Purchase orders for provincial aluminum doors and windows decreased due to purchase restriction orders in prefecture-level cities

The regulation of the property market caused the growth of commercial housing sales in Zhengzhou to slow down, and the decline in second-hand housing transactions, which in turn affected the associated aluminum doors and windows industry. As a result, the orders of dealers in the aluminum door and window industry in Zhengzhou declined, but there was no policy affecting restrictions on purchase policies. Orders in the city and county are growing steadily.

Property market regulation aluminum doors and windows inhibited the author's interview in the market of aluminum doors and windows in Henan Province and learned that due to the influence of local urbanization and other favorable factors, Henan's aluminum doors and windows business has been good, brand products occupy most of the market share, the brand loyalty of all businesses The degree is also high. At present, the local real estate market has undergone some changes due to the country’s policy of restricting purchases. Although there is not much impact on the overall “cake” of the aluminum doors and windows market, minor changes have occurred.

The upgrading of real estate control policies and the tightening of monetary policies have made a significant change in the real estate market in Zhengzhou in the first half of 2011. The transaction volume of commercial housing and second-hand housing declined significantly, house prices rose, and house prices rose.

At present, the real estate market in Zhengzhou is getting colder, which has made it more difficult for developers to get new projects, making their investment more cautious, which has slowed investment. It is reported that in the first half of 2011, Zhengzhou City completed a total investment of 39.88 billion yuan in real estate development, growth rate decreased by 20.8 percentage points over the same period last year. In the first half of this year, Zhengzhou urban commercial housing sold a total of 22958 sets, compared with 47,542 sets in the same period in 2010, a sharp decrease of 24,584 sets, a decrease of 51.71% year-on-year; second-hand housing cumulative turnover of 9914 sets, less than the same period in 2010 over 12,700 sets 2786 sets, a decrease of 21.94%. The decline in the sales of commercial housing and the volume of second-hand housing transactions has affected the aluminum doors and windows industry associated with it, which has inhibited the market demand for aluminum doors and windows products.

The total demand for aluminum doors and windows is gradually increasing. At present, the trend of real estate development in Henan shifts toward prefecture-level cities and counties. The speed of the construction of affordable housing in the province has accelerated, and the total amount of housing construction in Henan Province has not changed substantially. Will grow. Correspondingly, the "cake" in the aluminum doors and windows market has also increased. The author believes that there are two reasons. First, the commercial housing market in the first-tier cities was affected by policy control. The development costs and land resources were gradually scarce, prompting developers to move to prefecture-level cities and counties in the province. Since the prefecture-level cities and counties have no restrictions on purchases, and commercial housing has just needed a lot, the future growth potential of aluminum doors and windows cannot be ignored.

The second is to accelerate the construction of affordable housing. It is reported that in Henan Province this year, it plans to invest 36.4 billion yuan in the construction of affordable housing projects, completing 420,900 sets of affordable housing projects. At present, the construction of affordable housing is being launched in various places, which will surely promote the development of the aluminum doors and windows industry in Henan Province.

The prefecture-level city welcomed the opportunity of cost-effective products into the first choice of Zhengzhou City Youth Road, a dealer in the aluminum market told the author that this year's business is still fairly good. Compared with before, the business competition in the provincial capital Zhengzhou has increased, orders have decreased, and orders in prefecture-level cities and counties have increased. In order to comply with this trend, they will focus on customers from prefecture-level cities and county-level cities, and sink their business into prefecture-level cities and county seats.

The pattern of aluminum doors and windows has also undergone some changes in this process. In the past, the purchasing power of customers in first-tier cities was relatively strong, and the pursuit of real estate quality was also relatively high. Therefore, developers have high requirements for the quality of aluminum doors and windows products and brand awareness. Compared with the first-tier cities, the prefecture-level cities and county towns in Henan Province have less high-end real estate and consumer spending power is limited. Therefore, quality, cost-effectiveness, etc. have become a priority for developers. With quality available, developers are more willing to choose cheaper products. The same is true for the construction of affordable housing. Quality and cheap products have become the first choice for developers.

Safeguarding housing or demand for aluminum doors and windows will be promoted in 2011, Zhengzhou City will start 71 new affordable housing projects, a total of 55,627 sets, the operating rate will reach 102.2%. In the second half of 2011, the large supply of affordable housing will further ease the housing difficulties of low- and middle-income families in Zhengzhou City. According to Ye Qi, deputy secretary-general of the Zhengzhou Housing and Real Estate Association, in the second half of 2011, in addition to the substantial increase in the supply of affordable housing in the city, some real estate projects will be gradually introduced into the market due to the real estate development cycle. Volume will maintain a steady growth.

At the same time, the state's control policy on the real estate market has not shown signs of loosening, indicating that the regulation of the property market will continue for a long time. Ye Qi believes that under the influence of policies, market demand will be restrained to a certain extent, and commercial housing sales will still operate at a low level for a certain period of time. In the second half of the year, the cumulative saleable area of ​​commercial housing in Zhengzhou will maintain its growth momentum. The supply of affordable housing will gradually ease the market supply and demand. The growth of commercial housing and the succession of affordable housing will all drive the real estate industry's demand for aluminum doors and windows products. Therefore, the market for aluminum doors and windows in Zhengzhou in the second half of 2011 may have improved.