Since the rise of panel furniture ten years ago, it has been the most popular form of furniture on the market, and many brands are well known to ordinary consumers. The simple and smooth shape of the panel furniture is very suitable for use in small units with limited space. Coupled with the advantages of stable performance, easy assembly and good handling, it is always favored by young consumers.
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Ordinary working-class workers and consumers in third- and fourth-tier cities need furniture with practical functions and reasonable prices, rather than so-called expensive wood and artistic value, so the demand for panel furniture is also particularly large. Hu Lan, general manager of Shangpin Home Furnishing Beijing, also pointed out that many middle-income buyers in first-tier cities, especially white-collar workers with good education, have a certain pursuit of life, and value the cost performance of furniture products. The crowd also has high appeal.
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However, people in the industry also said that due to the long-term homogenization of the panel furniture market category, it also has a certain impact on the consumer demand for panel furniture. Especially in Beijing's furniture market, because it is often associated with the words "formaldehyde exceeds standard", "simple style", "cheap", etc., some consumers are deeply entrenched in thinking that solid wood furniture is better than panel furniture, so from the design, product Starting with innovation has become an important way for many panel furniture to enhance the vitality of the brand.
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Customized product market demand highlights
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At present, the market demand for customized panel furniture products is highlighted. Not only can customized panel furniture not only make a reasonable plan for the space, but also allow users to participate in product design services, which is favored by consumers.
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Ke Jiansheng, general manager of Sofia Custom Wardrobe, said that panel furniture customization involves many personalized services, and the fine and more detailed supply chain makes it an effective complement to traditional panel furniture, accounting for about 10% of the entire furniture market The room for development is huge.
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Multi-element products expand the market
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At present, furniture products have entered the wooden furniture market from panel furniture. In addition to the combination of board and wood furniture, non-wood materials such as plastic and metal also make the board furniture more design. The market for panel furniture such as steel-wood combination and rattan-wood combination is further subdivided.
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