Consumers are increasingly demanding personalized products for windows and doors.

Consumers of home renovations are increasingly demanding personalized products for door and window products, such as increased attention to color and styling. Surveys show that more than 40% of consumers are concerned about the organic combination of the color of doors and windows and home decoration.

Steel profiles and doors and windows enterprises are basically the same in the use of manufacturing equipment, leading to a clear tendency toward homogeneous products among companies. Experts pointed out that in the future, the development of plastic profile window and door technology should closely focus on market differentiation strategy and provide targeted products for different market demands.

The demand for personalized consumers is increasing. At present, consumers of home decoration are increasingly demanding personalized products for doors and windows, such as increasing attention to color and styling. Surveys show that more than 40% of consumers are concerned about the organic combination of the color of doors and windows and home decoration.

The current lack of steel doors and windows brand, the formation of steel doors and windows system and the integrity of the concept of the door and window system has become a bottleneck restricting the development of plastic profiles and doors and windows products industry, and thus constraining the overall quality of real estate housing. This expert believes that the brand building of plastic steel companies is essentially a change of concept. Most companies still remain on the basis of engineering. Enterprises often rely on human relations and prices to obtain projects. The survey shows that the demand for steel doors and windows is undergoing a shift from the direction of the building to the consumer. This requires steel-framed door and window companies to change their concepts and develop brand education for consumers.