Hardware locks high-end market space prospects optimistic

According to the 2013-2017 China Hardware Lock Industry Analysis and Investment Prospects Forecast Report, at present, mid- to high-end lock products are already the mainstream consumer targets in the market, and domestic companies are completely disadvantaged. In the next stage, domestic enterprises should strengthen their brand awareness, pay attention to the improvement of product quality and the progress of production technology, and recharge the competitiveness of domestic hardware lock products. In general, there is ample room for development in the domestic hardware lock market. How to seize the opportunity to meet the challenges of imported products requires the company's continuous efforts.

In recent years, with the booming development of China's hardware market, the lock market has also taken a turn for the better. The overall capacity of the lock market has now reached 70 billion, while Zhejiang, Guangdong, Shanghai and Shandong are the production of locks. The main focus of manufacturers. The lock market has become more and more characteristic. The characteristics referred to here are the development model of industrial clusters. The number of lock-making enterprises in the cluster is large and the comprehensive output of enterprises is large. The cluster lock market has a strong growth momentum, high sales, a high proportion of export growth, and imports. The speed is also increasing, and the international market share of high-end locks industry is also increasing.

At present, the annual sales of locks in the country can reach as many as 2.2 billion, and the market demand for fingerprint locks can reach 5 million per year, for example, for corporate finance, military police stations, and office life. At the same time, the demand in the civilian market is also growing. Whether it is traditional mechanical locks, or modern electronic locks, and even the current access locks in high-rise buildings, China's lock industry as a whole is developing irresistibly.

The increase in the production and consumption of locks in China is a fact obvious to all. The domestic lock industry has annual sales of more than 400 billion yuan, and the production capacity exceeds 2 billion sets. The annual export volume exceeds 10 billion yuan. It is reported that in the future China's lock market will continue to grow at a rate of more than 20% per year.

With this strong trend continuing, the future of the lock market is inconceivable. The variety of locks and the richness of the market highlight the necessity of the development of the lock market. Creating labor-intensive and characteristic industries with high threshold, high specialization, and high-end locks is the only way for China's lock industry in the future.

As long as we improve product quality standards, market-oriented, increase the adjustment of product structure, innovate science and technology, increase the research and development of new materials, new processes, and establish a brand with a strong influence on the lock brand. The future market for locks still has the potential for permanent growth.

Optimistic outlook for the high-end market space has benefited from the domestic and international economic situation and the rapid development of domestic real estate and other related industries in the past few years, which has promoted the development of locks in China. At present, the lock industry has formed a comprehensive industrial system covering machinery, electronics, and biotechnology, with thousands of colors, and spanning multiple disciplines and industries. At present, China's lock manufacturing technology and equipment have been greatly improved in recent years, and it has reached and reached the world's advanced level, laying the foundation for China's lock industry to accelerate the upgrading and integration of international competition.

With the opening of the market and the speeding up of the lock industry in China and the world, high-end products will be a high market for international competition. Lock products that combine security, aesthetics, and decoration will be the mainstream of the future. The development of electronic smart locks will enter the fast lane of development. According to market survey data, the domestic lock market's share of high-tech products such as biometrics and electronic technologies will reach 40 billion yuan***, totaling more than 50 million sets.

The future competition landscape will remain brand, quality and channels. In particular, competition in the future market will no longer be a competition among domestic enterprises. Foreign giants of locks have flooded into the Chinese market, and foreign companies’ acquisition of Chinese companies is accelerating.

For example, ASSA ABLOY has already acquired two lock companies in China, namely Baodean and Guli; if Stanley acquires Shanghai Tung Lung, KaBa Group acquires Taishan Huamei, which is the most direct expression of the competition between international brands and domestic companies.

The construction of self-owned brands of domestic companies will drive positive energy development, and quality improvement and high-end product research and development driven by independent innovation will surely win the recognition of more consumers in the market and share the cake of high value-added markets.

The brand awareness of enterprises needs to be strengthened. The current lock industry has begun to advance to higher-middle-ranking positions, and the traditional traditional workshop-style manufacturing has begun to shift to brand-name corporate design. Brand-name products are increasingly welcomed by fresh middle-class consumers. The narrowness of domestic development thinking makes the entire industry chain unable to extend, and it is difficult to form a systematic, serialized development. The lack of brand awareness makes the domestic lock industry unable to produce brand-name companies and star products. Most companies can only act as agents of international brands and become "supporters". This is a "support role" for the domestic lock industry.

Compared to Western developed countries, China's hardware lock industry is still at the low end, the industry chain is immature. The biggest feature is the large number of small and micro enterprises. Although this can make the market fully competitive, the phenomenon of serious homogeneity has seriously hampered the development of the industry. At present, there are relatively few brand names that are recognized and well-known by consumers in China. Although the development trend is good, the level of competition is still relatively low. When the quantitative change triggers a qualitative change, the industry still lacks a genuine innovation force to promote such a leap.

Customs statistics show that during the “Eleventh Five-Year Plan” period, the average annual export growth rate of the lock industry reached 31%, which is twice the average growth rate of the hardware industry, and the growth trend is considered to extend to the “Twelfth Five-Year Plan”. period. From the perspective of imports, the continuous increase in imports indicates that the domestic market is increasingly demanding for foreign high-end brands. It also reflects the weakness of domestic brands and the inability to enter the domestic high-end market. Therefore, it can be said that the entire industry has a vast future but has many challenges. Whether it can occupy the market on its own site still requires domestic hardware lockers to truly realize the importance of the brand.