After the 29th Dongguan Famous Furniture Exhibition in 2013

1. Overview of this famous furniture exhibition

The 29th International Famous Furniture (Dongguan) Exhibition will be grandly held in Guangdong Modern International Exhibition Center, Houjie, Dongguan from March 16 to 20, 2013. This exhibition opened 12 exhibition halls, two of which are temporary exhibition halls, with a scale of 260,000 square meters and 915 exhibitors from home and abroad.

Second, the brand concentration is still the most advantageous feature of the famous furniture exhibition

The 29th Famous Furniture Fair still maintains a high brand concentration, with many excellent member companies as the backbone of the Dongguan Famous Furniture Club and the Hong Kong Furniture Association, as well as famous enterprises in and outside the province and overseas, gathered in three places on both sides of the strait. More than 70% of well-known home furnishing brands have formed a brand highland in the home furnishing industry. Besides old exhibitors such as Fuyun, Dexin, Huahui, Fubao, Minhua, Gujia Home Furnishing, Musi, Shengao and other dozens of well-known enterprises, there are also Bainalu Shi, Nature, Swarovski, Nanyang Hu Well-known brands such as Shi, Zhongzhixin, etc. have joined in recent years, all gathered at the famous furniture exhibition.

3. The Chinese furniture sector has sprung up at the Famous Furniture Fair, which has attracted the attention of the industry.

The furniture structure of the Famous Furniture Fair has been further optimized and the categories are more abundant. The most notable change is that the Chinese furniture and mahogany furniture plates continue to expand. This is also a response of the exhibition organizer to the return of traditional Chinese culture in the home furnishing market. Has reached more than 40. The biggest increase is the mahogany furniture, which includes the loyal exhibitors Youlian, China Life, Huasong, etc., as well as the newly added famous brands such as Zhejiang Niannianhong, Mingtang, Woodpecker, Shanghai Yizunxuan The largest Chinese furniture brand cluster in the professional furniture exhibition.

4. The scale and brand representativeness of the famous furniture custom furniture exhibition area lead the way in the industry

The famous furniture custom furniture exhibition area is a pioneering activity in the domestic furniture exhibition, and it is also the result of the exhibition organizing committee sensitively capturing market information and complying with market demand. For the third time, the exhibition organized a custom furniture exhibition area with a scale of 10,000 square meters occupying an overwhelming advantage in the industry. At the same time, the exhibition further introduced strong brand enterprises such as housing enterprises, famous villas, Chuangyu, Shuangying , Tianyimeijia, Tangyi, etc., make the customized furniture exhibition area a major bright spot in the domestic furniture professional exhibition.

5. The green furniture advocated by Famous Furniture Fair has become the focus of the industry

During this exhibition, exhibitors are paying more and more attention to green furniture and environmentally friendly homes. They pay more and more attention to the environmental protection problems of raw materials, products and processes, and the environmental protection degree of participating products is also increasing. At the same time, the exhibition will jointly publish the report on the global green home development trend in the industry for the first time in conjunction with "Ruili Home Design". In addition, it will also hold the "China Waterborne Paint Furniture Development President Forum" in conjunction with the China Coating Industry Association, representative coating companies, and furniture companies. ", To promote the green home industry chain to work together to jointly promote the research and development, application and promotion of green and environmentally friendly furniture.

6. Focus on people's livelihood projects and explore the people's livelihood market

In response to the introduction of policies for large-scale urbanization and the construction of "economically suitable housing" throughout the country, the exhibition will hold the Guangdong Provincial Furniture Association, representative furniture companies and merchants, well-known media and real estate company leaders to hold industry forums during the exhibition to discuss the furniture industry How to seize the opportunity in this settlement project with a scale of hundreds of billions of yuan, not only to realize the development of the enterprise itself, but also to meet the needs of the people. At the same time, the exhibition also united with the China Furnishing Art Professional Committee, Guangdong Furniture Association, Dongguan Interior Decoration Association, and well-known home furnishing companies. Around the design, decoration, and furnishings of the "marriage room", a series of activity.

