Furniture discount promotion "water is deep" concerned about product quality

"Zero profit big broadcast", "50% off buying new products", "buying building materials to send luxury home appliances", etc., originally thought that the real estate regulation policy issued by the country in the beginning of 2011 and the actual increase in production costs and other factors will limit this year The development of the home furnishing industry, but with the arrival of the promotional golden period in March, the whole home furnishing industry has shown some gratifying weather. However, even in this good situation, there are still some unspoken rules in the home industry that consumers are completely unaware of, deceiving consumers.

Discount promotions "water is deep" may not be really cheap

"Jiang Li promotion, the whole product is as low as 2-5 fold, wow! The sales promotion in this store is so powerful, I have to buy more and get a cheap one." Recently, Ms. Zhao, who lives in a certain community, took advantage of her annual vacation Kung fu, when he came to a home store and wanted to add some small commodities, he accidentally discovered that the mall was carrying out a big sales promotion.

"Original price of four-seater sofa is 8999 yuan, current price is 3300 yuan", "Integrated full intelligent toilet original price is 12800 yuan, current price is 5600 yuan", "Cotton soft sofa stool 100 yuan / unit, buy one get one free in a limited time ..." Looking at the colorful advertisements in the corridor stores, Ms. Zhao's shopping addiction was all hooked up. After some careful selection, Ms. Zhao finally purchased a total of 20,000 yuan for the household items that originally cost 50,000 yuan. "It's better to catch up early than to coincide, this time I'm so lucky." However, what made her dream unexpectedly was that when she accidentally went to another home store a week later, she found that the same brand and the same product did not have any. Under the premise of promotional activities, the original price of the goods sold here is exactly the same as the special price you enjoy in that mall. "This is the price for not doing any activities here, and the price is only after the discount is over there. Isn't this the equivalent of not enjoying the discount?" Ms. Zhao said, what made her most depressed was that she didn't know until after inquiring. The shopping mall doing the promotion is actually raising the price first and then discounting it, completely ignoring consumers.
"It is not uncommon for us to raise prices and then discount when doing promotional activities. This not only meets the consumer's psychology of seeking cheapness, but also does not let shopping malls and settled merchants suffer big losses, killing two birds with one stone." According to sources, when customers walk into the store to shop, in addition to picking a brand, they most value who has a discount and whether they find a big bargain. In fact, there are so many cheap and available. Under the environment of soaring raw materials and labor costs, corporate profits have been compressed a lot. It is normal for small profits to be sold quickly during the holidays, but it is impossible to give shocking prices often. Let yourself bleed.

Product quality is difficult to guarantee

In the furniture industry, even if the products pass the authenticity, many production companies have "fallen" in product quality, disappointing consumers. "Even the products of brand furniture companies have quality problems. At present, what kind of companies are worthy of trust and their products can be used with confidence?" On Weibo, many netizens sighed similarly.

Since the beginning of this year, many well-known enterprises have been exposed on the list of batches of unqualified products announced by the industrial and commercial bureaus and relevant quality inspection units across the country, which have been accused by public opinion. Window of the City is a well-known Guangdong furniture brand with a 20-year history of operation. Its products have won many design awards. It is a qualified product after several random inspections by the quality inspection department every year. The company itself often sends the inspection to the relevant national quality inspection department . However, in a spot check by the Hunan Provincial Industry and Commerce Bureau this year, one of its bedside cabinets was found to be unqualified for formaldehyde emissions, and was on the quality "black list." Hodi Furniture, which was rated as "Famous Trademark of Sichuan Province", was also on the black list with it.

At the same time, many problem brands have been investigated and dealt with in succession throughout the country. Among the results of the quality monitoring of six categories of interior decoration products announced by the Beijing Municipal Bureau of Industry and Commerce, wood-based panels, wood paint, locks, faucets, sanitary ware, and wooden doors, 16 species The building material products failed, including Shenzhen Sea Lock and the "Sakura" toilet. In addition, the monitoring results of wood products published by the Zhuhai City Administration for Industry and Commerce showed that 14 batches of wood floor formaldehyde emissions were unqualified, including products from large enterprises such as Shanghai Xiaoyi Wood and Shenzhen Ailin Wood.

Among the well-known home furnishing companies exposed by the quality inspection units, although many companies have proved to be a "misunderstanding" afterwards, and the tested products are not their own, there are still consumers questioning: the quality supervision department has drawn so many samples Why did the mistake happen to you? I am afraid there is another hidden reason! In fact, it ’s really "inside", and indeed "injustice". For companies that have already been on the "black list", no matter how they explain to consumers and eliminate misunderstandings, this page will become indelible. History may one day be mentioned again. The home furnishing industry in the Year of the Rabbit is destined to be even more exciting in this "formaldehyde door" and "quality door" event.

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