Netizens buy furniture and pay a deposit but the merchant has not delivered to the door
On New Year's Day this year, Mr. Lin from Kunming went to a famous furniture wholesale center in a furniture city to buy a set of furniture for his son who was about to get married. After paying a deposit of 2,000 yuan, Mr. Lin said that delivery can be requested any day in February. However, in February, Mr. Lin repeatedly urged the other party to deliver the goods, but they were all refuted by the other party for various reasons. The angry Mr. Lin rushed to the Furniture City yesterday and was blindfolded. This store has actually changed its owner.
"My son is getting married on March 12, but now he doesn't even have new furniture." When he talked about buying furniture, Mr. Lin got angry. He said that when he was visiting the furniture city, he found that he was fond of a set of furniture with an original price of more than 8,000 yuan and a discount of 4,480 yuan in the Lao Cai Famous Home Wholesale Center.
At that time, because the new house had not been renovated, he negotiated with the boss and said that the delivery could be postponed. "Pay a deposit of 2,000 yuan first, and you can deliver it on any day within February." After receiving the reply from the other party, Mr. Lin paid the deposit without hesitation.
Mr. Lin called the staff of the furniture store and said that the delivery was possible that day. "Trucks cannot enter the city during the day and deliver goods at night," the other party said. Since the delivery address reserved by Mr. Lin has been changed from Taiping Village of Jinma Temple to Sujiatang Community in the urban area, we have to wait until evening to find a small vehicle for delivery. But that night, the other party said it would take the next day to deliver.
"The set of furniture you want is temporarily out of stock because the manufacturer is in Chengdu and has to wait another two days." On the next day, Mr. Lin waited for such a reply. Until the morning, he still did not receive the goods. When I asked the other party for the third time, the reply I got made Mr. Lin's family quite angry: "They even said that the furniture I want has been discontinued." The other party said that Mr. Lin can go to the store to choose other furniture at the same price. Yesterday morning, the reporter and Mr. Lin came to Taiyu Furniture City together and found that the furniture store was closed for decoration.
Faced with this situation, Mr. Lin hurriedly called the furniture store owner, but the other party actually said: "I have already transferred that store, please call the warehouse staff." Mr. Lin again according to the number provided by the other party, and The warehouse staff got in touch. After waiting for nearly an hour, finally a staff came to lead Mr. Lin to the warehouse to re-select furniture. The two sides agreed again to deliver the goods on the 25th.
"I hope the new furniture can be seen on the 25th." After going through this series of toss, Mr. Lin said that if he could not receive the goods within the agreed period, he would resort to law to resolve the matter.
Insiders said: The lack of standards in the furniture industry makes it impossible to rely on
According to statistics from a furniture association in Fujian Province, there are currently more than 2,600 classical craft furniture companies in Xianyou County, many of which are hand-workshop-style production and home-style management companies, with poor product quality awareness and standard awareness. Phenomenon such as sub-charging and mixing fish beads often occurs.
"The problem now is that the speed of development has far exceeded the government's management level." Industry insiders said. "First of all, for more than 2,000 companies, we are just a few people, and it is impossible to go home one by one; secondly, even if we go to investigate, we still face legal issues such as difficult to obtain evidence, difficult to detect, and difficult to investigate and deal with. For example, we are in The factory saw a piece of illegal furniture accessories containing a lot of "white skin" and proposed to deal with it, but others can say that I haven't used it yet; and some fake mahogany, we will encounter detection problems after checking. " Due to the difficulties in management, many furniture manufacturers have no choice but to hide, "There is now a provincial standard, but the standard is not detailed enough, and many things are not operable; and it should have been a national standard first, and then a landmark was formulated according to the national standard, but this The industry ’s national standard has not yet been approved. There are no standards, and many laws are difficult to match.
The national furniture standards have been drafted and completed by a Guangdong company, and are being submitted to the relevant state departments for review, but have not yet been approved; and the standards of Fujian Province have been revised and established in 2010, and are planned to be refined in the near future, and have not yet begun.
"On the one hand, improving standards and systems, and improving management institutions; on the one hand, improving the level of detection technology, these two are measures that can fundamentally solve the chaotic status of the furniture industry." Although the analysis is so clear, from reality, he is not optimistic. The conditions for these two measures are not yet adequate. Xianyou County is trying to establish a long-term supervision mechanism. The success or failure is unknown, but at least it can provide a reference for the industry.
Finally, industry insiders suggest that, under the premise that the big framework is not yet perfect, the most important thing is that consumers should be rational, understand the knowledge of furniture, have a sense of rights protection, and actively sign a purchase agreement with the seller. In the past, because consumers didn't understand it, there were some violations in this industry that nobody said.
Now everyone knows that this will promote the upgrade of the entire industry, some small manufacturers will be eliminated, and large manufacturers will pay more attention to branding.
The voice of experts: "diversified management" sweeps the furniture industry
Furniture-making companies started to try to make doors, doors-made companies started to make stairs, solid wood doors started to be paint-free doors, paint-free doors started to be involved in wall decoration ... adhere to the beginning of professional enterprises to pull the product line In the long run, companies that love market operations have set foot in another new market area to gain share. Almost every company hopes to have new gains in individual areas where products are connected and channels are connected. As a result, after the trend of integrated home furnishing subsided, a new round of cross-industry diversification has made a comeback in the furniture industry.