Seven, colorful exhibition activities promote industry progress

The exhibition carefully planned the opening ceremony, expert forum, exhibition awards, closing awards dinner, Chinese home brand brand appraisal, famous furniture design contest award-winning works display and other activities, continued "grasp industry hotspots", "focus on industry health and sustainability The purpose of "development" and "sound authority".

Among them, the fixed event in March every year-"Home Furnishing Trends and Industry Information Conference" will proceed as scheduled, which has become the vane of the furniture industry. The leaders of the China Furniture Association will release the most authoritative industry information. The core data comes from the National Light Industry Industry Information Center. On the other hand, China's home furnishing media will release annual home furnishing trends. These information are of guiding significance to the industry.

China Home Brand Promotion Conference has entered its third session, and the event attracted more high-quality furniture dealers to focus on the famous furniture exhibition. Based on the successful models of the previous two sessions, this year's recommendation meeting made adjustments and innovations. It took more than two months to collect the opinions of the agency agents of more than 3,000 furniture sellers nationwide. As the main line of work, through extensive multi-channel publicity and promotion, so that high-quality furniture brands occupy their own market in a complex market, and continue to enhance the brand value. On March 15th, this year's brand recommendation will be held at Xingye Home Furnishing, and high-quality brand enterprises recommended by more than 60 sellers will be unveiled to the industry.

8. Mainstream buyers actively participated, and new merchants registered actively

Purchaser invitation work is basically implemented. Before the end of last year, a total of 260,000 invitation letters were sent; the secretariat of the organizing committee has sent staff to the first-tier markets such as Beijing and Shanghai, as well as the second-tier and third-tier markets such as Hangzhou, Suzhou, Datong, Xi'an, Taiyuan and Xiamen. After more than 30 events, on the one hand, it has been connected with local mainstream stores and powerful merchants. At the same time, it has also vigorously explored new and potential buyers, invited furniture merchants to come to visit, and completed the visit procedures for a large number of merchants in advance. At the same time, this exhibition also continued to increase the invitation to design power, trying to further expand the buyer group in design, decoration and engineering, further highlighting the highlights of this exhibition. At present, in addition to the traditional buyer invitation and registration methods, more than 10,000 domestic and overseas buyers have pre-registered online. According to previous experience, this data will increase more rapidly as the exhibition approaches.

9. The promotion and invitation work for overseas buyers is steadily advancing

In the early stage, the Famous Furniture Fair has promoted and promoted in 23 furniture magazines around the world, and went to Italy, the Middle East, France, the United Kingdom, the United States, Russia and other countries and regions to promote and invite overseas customers to visit and purchase. At the same time, the Famous Furniture Fair issued 60,000 invitation letters to overseas buyers. At present, some countries and regions such as Japan, India and Malaysia have already signed up to visit the exhibition. Compared with the same period in previous years, it is estimated that the number of overseas buyers of this year's famous furniture exhibition should be flat or exceed.

10. The tightness of the integration of exhibition and trade of famous furniture is increasing day by day

During this exhibition, the furniture stores and brand showrooms in Houjie City carried out timely upgrades and new product listings. The first phase of Xingye International Furniture Capital's furniture store officially opened. In the process of local promotion, the Famous Furniture Fair, in collaboration with major furniture stores and brand showrooms, took the initiative to attack, organize events and create momentum, and invited domestic and foreign merchants to gather at the Famous Furniture Fair and Houjie major stores. The famous furniture exhibition also opened shuttle buses to the main stores and hotels at the exhibition site. The pattern of the integration of famous furniture exhibition and trade is becoming more and more prominent.

The latest information of the famous furniture exhibition will be updated in time in the "Famous Furniture" newspaper and the famous furniture online every day during the exhibition.

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