The brand wins, the terminal is the king - the 2012 National Summit of the Dinggu

Mr. Lin Xinda, Chairman of the Board, Mr. Lin Xinda, Special Assistant to Mr. Cao Yan, Mr. Zhang Zhentai, Mr. Lu Xianhong, Director of Sales Center, Mr. Zou Wensheng, Director of Market Strategy Center, and Mr. Xu Wei, Manufacturing Subsidiary, participated in the annual meeting. The conference kicked off in the passionate music of "Dinggu Dream". At the meeting, Mr. Lin gave a speech at the annual meeting.

The annual meeting is different from the previous years. In order to enhance the competitiveness of the local markets, the company specially invited Dr. Wu Honggang to do the special training for building the core competitiveness of the dealer regional market for all the top people. At the training site, Mr. Wu introduced the classics and analyzed the talents' use, team building, KPI performance appraisal system, and promotion of regional competitiveness. The teacher's humorous language allowed him to win the audience. applause. In the Q&A session, local dealers encountered questions about talent training, KPI application, and network marketing in their own operations. They asked Wu for a solution on the spot. Teacher Wu patiently and meticulously answered and received favorable comments from all dealers. .

meeting venue

On the 10th, the company's leaders made detailed and meticulous reports on the development of strategic planning, sales strategy, brand building and promotion strategies, and new product development plans for the country. The report on the company's brand building and promotion in 2011. The sales performance and the research and development of new products were summarized, and the top franchisees in the room were clearly aware of the plans for the company's brand, new product development and sales in 2012. Only when the company understands the company's various plans and implements various activities synchronized with the company, can we maximize the various effects of the company's publicity and obtain the maximum benefits.

In the "2012 Top Development Strategy Plan" report, Mr. Cao reviewed the overall situation of the company in 2011, and focused on the planning direction of the top-up business strategy and wardrobe products in 2012, and called on all the top-level people to achieve sales performance improvement, hand in hand Co-constructed a marketing model of “sea, land and air integration”.

In 2012, the company will implement the big brand communication plan. Zou Zong’s report on “2012 Top Construction Brand and Marketing Strategy” is related to the analysis of the brand construction and promotion of the top brand in 2012 from the aspects of corporate brand communication, promotion and terminal training. The strategy has pointed out the direction for each terminal market promotion.

In the report of “2011 Sales Summary and 2012 Sales Plan”, Mr. Lu summarized the contents of overall sales service, channel development, customer operation in 2011, and analyzed the company’s market strategy and support policies in 2012. Keep abreast of the company's new policies, so that the terminal market policies of each channel are synchronized with the company.

In "2012 Top Solid Technology Research", Mr. Zhang explained in detail about the problems in the research and development of new hardware and ecological products of the company and the direction of the company's quality planning in 2012.

The relevant responsible persons of the company's four manufacturing bases carried out detailed and comprehensive strategy reports on cabinet production capacity, delivery, and service. The report proposed specific measures to increase production capacity and upgraded dealers' products and services. confidence.

In addition to the work reports of the company's senior executives, the meeting also set up an experience sharing session. As a two-star model city in 2011, Taizhou and Xiangtan have achieved good results in market operation. Mr. Cao Yaobin, General Manager of Taizhou Dinggu, and Mr. Hu Chuxian, General Manager of Xiangtan Dinggu, have shared experiences in channel and team building. The practical experience has greatly benefited the family members.

The meeting gradually came to an end, and the five major districts brought the performances of the team to the top people in the country. Their concerted pace and resounding slogans made us feel that they will win the confidence in 2012. With the continuous efforts of the first-line sales elites, the top-solid family will surely continue to grow and develop and win again and again.

The two-day 2012 National Summit of the Dinggu People has successfully concluded. This meeting is a meeting to witness the unity of the nation's top solid people. It is a meeting that encourages the top people to go forward. I believe that as long as all the top people are united and united, they will be able to create a brilliant future.

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