The Internet has changed the way people communicate and changed people’s values ​​and perceptions and experiences with the brand. What was previously impossible for small and medium-sized flooring companies can become reality in the Internet era. The new opportunities brought by online marketing to small and medium-sized flooring companies are mainly reflected in the following five aspects:
First, let the low-cost, even zero-cost, communications become a reality, which is very attractive for the marketing of small and medium floor companies. When there is no internet, we need to deliver a message or customers need to understand our products and services at a very high cost. It involves travel expenses, mailing fees, and high time costs. Now through the network, customers can easily find out about us, even inquiries about massive information, and financial and time investment is very small. Through the Internet, brand marketing for small and medium-sized floor companies can be limited for the first time without capital and time, and compete with large companies on the same stage.
Second, through the Internet, small and medium-sized flooring companies can quickly find potential customers with low cost. Flooring companies target industry customers and potential customers are dispersed. Under the traditional mode of communication, the cost of finding each potential customer’s needs is high and the marketing effect is not obvious. However, through search engine marketing, when potential customers generate some kind of demand, they will quickly find a company that can solve this demand or provide such products and services through the search for keywords. This has changed the situation in which small and medium-sized flooring companies have had a heavy burden of promotion fees in the past, poor marketing results, and unpredictability. Because search engine marketing pays according to the number of clicks, there is almost no waste of advertising. This traditional channel of communication is hard to hope for.
Third, on the Internet, small and medium-sized flooring companies have the opportunity to voice their own voices and have the opportunity to compete with big companies for the brand's right to speak. The Internet is an open, equal, and shared platform. On the Internet, large companies do not have more opportunities and advantages than SMEs. To some extent, both sides are standing on the same starting line. The advantageous resources in the traditional marketing environment have basically been wiped out by large companies. There are not many opportunities for small and medium floor companies. However, on the Internet, this is a brand new battlefield. The war has just started. In the exploration, no one can say that he is stronger than others. What network marketing needs is innovation and change. This is exactly matching the decision-making and innovation spirit of small and medium floor companies.
Fourth, on the Internet, SMEs have the advantage of building brands. The real world is a conservative, orderly, highly centralized world that is very much in line with the character of large corporations. The Internet world is different from this. It is an innovative, fast-changing, flat, matrix-like world that is very much in line with the character of SMEs. It can be said that SMEs have an inherent competitive advantage on the Internet. In the real world, fostering a “star†requires years of accumulation and fortune. Using an innovative strategy on the Internet, a grassroots can become popular overnight and become a well-known “network starâ€, creating unimaginable spreads. miracle.
Fifth, the Internet world is profoundly influencing the real world with a powerful force. At home, traditional strong media are losing credibility, and online media are leading people’s factual judgments, such as microblogging, blogs, and forums, and are impacting traditional media with unprecedented energy. Stars on the Internet are strategically packaged and can be turned into reality stars. Therefore, small and medium-sized floor companies can take the road of “curving the country with curves†and “encircling the cities with the countrysideâ€, becoming famous on the Internet and gradually landing to the reality. This step is completely feasible because the advantages of traditional media owned by large companies are gradually being lost.
First, let the low-cost, even zero-cost, communications become a reality, which is very attractive for the marketing of small and medium floor companies. When there is no internet, we need to deliver a message or customers need to understand our products and services at a very high cost. It involves travel expenses, mailing fees, and high time costs. Now through the network, customers can easily find out about us, even inquiries about massive information, and financial and time investment is very small. Through the Internet, brand marketing for small and medium-sized floor companies can be limited for the first time without capital and time, and compete with large companies on the same stage.
Second, through the Internet, small and medium-sized flooring companies can quickly find potential customers with low cost. Flooring companies target industry customers and potential customers are dispersed. Under the traditional mode of communication, the cost of finding each potential customer’s needs is high and the marketing effect is not obvious. However, through search engine marketing, when potential customers generate some kind of demand, they will quickly find a company that can solve this demand or provide such products and services through the search for keywords. This has changed the situation in which small and medium-sized flooring companies have had a heavy burden of promotion fees in the past, poor marketing results, and unpredictability. Because search engine marketing pays according to the number of clicks, there is almost no waste of advertising. This traditional channel of communication is hard to hope for.
Third, on the Internet, small and medium-sized flooring companies have the opportunity to voice their own voices and have the opportunity to compete with big companies for the brand's right to speak. The Internet is an open, equal, and shared platform. On the Internet, large companies do not have more opportunities and advantages than SMEs. To some extent, both sides are standing on the same starting line. The advantageous resources in the traditional marketing environment have basically been wiped out by large companies. There are not many opportunities for small and medium floor companies. However, on the Internet, this is a brand new battlefield. The war has just started. In the exploration, no one can say that he is stronger than others. What network marketing needs is innovation and change. This is exactly matching the decision-making and innovation spirit of small and medium floor companies.
Fourth, on the Internet, SMEs have the advantage of building brands. The real world is a conservative, orderly, highly centralized world that is very much in line with the character of large corporations. The Internet world is different from this. It is an innovative, fast-changing, flat, matrix-like world that is very much in line with the character of SMEs. It can be said that SMEs have an inherent competitive advantage on the Internet. In the real world, fostering a “star†requires years of accumulation and fortune. Using an innovative strategy on the Internet, a grassroots can become popular overnight and become a well-known “network starâ€, creating unimaginable spreads. miracle.
Fifth, the Internet world is profoundly influencing the real world with a powerful force. At home, traditional strong media are losing credibility, and online media are leading people’s factual judgments, such as microblogging, blogs, and forums, and are impacting traditional media with unprecedented energy. Stars on the Internet are strategically packaged and can be turned into reality stars. Therefore, small and medium-sized floor companies can take the road of “curving the country with curves†and “encircling the cities with the countrysideâ€, becoming famous on the Internet and gradually landing to the reality. This step is completely feasible because the advantages of traditional media owned by large companies are gradually being lost.
staircase light; outdoor step lightings; step wall recessed lights
HSONG LIGHTING CO,. LTD , https://www.lightingforproject.com