High-end tile market contains huge business opportunities

In recent years, the competition in the ceramic tile industry has intensified. With the rise of oil prices and raw materials, some low-end manufacturing companies have gradually been eliminated. With the saturation of the low-end market, the high-end market has shown tremendous business opportunities. Brand enterprises are accelerating the research and development of high-end products and seizing high-end markets. Very broad. Tiles are trendsetting fashion materials in home décor. China's ceramic tile products have many varieties, large quantity, good quality, high-medium and low-end products, large choices, and reasonable prices. Many countries and regions in the world are very interested in Chinese tile products.

Tile industry's high-end market has a bright future. Recently, due to the increase in production costs, it has had a profound impact on the development of the domestic tile market. In order to gain market share, there is a large building material market with special tiles. However, the rise in raw materials and oil prices has given the ceramic tile industry a lot of pressure, so that the original product prices can be very low pressure can no longer afford cost pressures, especially some low-end products with little profit margin, are at a loss and This sales, the industry reshuffle gradually intensified, some companies with low value-added, profit margins are eliminated, and brand businesses are increasingly concentrated.

At present, the low-end market for tiles has become saturated, but there is a huge opportunity behind the high-end tile market. A few years ago, a crazy price war strategy made many tile varieties almost non-profitable. Some high-end brand products have successfully created their own brands due to the higher difficulty of imitation, and it is difficult for other companies and products to “clon” and the profit margin is relatively good. So now whether it is first-line brands or emerging brands, they are vigorously developing some new high-end products. Ceramic tile designs are advancing towards fashion, retro, and natural ecology. The momentum is swift and violent, and new products are emerging, and the quality of products is also becoming increasingly high-end. .

Now that Chinese tile companies are aiming at high-end markets, emphasizing on adjusting product structure and increasing product added value, they also take into account the overall interests of the industry, vigorously develop some new high-end products, and gradually move closer to the high-end market.