Water-based paint market share in China will reach 20% -60%

Business Club February 22 News 2011, the hot spots of the functional coating or coating market, water-based coatings, powder coatings, art coatings, etc., will receive great attention.

First: The market share of waterborne coatings in China will reach 20%-60%

The superiority of water-based paints in terms of their environmental performance is a major development direction and trend of the paint industry in the future. First, he will win with environmental protection and be able to grab people's hearts.

However, as far as the current situation is concerned, China's water-based coatings cannot yet be equated with “low-carbon”, and there is still a certain gap between water-based coatings.

People nowadays advocate "low-carbon life". With the improvement of consumers' awareness of their own health and environmental protection, "low-carbon" life is already a general trend and inevitable for future development. Water-based paint is undoubtedly a low-carbon environmental protection distance. Recent coating products.

It is understood that due to its own environmental protection, water-based paint has a market share of more than 60% in Japan, Europe and the United States, and this ratio in China is significantly lower. Industry sources said that in the next five years, the market share of water-based coatings in the Chinese market could reach 20% or more.

Second: a "dark horse" in the field of powder coatings or industrial coatings

Powder coating is a new type of solvent-free 100% solid powder coating. With no solvent, no pollution, recyclable, environmental protection, save energy and resources, reduce labor intensity and high mechanical strength of coating film. According to the root film-forming substances can be divided into two types of thermoplastic and thermosetting, the appearance of film-forming substances can be divided into extinction type, high light type, art type and so on.

It is understood that before the financial crisis, China's powder coatings have maintained a rapid growth of 20%. After the financial crisis in the second half of 2008, due to factors such as slower industrial growth and export decline, the demand for powder coatings in China began to decline until 2009. In the second half of the year, the powder coating industry was able to resume its growth under the influence of the government's active policy of bailout. Data show that in 2009 the production of powder coatings was 800,000 tons, accounting for 11% of the total output.

Once again, artistic coatings have been favored by the market. Nowadays, the material culture and living culture levels of people have been continuously improved. The people’s ideological consciousness has also risen with a new level, and they are constantly pursuing personalization and fashion. A new generation of "rise", the wallpaper industry reunited with unrestrained decline, under the banner of ever-changing, fashion, and personality, "re-influenced" into the building materials market. Today's wallpaper products have given fire, environmental protection, breathability, comfort, and more. The appearance of these features not only increased market share, but also formed a beachhead offensive against the paint market.

Fourth: functional coatings or new generation consumer demand hot consumers in the purchase, the performance of the product itself is also very important, cost-effective products are often coveted consumers, so the dealer on the purchase time We must be able to understand the market and be prepared to grasp consumer psychology. So functional coatings, you may have a lot of ideas, such as whether it is automotive coatings, architectural coatings, etc. Today, I talk about the types and characteristics of functional coatings that I understand, but also for the birth of this product Sound is good.

With the ever-increasing market competition, the phenomenon of homogenization has also intensified. These products not only broke the homogeneity of the paint products, but also integrated the consumer's consumption concepts and needs, and positioned the product directly and vividly. This is the functional coating products in this market segment, such as children's paints and pregnant women's paints. , wedding room paint and so on. This kind of paint product with a certain market segmentation, although the demand side may seem smaller, actually directs the consumer to guide the purchase from the function, and also promotes the product sales.

In the next five years, we hope to see this type of paint product, which is dominated by market segments, and it can be distributed to every demand area, such as old paint, baby paint and so on. It is believed that this type of paint will become a hot spot and bright spot for consumer demand in the new generation of a growing market, and it will also be a major trend for the paint market in the future.