At the end of the year and the beginning of the year, the home furnishing store also reached the moment when the festival "equipment" appeared. The most popular among consumers is the substantial discounts on real discounts. Industry insiders said that the off-season decoration materials are the peak season for furniture sales. From now to before the Chinese New Year, consumers who buy furniture may save 10% than usual- 20%. However, people in the industry also reminded that consumers should pay attention to comprehensive consideration of quality, cost performance, after-sales service and other factors while obtaining benefits, rather than blindly pursuing low prices.
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"Spot" seductive eye-catching
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Because the end of the year is the peak season for housing delivery, a large number of owners have just got new houses, and the Spring Festival is the traditional festival that Chinese people value most. It happened that the Spring Festival this year was 10 days ahead of previous years, leaving the owner less time to prepare. According to reports, under normal circumstances, the purchase of building materials and furniture products , from order to receipt of the cycle required up to one or two months. If this progress is followed, it is difficult for the owner to ensure that all goods are received before the Spring Festival. At this time, "spot" has become a very attractive word.
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It is understood that Red Star Macalline's 124 shopping malls in more than 90 cities across the country will simultaneously hold the "News Sweeping Spots and Embracing New Year's Day" promotional activities from December 28 to January 5. Each mall will launch at least 50 "selected samples" in limited supply, and at least 50 "special new year goods" in large quantities.
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"Bonus to send discount" is still the promotion of "Three Character Classic"
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At the end of the year, the clearance sprint was launched, and the home store and the brand merchants held a group to "heat up" and let go. Recently, it has been found in many home furnishing stores that there are a variety of promotional activities, including direct discounts, cash back for shopping, and even home appliances for shopping. The change is inseparable from its ancestors, and prizes, gifts and discounts are still the best promotional "three-character classics".
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Joining hands with profit is a promotional method adopted by many merchants this year, which can provide consumers with all products and the most affordable prices. As we approached the end of the year, clearance was the subject of store promotion. Advertisements such as "end-of-year impulse, cost-price sales", "factory direct supply brand snap-up meeting" and so on are constantly being promoted. According to a person in charge of a home furnishing store, this New Year ’s Day "New Year's New Year Procurement Meeting" was carefully organized and organized with thousands of international mainstream home furnishing brand manufacturers after nearly a month of preparation and planning. The number of participating brands, The discount intensity and advertisement placement can be compared with the "May Day" and "Eleventh" Golden Week.
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In addition to making profits, sweepstakes and gifts are also a magic weapon for merchants. "This New Year's Day event in our mall detonated in advance as early as December 7, and then there were weekly event draws and gift giving, with marketing expenses accounting for 30% of the annual marketing expenses ", Introduction of a person in charge of a home store.
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Beware of trap consumption
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Discounts for home building materials market emerging, consumers and how to see it? Durable consumer goods, such as furniture and building materials, do not vary much in price throughout the year. Although some stores seem to have no discounts, as long as they understand the market conditions and will bargain, they can also get lower discounts. Therefore, for the various promotional activities that merchants engage in on holidays, in addition to running a few more to compare prices, they will also start with the actual use of relatives and friends, and listen to the suggestions of people who have purchased.
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Industry insiders said that normal decoration should be based on their own consumption ability and lifestyle to buy home products, rather than blindly comparing and blindly following the uncontrolled "follow-up consumption". Although there are many discounted household products at the end of the year, it is necessary to consider practicality and practicality. Of course, we must also consider the "comprehensive cost-effectiveness". We cannot buy products that are not very necessary because of discounts. Faced with the strong sales promotion of the merchants, the citizens should keep a little rational, and don't just go to "impulse" consumption for prizes and gifts.
Sample furniture attracts the Amoy family
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At the end of the year, many furniture brands have selected some “sample furniture†for special sales in the showroom. Some sales staff said that the sample furniture currently sold are sold at a discounted price lower than the discount of promotional activities, and most of the furniture is new products that have only been on the market this year. The time for public display is not long, so comprehensive consideration is given to their cost performance Is very high.
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Randomly interviewed several consumers who are choosing furniture, and found that special sample furniture is favored by many consumers. In addition to the relatively low price, many consumers also believe that the sample furniture has been placed in the air for a long time, and harmful substances such as formaldehyde should have been released more thoroughly. "The province's own go home and wait." Other consumers said: "It doesn't matter if the sample furniture is old, as long as it is not damaged and does not affect normal use."
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In fact, many consumers will "target" the appropriate furniture styles in advance, and then pay attention to the information of the major home stores at any time. Once the stores launch various preferential policies, they will immediately take action.
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