As we all know, this is an era of "the only constant is change." However, this epidemic is unprecedented. For the Chinese home building materials and home improvement industry with a market capacity of 4-5 trillion, its impact and impact will be It would be unprecedented. So, after the epidemic, what kind of fission will happen in China's home building materials and home improvement industry?
1 From a competitive perspective, the speed of survival of the fittest will accelerate unprecedentedly
If the elimination of custom homes for finished homes, the emergence of new home improvement for traditional home improvement, and the elimination of building materials for building materials, etc., belong to the survival of the fittest under normal conditions, then, after the extraordinary impact of the epidemic and the waves of the sand, Chinese home building materials The survival of the fittest in the home improvement industry will be accelerated unprecedentedly!
Before the epidemic, the collapse of traditional home improvement companies (including Internet home improvement) had already come on a storm; before the epidemic, building materials companies, especially ceramic tiles and sanitary ware companies, had suffered large losses; before the epidemic, the finished home furnishing had been closed down and the wind was slamming Before the epidemic, there was even a negative growth in listed companies for custom homes ...
After the full quality physical examination of the epidemic situation, the Matthew effect of China's home building materials and home improvement industry will become more prominent. Enterprises with high-quality development grow against the trend because of their strong immunity, and companies with low-quality development because of their low immunity Was cruelly eliminated!
2 From the perspective of management and marketing, the pattern of being online king will become more prominent than ever
If all the actions online before the outbreak are just one of the auxiliary tools of the enterprise, then after the outbreak, everything online may be everything of the enterprise.
After the epidemic, the pattern of online supremacy will emerge unprecedentedly. Online promotion, online customer acquisition, online services, online office, etc. will become the main rather than auxiliary tools for enterprises.
As far as the home building materials and home improvement industry are concerned, online design, online measuring rulers, and online ordering will become mainstream methods.
Online customer acquisition is the lifeblood, the traditional way of acquiring customers is nothing more than phone calls, advertisements, store promotions, etc.
However, the opportunity cost of these models is getting higher and higher. The essence of online customer acquisition is to acquire customers by content or value. Under the 5G trend, various online platforms will become more and more open. , Short video, audio and other forms are emerging one after another, companies must create valuable content to attract customers.
For offline stores, their functions will become more and more consumer experience rather than selling products.
Let's talk about online office work, just starting on the first day of the tenth day, there are about 200 million people working online at home!
3 From the perspective of demand, the situation of the stock game will appear unheard of
The epidemic is a fatal blow to the real estate industry in the upstream of the home building materials and home improvement industry. The statistics of the Central Plains Real Estate Research Center show that from late January 2020, the turnover of most developers has fallen by 95% compared with the previous Spring Festival. The market is basically Fall into freezing point.
Affected by the macro-control and the policy of hardcover housing, the increase in real estate is already shrinking, coupled with the impact of the epidemic, the incremental market is basically hopeless.
After the epidemic, the real estate stock market will become the main battlefield of the home building materials and home improvement industry, and the renovation of second-hand houses and old houses will become the main source of demand.
4 From the consumer's perspective, the trend of healthy consumption will be unstoppable
After this epidemic, consumers will cherish life more, pursue health, and pay more attention to green and environmental protection. In the process of pursuing a better home life, consumers have no formaldehyde, environmental protection, green, green, Health and other functions will have higher and more demanding requirements. Health, green, environmental protection, and aldehyde-free consumption will further become the mainstream consumer trend of home building materials and home improvement.
5 From a production perspective, the landing of smart manufacturing will be carried out closely
Industry 4.0 and intelligent manufacturing are concepts that have been put forward more by the home building materials industry in recent years, but they have rarely landed. After the epidemic, if the manufacturing is intelligent and robotized, then the core of manufacturing in the back end In the sector, household building materials companies can be independent of people or have little dependence on people. Therefore, at least in the manufacturing sector, the ability of household building materials companies to resist changes in the external environment will be greatly improved.
Refusing to change will surely be out of the game; embracing change will endure forever!
G80 Master Link,G80 Forged Master Link,Master Link,Wire Rope Sling
Shandong Shenli Rigging Co.,LTD. , https://www.shenliriggingcn.com