First of all, it is necessary to clarify the concept that diversified management of furniture is not equivalent to diversified production. In terms of production, different industries, even if the product material is the same, there are great differences in the process, technology, construction period and other aspects. If it is necessary to diversify production, it will inevitably divert the energy of the enterprise, resulting in a decline in production efficiency and will increase Production costs also make it difficult for companies to produce very obvious economic benefits.
Most furniture companies in China are small and medium-sized enterprises, but small and medium-sized enterprises do not mean that they are small and small. They can fully achieve "small and specialized, small and strong", and form core competitiveness with professional advantages. If you are determined to become bigger and better in a particular industry and become a century-old store, professional production is even more important.
Therefore, diversification is a category of sales. Without diversified production, you can still do integration and conduct diversified operations. For enterprises, in order to diversify their operations, in addition to consolidating the foundation and practicing their internal skills, they also require a high level of integrated marketing capabilities and superior market control capabilities.
At present, the pace of diversification, serialization and scale of big brands is also accelerating. Through diversified operations, not only can we expand the product line, provide new profit growth points for dealers, but also realize the complementary advantages in products and resources, and enhance the strength of the enterprise. It is a practical way to ensure that the brand is strong in the pan-furnishing field. . From this point of view, cross-border diversification is an inevitable trend in the development of the pan-home industry.
But companies should also be soberly aware that China ’s furniture market is not yet very mature, and there are relatively many opportunities for speculation, which is easy to cause enterprise production operators to "look at this mountain high", "look at the pot while eating a bowl ". One-sided pursuit of economic benefits, self-restraint, and finally can only work hard. It can be said that our industry is never short of ideas, but a mature mindset.
Therefore, diversified management is an assessment of the comprehensive strength of an enterprise. An enterprise can only have strong competitiveness and the ability to resist risks, and be able to enter the broader new field with the ability to be competitive and risk-resistant only on the basis of being refined and strong in the industry.
Three key keywords for the furniture industry in 2011: responsibilities, opportunities and challenges
The global economy is undergoing unprecedented changes, and China is expected to become the world's largest economy in the next decade. According to the National Development and Reform Commission, China will surpass Japan this year and has become the world's second largest economy. China is transforming from a "world factory" to a "world market". China's huge potential as a world market will eventually be fully and completely released. At the same time, our social structure is undergoing unprecedented changes. For many of our furniture colleagues, consumers between the ages of 30 and 45 are the main consumers.
The wheel of history is advancing to today, and the “post-80s†people who were continuously suspected and questioned by us until the middle age are becoming the main population of society and the mainstream consumer group that the furniture industry hopes to fully strive for. This major change in the economic and social landscape has brought strong momentum and bright prospects for all of our furniture people to shape the new pattern of the industry.
Responsibility: the premise of furniture development
The current status of China's home furnishing industry is large industries and small enterprises; the current status of China's home furnishing industry is weak brands and chaotic markets. The industry is an interest chain and an ecological chain. The greatness of the industry requires the support of a good ecological chain. As for the ecological destruction chain, in the end, you can only lift stones and smash your own feet. Only by being responsible can the hardworking people no longer be impacted and hurt, and can return to the innate meaning of brand incubation and industry competition.
The furniture industry should create more value for consumers
Any business model must create value for consumers, so when the store is done, can it be operated at a low cost, because the low-cost operation of the large market allows our dealers to achieve low-cost operation, Then consumers can buy lower-priced products. American furniture products are very cheap, and all are made in China, which is sad for us Chinese furniture people.
We should find ways to create more value for consumers. Responsibility can be respected for a company's social responsibility, including at least several aspects: responsibility to shareholders, responsibility to consumers, responsibility to society and the country, and responsibility to employees. We are now staying in the stage of focusing on the interests of shareholders with many companies. Shareholders are comfortable, consumers are comfortable? Are employees comfortable? Some companies bragging about billions of sales a year, China ranks first, and industry ranks first, how many employees do we have, and it feels a glory to follow you, how many? In this case, can you be respected? Can it be respected by society? the answer is negative.
Internet Market-Another "Virgin Land" in the Furniture Industry
The output value of the national furniture industry is about 700 billion yuan, accounting for 70% of the global furniture production. It is definitely a well-known "Made in China". However, among the top 50,000 global websites, there is no website for a Chinese home furnishing company. The top ranking in the home furnishing industry is Sweden ’s IKEA, whose click-through rate is probably the 341st in the world. E-commerce in China's furniture industry or the Internet market is just getting started. It is not as mature as developed countries in Europe and the United States. For example, European countries now buy furniture online at about 30%. The United States may reach 40 %about.
If we can achieve 10% of our 700 billion, it will be 70 billion. Which company can now account for so much in the sales market? No. Therefore, the room for growth of the entire online market is very large, and it must be a good virgin land.
"Toss"-a process that is necessary for the stable development of the furniture industry
In fact, any format, including our home furnishing industry, must go through every peak and every adjustment. These are just one wave after another, and there is no such thing as excess. In the process of development, we must have long-term development thinking, not short-term thinking. For short-term difficulties or changes, we should all have the ability to cope with and adjust.
In the middle of the development process, every enterprise should have a healthy development mentality. Our own method is to first open a store in each city, this store is larger, then open a micro store, and then roll out, basically With this development method, I believe that no matter what the wind and waves can be steadily advanced.
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