Li Guilin: Brand is the future OEM is not a brand

Abstract Listening to this meeting today, I really feel that I have benefited a lot. As long as I attend the meeting of the club, as long as the product committee meets, I hope to give me a chance to communicate. Gao Bingong CEO said: "The brand is the future." I touched this very deeply! Always pondering,...

I have listened to this meeting today. I really feel that I have benefited a lot. As long as I attend the meeting of the club, as long as the product committee meets, I hope to give me a chance to communicate.

Gao Bingong CEO said: "The brand is the future." I touched this very deeply! I have been pondering that the words of Gao Zong are really very correct and very good. I want to add a sentence after the words of Gao Zong: "The OEM is not a brand".

Product companies and manufacturing companies. In the past, things that have been branded have been tangled. In fact, this is a mistake. This morning, I always talked about an "internet thinking". My thoughts are relatively old-fashioned and I don't understand "network thinking." But I know that China has thousands of years of excellent and civilized culture. This culture is rich in content and rich in philosophy. I want to think about the issues of "brand" and "branding" from the perspective of Chinese traditional culture.

Why is "brand is the future, OEM is not a brand"? Did everyone notice that the word "stick" on the left side of the brand is a "bei" and the right side is a "occupation". "Bei" means baby, it is money, "occupation" means making money, it is possession. The meaning of "branding" can be understood as making money, or making money for making money. And what about the brand's "goods"? It is composed of three "mouth" words, "mouth" is word of mouth, "word of mouth" is born from the heart. Reminiscent of our coated abrasive industry, consisting of raw material suppliers, semi-finished sand roll manufacturers and finished product conversion deep processing companies. From raw materials to manufacturing, from manufacturing to products, you have me, I have him, and you have them, only the three parties that are coated with abrasives are "goods." Only when the three parties work closely together and cooperate in good faith can we achieve a good brand. If the product company takes a pattern to the manufacturing company, it says: "Please give me a brand name." As for what materials are used by the manufacturing company, whether the product is good or bad, you are not doing it. The manufacturer puts the semi-finished sand roll to the product company and says, “I want to give you the product you want.” As for whether the joint is flat or not, whether the user is satisfied with it after use, this is the OEM’s OEM. . Only the product enterprises shall, according to the requirements of the users, find the manufacturing enterprises to produce the large-volume semi-finished products required by the users; the manufacturing enterprises shall select the appropriate materials according to the requirements of the product enterprises, and adopt appropriate processes to produce them; the materials enterprises shall provide satisfactory products according to the requirements of the manufacturing enterprises. Materials; then add quality services at all levels; finally, let end users be satisfied with our products and services. At this time, the product became a brand.

Everyone knows that Foxconn produces Apple mobile phones. Do you say that Foxconn is a brand or a brand? I think Foxconn is a brand, not an OEM. Apple is famous all over the world for its Foxconn. Foxconn is also a household name because of its apples. This is the brand effect. Imagine if Apple's design philosophy is bad, or Foxconn's production and processing level is very poor, there will be Apple today, will there be Foxconn today? Certainly not. If our manufacturing companies and product companies can think about it this way, the heart will suddenly become more open, and it will not be entangled in the issue of OEM.

Just now, General Manager Gao Bo said that to be a "co-brand", what do I mean by thinking about "co-branding"? I think this co-brand should not be a simple literal combination. It should be a combination of quality, union of services, union of technical support, and union of culture. If you can do this, then the brand will do it.

Brand is the future, and OEM is not a brand. Yuli only makes brands and does not do OEM. Yuli is willing to work together with all product companies and material manufacturers to create a well-known brand in China's coated abrasive industry.

In addition, I also heard Gao talk about sales engineers. Here, I have a suggestion that the coated abrasives club can train a sales engineer. If there is such training, I would like to make a business and a product company will be willing to send people to participate. For each person who attends the training, you can charge a fee, please ask the professional. Now, there are a lot of problems, it is a machine problem, or a problem with the material to be processed, but no matter what the problem is, it is said that the sand belt has a problem, so that the manufacturing company that manufactures the belt and the product company that carries the belt conversion I have a lot of embarrassment. Such a training class can solve these problems to a certain extent, so as to better serve the end users.

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