation, pollution control and elimination of backwardness, we will promote energy-saving and emission-reduction technologies, reduce energy consumption and consumption costs of enterprises, and promote the transformation of high-consumption and high-pollution industrial clusters to resource conservation and eco-environmental protection.
9, pay attention to brand building
Brand building is an important way to improve the added value of furniture products. How to tap the cultural connotation of enterprises and enhance the cultural heritage of brands is an important part of the transformation and upgrading of furniture industry clusters. The furniture industry cluster can combine the strengths of multiple companies to jointly build an overall brand image and enhance overall value. The transformation and upgrading of industrial clusters, strengthening regional brand building, actively participating in various activities within the industry and society, and enhancing the brand awareness and reputation of industrial clusters.
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