The increasingly fierce market competition, the brand itself has become a product of added value. In the new historical starting point, the Chinese ceramic brand's attention to brand strategy and brand competition has reached a high point in recent years. With the rapid development of the Internet and the rapid rise in the number of Internet users in recent years, online marketing has become another important means for ceramic companies to create brands.
Internet marketing began in the 1990s. With more than ten years of development, it has formed a relatively complete system, including event marketing, video marketing, story marketing, topic marketing, and microblog marketing. In terms of network integration marketing, there are F4 network topic integrated marketing and FEA network integrated marketing. Briefly introduce the two modes today and see how their respective effects are.
Gold Rudder Ceramics “New Eros Legend†Story Marketing Recently, a classic mythical love story “New Eros Legend†popular in the Internet has caused onlookers in Sina and Mop forums, and the number of views and comments has broken tens of thousands. Statistics, including female readers. "The Legend of New Eros" is a mythical love story written by Gold Rudder Ceramics to promote Coast Star, 15 Carat and Paraiba.
"Eros" Cupid is one of the most popular mythological figures in Roman mythology, especially women. Those who know Cupid know "The Cupid's Arrow". Gold rudder ceramics skillfully compares the three major products of coastal stars, 15 carats, and Paraiba to Cupid's three arrows. The story twists and turns strangely exciting, many consumers even if they see the back is to know that advertising, but also happy to accept, or even pay lip service praise.
In addition, from the point of view of consumers and purchase groups, women are more likely to have a say in the purchase of ceramic tiles, and women also prefer love stories such as Cupid. Therefore, it is necessary to say that the legend of New Eros is a Very successful and classic real case of online marketing.
Special ceramics "Crayon Shinchan revives for the house" Video marketing "Crayon Shinchan" is one of the few Japanese animated characters that the Chinese like very much and is deeply loved by the majority of people under the age of 40, even so far. Domestic "crayon fan" fans also abound. Special ceramics also grasped this point. The winning consultants provided planning and production, and carefully created a section of “crayon Shinchan resurrection for the house†video.
At the same time, the video used this year's popular “Howler†tone to combine the original crayon novelty, special ceramics, and beautiful esotericism, giving the audience a refreshing feeling. Just one hour after the video was uploaded to the videos of potatoes, Youku, and so on, the broadcast volume exceeded the 2,000 mark, and the number of people affected is still incalculable.
Similarly, most of the viewing population are consumer groups with purchasing power and purchasing needs. This video can indirectly influence their purchasing decisions and is in line with the target consumer groups of Special Ceramics.
Internet marketing began in the 1990s. With more than ten years of development, it has formed a relatively complete system, including event marketing, video marketing, story marketing, topic marketing, and microblog marketing. In terms of network integration marketing, there are F4 network topic integrated marketing and FEA network integrated marketing. Briefly introduce the two modes today and see how their respective effects are.
Gold Rudder Ceramics “New Eros Legend†Story Marketing Recently, a classic mythical love story “New Eros Legend†popular in the Internet has caused onlookers in Sina and Mop forums, and the number of views and comments has broken tens of thousands. Statistics, including female readers. "The Legend of New Eros" is a mythical love story written by Gold Rudder Ceramics to promote Coast Star, 15 Carat and Paraiba.
"Eros" Cupid is one of the most popular mythological figures in Roman mythology, especially women. Those who know Cupid know "The Cupid's Arrow". Gold rudder ceramics skillfully compares the three major products of coastal stars, 15 carats, and Paraiba to Cupid's three arrows. The story twists and turns strangely exciting, many consumers even if they see the back is to know that advertising, but also happy to accept, or even pay lip service praise.
In addition, from the point of view of consumers and purchase groups, women are more likely to have a say in the purchase of ceramic tiles, and women also prefer love stories such as Cupid. Therefore, it is necessary to say that the legend of New Eros is a Very successful and classic real case of online marketing.
Special ceramics "Crayon Shinchan revives for the house" Video marketing "Crayon Shinchan" is one of the few Japanese animated characters that the Chinese like very much and is deeply loved by the majority of people under the age of 40, even so far. Domestic "crayon fan" fans also abound. Special ceramics also grasped this point. The winning consultants provided planning and production, and carefully created a section of “crayon Shinchan resurrection for the house†video.
At the same time, the video used this year's popular “Howler†tone to combine the original crayon novelty, special ceramics, and beautiful esotericism, giving the audience a refreshing feeling. Just one hour after the video was uploaded to the videos of potatoes, Youku, and so on, the broadcast volume exceeded the 2,000 mark, and the number of people affected is still incalculable.
Similarly, most of the viewing population are consumer groups with purchasing power and purchasing needs. This video can indirectly influence their purchasing decisions and is in line with the target consumer groups of Special Ceramics.
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