The channel expansion of paint companies should focus on the rural market

Paint companies must dare to try, find no breakthrough point in the original marketing strategy framework, and can not find any break-up tricks, then jump out of the original routines, to find new ways in the new world, creative new strategies, standing in the new The height of vision, the height of new ideas to do the marketing of paint products and brand communication.

Channel construction has always been an important path for the development and growth of paint companies. In the face of the new economic situation and pattern in 2011, paint companies have stepped up efforts to expand channels. The so-called "get the channel to get the world" is especially important for coating companies.

Taking the route of encircling cities in rural areas along with the popularization of new rural construction and urbanization will create a huge gap in demand for building materials. Rural areas are the last and most important business opportunity for the paint industry. Therefore, paint companies can not miss this rare opportunity period.

trend:

The No. 1 Document of High-Construction Center for Building Materials to Go to the Countryside clearly pointed out that supporting rural construction as a major measure to expand domestic demand should adopt effective measures to promote “building materials to the countryside” and encourage farmers to build self-use housing in accordance with the law. This is another major measure to stimulate consumption and expand domestic demand after the Central Government and the State Council proposed in 2009 “home appliances to the countryside, automobiles to the countryside, and agricultural machinery to the countryside”. This is the gospel of the peasants. It is a good news for the building materials industry and it is also for the paint industry.

The Ministry of Housing and Urban-Rural Development has recently issued the “Key Points for the 2011 Work of the Ministry of Village and Town Construction” to make it clear that in 2011, the experience of pilot projects for construction materials to the countryside will be summarized, and the scope of pilot projects for building materials to the countryside will be expanded. According to expert analysis, expanding the scope of building materials to the rural areas may form a new driving force for the building materials industry.

Paint companies should seize this opportunity period of building materials to the countryside and vigorously expand the township market to ease the competitive pressure in the first-line market. Small and medium-sized paint companies should also vigorously expand the rural market in order to seek a better space for development.