At present, in the ceramics market, “small profits but quick turnover†has not brought much joy to ceramic enterprises. Li, a boss of a private factory in Nanzhuang, Foshan City, said that the current private bricks that don’t talk about brands and do not talk about market rules are indeed goods. In particular, privately-owned factories with a scale of 4-6 polishing production lines are almost always in short supply. However, the gross profit earned by privately-owned factories is a veritable gross profit in horns.
The reason why the bricks of privately-owned factories are selling well is because “private bricks†are sold to the remote rural market of Grades 3 and 4, while the current immature rural market is valued at a low price.
The unit price of ceramic products has been falling again and again. The reason is the result of the disorderly development of the ceramic industry. However, in order to compete for the “life-saving straw†under the financial crisis, “Maori†has become “unprofitableâ€, which is against the brand’s “price reduction promotionâ€. It is not unrelated to throwing a factory.
A major trend in the ceramic industry: from tiles to sheets
In the long run, how can “Maori†be able to afford the investment in technological innovation of ceramic enterprises? What about design innovation? The sustainable development of ceramic industry is not empty talk and what is it? The Chinese people are proud of the history of five thousand years of pottery. Perhaps it will be "discarded" under the "maori" of this quick and profitable small profits and quick turnover.
The ceramic tile industry is enjoying the cold flow business
As the most popular season for building materials such as tile ware, it has not brought joy to manufacturers and distributors. The difference in product sales performance is beyond the expectations of many seniors. At the same time, many tile brand companies took the lead in entering a new stage of brand warfare. For the market with oversupply, the industry said, "Survival or death, this is a problem!"
In recent years, under the stimulation of huge market demand, the tile production lines in various production areas have increased and increased, and the bricks such as antique bricks continue to erode market share, and the competition in the industry is naturally fierce. Technical equipment, production capacity, variety specifications, color design, product quality are very mature, product differentiation is not big, at present, the tile industry has entered the era of small profits.
Although many companies in the market are able to pull more customers into the store, they are carrying out product promotion. This type of phenomenon is very common in the ceramic tile industry. However, the market sales are still very dull. Some enterprises even have an imbalance between production and sales. The sales volume is only between 60-80% of the output, which will undoubtedly be a fatal blow to those small and medium-sized enterprises.
Ceramic production technology continues to innovate, product supply has surged, and corporate inventories have increased, and there has been an oversupply in the market. How to effectively make products the first choice for customers in the homogenization period is the pursuit of enterprises. Formulating a brand strategy that suits the company, so it becomes the key to the brand to stand out and make the company's long-term development. There are many ways to brand strategy, and which one is applicable, it will vary from time to time, from place to place, and from company to company.
The reason why the bricks of privately-owned factories are selling well is because “private bricks†are sold to the remote rural market of Grades 3 and 4, while the current immature rural market is valued at a low price.
The unit price of ceramic products has been falling again and again. The reason is the result of the disorderly development of the ceramic industry. However, in order to compete for the “life-saving straw†under the financial crisis, “Maori†has become “unprofitableâ€, which is against the brand’s “price reduction promotionâ€. It is not unrelated to throwing a factory.
A major trend in the ceramic industry: from tiles to sheets
In the long run, how can “Maori†be able to afford the investment in technological innovation of ceramic enterprises? What about design innovation? The sustainable development of ceramic industry is not empty talk and what is it? The Chinese people are proud of the history of five thousand years of pottery. Perhaps it will be "discarded" under the "maori" of this quick and profitable small profits and quick turnover.
The ceramic tile industry is enjoying the cold flow business
As the most popular season for building materials such as tile ware, it has not brought joy to manufacturers and distributors. The difference in product sales performance is beyond the expectations of many seniors. At the same time, many tile brand companies took the lead in entering a new stage of brand warfare. For the market with oversupply, the industry said, "Survival or death, this is a problem!"
In recent years, under the stimulation of huge market demand, the tile production lines in various production areas have increased and increased, and the bricks such as antique bricks continue to erode market share, and the competition in the industry is naturally fierce. Technical equipment, production capacity, variety specifications, color design, product quality are very mature, product differentiation is not big, at present, the tile industry has entered the era of small profits.
Although many companies in the market are able to pull more customers into the store, they are carrying out product promotion. This type of phenomenon is very common in the ceramic tile industry. However, the market sales are still very dull. Some enterprises even have an imbalance between production and sales. The sales volume is only between 60-80% of the output, which will undoubtedly be a fatal blow to those small and medium-sized enterprises.
Ceramic production technology continues to innovate, product supply has surged, and corporate inventories have increased, and there has been an oversupply in the market. How to effectively make products the first choice for customers in the homogenization period is the pursuit of enterprises. Formulating a brand strategy that suits the company, so it becomes the key to the brand to stand out and make the company's long-term development. There are many ways to brand strategy, and which one is applicable, it will vary from time to time, from place to place, and from company to company.
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