As the world's first brand of large household appliances, Haier has a strong brand influence in the research and development, manufacturing and sales of household appliances. It has also achieved many achievements in housing construction. For example, it has participated in the drafting and formulation of national standards for the overall kitchen and became the Housing Standardization Committee. Committee member, building a residential standardization base, etc. And LIXIL is Japan's largest building materials group, and it has maintained its outstanding sales performance in the Japanese market in the building materials industry such as doors and windows, hardware building materials, sanitary wares, cabinets and ceramic tiles, and has become a leader in the development trend of residential products.
The establishment of a joint venture between Haier and LIXIL aims to achieve strong alliances and complementary advantages by integrating the advantages of both parties, featuring green environmental protection and reliable quality, and building a business model of overall solutions to realize the strategy of both parties to provide users with a better living life The goal is to provide support and build the No. 1 brand in China's housing construction market. Under this strategic guidance, the cooperation between the two parties will start from the whole kitchen, and will follow the design, production and sales of building materials and decoration materials including LIXIL's doors and windows and bathroom equipment. For Haier, by integrating the world's best building materials, residential parts and decoration design resources, it can provide consumers with a better living and living solution; for LIXIL, in the face of the increasingly saturated Japanese residential building materials market, cooperation between the two parties is conducive to Open up the huge Chinese market.
According to the relevant person in charge of Haier, the significance of this cooperation lies not only in the comprehensive R & D and manufacturing of products, but also in the realization of the cooperation between the sales channels of the two major groups and the joint venture company. At the front end, Haier takes the joint venture design company as the main body, integrates LIXIL's rich environmental protection product resources and design resources, and provides the most competitive beautiful residence design; at the back end, Haier has a complete logistics and sales network, through the integration of various Channel resources are underwritten and customized to meet the needs of end customers.
At present, consumer demands are becoming more and more personalized. While paying attention to product quality and function, more and more are focusing on more convenient and easy solutions and service methods. In order to meet the diverse needs of consumers, Haier has transformed from a manufacturer to a service provider that provides a one-stop solution for a better living. This cooperation has become an important measure for its transformation. Leveraging its own advantages in home appliances and LIXIL's residential business, Haier has improved the integrated service model of building materials, housing and home appliances on the basis of the integrated industrial chain to create a convenient, comfortable and green high-quality life for consumers.
Only by providing users with beautiful and differentiated residential solutions can they win the trust of consumers around the world. The strategic cooperation between Haier and LIXIL has fully achieved mutual benefit and win-win results, and will lead the one-stop leapfrog upgrade of a better living solution. China's housing construction industry will undergo potential market changes, that is, outstanding housing construction groups will dominate the future market competition.
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