Ceramic culture and creativity into a new development

At present, the ceramic industry is raising a "big ceramic culture" style. According to the Jingdezhen City Development and Reform Commission, according to the Jingdezhen City Development and Reform Commission, as the city is identified as a resource-based city by Jingdezhen, the municipal party committee and government will work hard to seize this historic opportunity under the guidance of the scientific concept of development and make full use of the unique conditions. Vigorously develop the ceramic cultural and creative industries, and do everything possible to bring the economic and social development of the Cidu to the fast track of development.

It is understood that Jingdezhen City will rely on international and domestic cultural and creative industry development opportunities and national cultural industry policy, adhere to the combination of cultural heritage and industrial development, focus on breaking through the ceramic culture industry to extend the ceramic culture industrial chain, and building cultural infrastructure as the development of ceramic culture The industry’s main focus is to actively develop projects for the development and development of the Poyang Lake Economic and Ecological Zone and focus on building “a large base of four major centers”. The development of a cultural and creative industry has become a pillar industry in Jingdezhen. It is expected that by 2020, the cultural and creative industries will grow at an average annual rate of 15% and the ceramics culture industry will exceed 20 billion yuan.

Jingdezhen is famous for its porcelain, and it is rejuvenated by porcelain. Historically, ceramics have always been a pillar industry in Jingdezhen. The output value once accounted for 70% of the city's total industrial output value. However, due to factors such as historical and social development, the proportion of the ceramic industry in the entire economic structure has been greatly reduced. In 2005-2008, although the average output value of the ceramic industry only accounted for 12.52% of the total industrial output value, the average growth rate exceeded the growth rate of total industrial output value by 10.71%, which still occupies a very important position in the national economy and social life of the city. It is still the main source of Jingdezhen's fiscal revenue, the main export earning industry and the most important employment channel. It is the main industry with the greatest strength and development potential in Jingdezhen.

The profound historical and cultural heritage, rich ceramics and cultural resources are the most precious assets of Jingdezhen. It is a well-deserved “nationalism”, a treasure of the world ceramic industry, a crystallization of human civilization and wisdom, and a precious material. Intangible Cultural Heritage. The ceramic cultural and creative industry is one of the most promising emerging industries in Jingdezhen.

In recent years, developed countries’ industries have shifted to developing countries, the gradient of industries in developed coastal regions of China has shifted to the central and western regions, and opportunities for the reorganization of world ceramic industry resources have firmly grasped the historic development opportunities given by the times to Jingdezhen and fully explored for thousands of years. The deep ceramic art cultural heritage, with the internationalization of ceramic culture and art creative industry as a leader, featuring art porcelain and daily-use porcelain, with high-tech ceramics (functional ceramics, structural ceramics, special ceramics) as the pillar, and building sanitary ceramics As a ladder, building a “big ceramic” industrial system with independent innovation is of great importance for realizing the strategic goal of “Economically Important Town, Tourist City, and Characteristic Porcelain Capital”, rejuvenating the imperial capital, promoting the economic and social development of Jingdezhen City and improving people’s livelihood. significance.

The rise of the ceramic cultural and creative industries will not only greatly promote the structural upgrading and employment of the ceramic industry in Jingdezhen, but will also promote the joint development of the primary, secondary and tertiary industries. As an historical and cultural city, Jingdezhen once formed an orderly industrial pattern, and the unprecedented situation of big ceramics, big tourism, big culture, and big ideas will surely add a dazzling picture to the city. Ceramic companies in other regions must also actively follow up and continue to innovate in line with the big situation.