2016 Flooring Business Development

For many flooring companies, 2015 is a challenging year. This year has had a great impact on the development of many flooring companies. Whether it is the emergence of various negative news or the emergence of a diversified trend, companies are also faced with many choices under the pressure of layers. In this case, the development of flooring companies in 2016 can only be regained if they can find the right direction.

Listing or will become a new direction for the flooring market

In the 2015 hot word list, "listing" ranked first. From February 17th, Lyle was listed on the market by 8 home companies, including Zhuojian Decoration, Qumei Furniture, Fudeli, Nanxing Furniture, Barrons Furniture, Jiaxing Home Textiles, and Hongxing Meikailong. In addition, domestic companies that are waiting in line for IPOs include Gujia Furniture, Shang Pinzhai, and Ya Zhen Furniture. They have all announced IPO pre-disclosure and are expected to usher in an upsurge of home business listing next year. Many home companies compete to increase their own market competition chips through listing, which also means that the home industry's competitive landscape will be further broken.

Cross-border Cooperation Becomes a Point of Force for Flooring Enterprises

From the nature and Bell to carry out strategic cooperation, Red Star Meikailong investment cool Manju, actually home to buy Yuanzhou decoration and other actions can be seen. Of course, there have also been gold and home improvement e stations, such as glue paint and then Avenue to go each way. At the same time, major home stores began their own "hand in hand" journey and set out to create a "one-stop full-scene home improvement home service platform" integrating home improvement, home, finance, logistics, and after-sale services.

Strengthening product quality is still the focus of business development

In March of last year, the CBS television news program “60 Minutes” exposed the formaldehyde concentration on the compound floor sold by Lumber Liquidators, the largest flooring company in the United States, and the products were produced from Changzhou, Jiangsu, China. Coincidentally, on March 12, the Consumer Protection Committee of Zhejiang Province released the “Comparative Test Results of Floor Heating Discharges for Floor Heating”, which disclosed that 15 batches of products that meet all national standards under normal temperature conditions have a total of 13 products at 40°C. The amount of formaldehyde released in batches exceeded the standard. On November 25, the "Preliminary Warning on the Risk of Formaldehyde Release from Newly Installed Geothermal Floors" released by the Shanghai Bureau of Quality Supervision showed that among the 24 batches of sampled 21 companies, 19 batches of floor under the use of formaldehyde emission exceeds the reference value. A series of "toxic floor" incidents that have been exposed have brought haze to the flooring industry. Because the floor standard is opaque, this has caused some floor companies to use relatively inferior raw materials in order to pursue huge profits, resulting in the production of “toxic” floors.

For the flooring companies, the market competition in 2016 is still cruel. In the fierce competition in the market, the development of the flooring companies must also find the direction suitable for their own development in the summary. Only by finding the problem can it be fierce in the future. Win opportunities in market competition.