Chinese Tool "Flying into" the Rise of Ethnic Brands of Overseas Chinese Homes

In the past five years, the media has reported many companies, including not only foreign giants such as Sandvik Coromant, Kennametal Metals, and Iscar, but also a number of tools group, Shanghai Tool Factory, Zhuzhou Diamond, and Jiaxing Hengfeng. National brands such as Arnold Knives also include such clusters as the Xixiashu Tool Industry. These show the development and growth of national brands.

During the “Eleventh Five-Year Plan” period, the national brands on the Chinese cutting tool market have made remarkable progress, and each company has gradually embarked on a characteristic road suited to the market demand. Not only has it emerged Zhuzhou Diamond’s comprehensive tool product suppliers and enterprises. The trend of professional development has also been strengthened. Many traditional enterprises have given up the “bigger and full” and “small and complete” development model, and have begun to shift to specialization, showing their own characteristics, such as the integration of gear The development and production of tools, Hanjiang Tool Factory specializes in complex tools.

The old domestic high-speed steel cutter manufacturer Shanghai Tool Factory Co., Ltd., on the basis of continuing to maintain a high market share of high-speed steel cutting tools, has accumulated investment of more than 200 million yuan in the development and production of carbide cutting tools in recent years, and has invested in hard Alloy materials and CNC tool holder projects.

The development of Zhuzhou Diamonds in recent years is obvious to all. The sales scale has climbed from 50 million yuan at the beginning of 2002 to the current 1 billion yuan, the profits have exceeded 100 million yuan, and wholly-owned subsidiaries have been established in Europe and the United States. The total export volume is about 1,500. Ten thousand U.S. dollars. It is reported that from January to September 2010, the company’s product growth exceeded 50% year-on-year. In 2010, the sales of CNC drilling blades are expected to reach 30 million.

In 2009, the first phase of the 150-acre precision cutting tool industrial park invested by Xiamen Jinlu Special Alloy Co., Ltd. invested 320 million yuan has been completed. From the initial pilot production line to the current production of the precision alloy tool industrial park, Jinlu has formed an annual output of 1 million precision solid carbide tools, 2 million indexable inserts, and 5.5 million micro drills for PCBs. With comprehensive production scale, its products have been widely recognized by customers in aviation, automotive, mold, electronics, energy, transportation and other industries.

Jiaxing Hengfeng, who specializes in spline processing, has achieved great success in the field of automotive spline processing and turbine wheel groove processing. The spline measuring products have become more than 400 cars such as FAW-Volkswagen, Shenyang Gold Cup and Beijing Hyundai. Its professional manufacturers of parts and components manufacturers, wheel groove processing products also replace imported tools, access to steam turbine major companies recognized.

In 2006, Wuliangye made a knife for a time, and the huge amount of money was invested in the cutting tool industry. Although due to various reasons, it failed to achieve the “3 years in the industry to do the industry leader in 10 years,” but now it’s “ "Scorpio" products have entered the bulk of aerospace, power generation and other industries.

Arnold, the privately-owned company established in 2002, initially provided tool grinding services. Now it has developed into a non-standard tool manufacturing company with a considerable scale. The concept of the nationwide chain dressing tool proposed by the company has been successfully promoted.

So many are listed.

It is also necessary to mention the Xixiashu Tool Industry Cluster. In fact, Xixiashu has not yet fully formed the corporate brand and product brand that can be clamored in the market. There are even many criticisms. However, the entire Xixiashu tool industry is almost completely spontaneous, and the development during the past ten years, especially during the “11th Five-Year Plan” period, cannot be underestimated. At present, the total output value of all enterprises reaches 1.5 billion yuan. A large number of non-standard tool market demands depend on these private enterprises of Xi Xia Shu to be satisfied. There are many places worth pondering about the future of China's cutting tool industry.

The development of a market, thanks to the rise of national brands, certainly benefits from the continued development of foreign brands in this market. For the market, both are theoretically equal. However, even today, with economic globalization, it is no doubt that the prosperity of a market basically depends on the development of local brands and the improvement of competitiveness. It is with the rise and vigorous development of our national brands that the tool market during the "Eleventh Five-Year Plan" has been hot. Looking ahead to the “Twelfth Five-Year Plan”, Chinese tool brands will get better and better, and the good prospects are in sight.