When you are standing on the elevator entrance and are very interested in a group purchase advertisement, you only need to pull out your smart phone and you can receive the products and preferential information involved in this advertisement. You can download the coupon according to your needs. , Get experience invitations, and even realize mobile payments. This kind of scene you can see in the US blockbuster may not be far away. Focus Media, a subsidiary of Zhejiang Jiangnanchun, is doing this.
Yesterday morning, Focus Media released the second quarter financial report, its second quarter revenue was 179 million US dollars, an increase of 48%. Even more eye-catching is the interactive screen business announced by its CEO Jiang Nanchun at the time of the financial report.
In fact, as early as March of this year, the big Chinese building advertising company had revealed on its Weibo website that before the fourth quarter of this year, Focus Media will officially launch a new interactive advertising model based on geographic location services. He said that this new model will lead Focus Media to achieve "dual-screen" integration of mobile phone screens and LCD screens. "It will change not only the focus but also the redefinition of digital media."
Sure enough, in the Focus Media second-quarter report released yesterday, capital expenditures reached 11.5 million U.S. dollars. This fee is exactly the focus of Focus Media's spending on installing a new generation of interactive LCD screens in its seven major cities in China to prepare for the expansion of “interactive advertisingâ€.
In addition to the original building TV screen, the new generation of Focus Interactive LCD screens will be equipped with 3 small interactive screens.
The three big and small four display screens can display four advertisements at the same time. In addition to brand advertisements, they can also display promotional advertisements. The 3 small interactive screens will be mainly used for product promotion and coupon delivery. Each interactive screen is equipped with an RFID sensing area next to it. In addition, there is a card access port. When it is used for the first time, an RFID proximity card is obtained from the card access port, and the number on the card is sent to the audience through a mobile phone message. This RFID card and mobile phone number to send text messages on the realization of a bundle; after use, consumers only need to swipe the RFID sensor port of the corresponding interactive screen, you can get product information, promotional information and the nearest Place of consumption, etc.
It is understood that this round of investment in billions of new generation of interactive LCD screen about 30,000, will be the first quarter of this year in Shanghai, Beijing, Guangzhou and other seven cities, Hangzhou is also among them. This means that Hangzhou consumers can experience this kind of “dual-screen interaction†as early as the fourth quarter of this year, and use mobile phones to obtain new interactive advertising forms that consume consumer information.
Yesterday morning, Focus Media released the second quarter financial report, its second quarter revenue was 179 million US dollars, an increase of 48%. Even more eye-catching is the interactive screen business announced by its CEO Jiang Nanchun at the time of the financial report.
In fact, as early as March of this year, the big Chinese building advertising company had revealed on its Weibo website that before the fourth quarter of this year, Focus Media will officially launch a new interactive advertising model based on geographic location services. He said that this new model will lead Focus Media to achieve "dual-screen" integration of mobile phone screens and LCD screens. "It will change not only the focus but also the redefinition of digital media."
Sure enough, in the Focus Media second-quarter report released yesterday, capital expenditures reached 11.5 million U.S. dollars. This fee is exactly the focus of Focus Media's spending on installing a new generation of interactive LCD screens in its seven major cities in China to prepare for the expansion of “interactive advertisingâ€.
In addition to the original building TV screen, the new generation of Focus Interactive LCD screens will be equipped with 3 small interactive screens.
The three big and small four display screens can display four advertisements at the same time. In addition to brand advertisements, they can also display promotional advertisements. The 3 small interactive screens will be mainly used for product promotion and coupon delivery. Each interactive screen is equipped with an RFID sensing area next to it. In addition, there is a card access port. When it is used for the first time, an RFID proximity card is obtained from the card access port, and the number on the card is sent to the audience through a mobile phone message. This RFID card and mobile phone number to send text messages on the realization of a bundle; after use, consumers only need to swipe the RFID sensor port of the corresponding interactive screen, you can get product information, promotional information and the nearest Place of consumption, etc.
It is understood that this round of investment in billions of new generation of interactive LCD screen about 30,000, will be the first quarter of this year in Shanghai, Beijing, Guangzhou and other seven cities, Hangzhou is also among them. This means that Hangzhou consumers can experience this kind of “dual-screen interaction†as early as the fourth quarter of this year, and use mobile phones to obtain new interactive advertising forms that consume consumer information.
Jiangsu Jiajie Special Screw Co., Ltd , https://www.jiajiebolts.com