Security Products Technology Outlook

First, the high-definition, intelligentization, and platformization of video surveillance are still the mainstream With the development of smart cities and the production of massive amounts of video data, the video surveillance industry is bound to face technical problems such as how to store, transmit, analyze, and extract huge amounts of data. How to better achieve the connection with more industry application platforms and intelligent electronic products, the scale of video surveillance projects will surely expand, and the complexity of industry projects will surely increase.

From the traditional standard-definition products to the current intelligent high-definition has become the mainstream standard of the safe city, which also provides the premise for the construction of the network platform. According to the “Task Book” issued by the Ministry of Public Security, the public security authorities nationwide are required to carry out video surveillance system network construction and video image information integration and sharing. By 2015, multi-level video images that can be interconnected and controlled within the scope of authorization will be established. The information sharing platform and the analog system used by traditional SD products need to realize interconnection and interoperability everywhere. The current high-definition network provides basic protection for all local public security agencies to achieve interconnection.

Through the unified construction of video network networking platforms, the defects and disadvantages such as the discontinuation of video surveillance system construction due to lack of unified planning, lack of unified technical standards, and expansion of platform architecture will be completely ended. Through the effective sharing of resources, the accumulated resource advantages can be formed. And overall advantages will be fully built image information sharing platform.

In addition, the application of video surveillance is no longer limited to the provision of security protection and simple post-event video retrieval. Because video surveillance intelligent applications have significant help in reducing labor costs and improving monitoring efficiency, face detection, audio detection, and intelligent behavior Technologies such as identification provide the possibility for advance warning. The market's interest and demand for intelligent surveillance products are increasing. HD is the premise of intelligence. With the continuous reduction in the cost of high-definition monitoring applications, the demand for upgrading the existing inventory simulation market has been promptly stimulated. Since the existing inventory video surveillance market mainly focuses on analog products, the cost of transformation during the upgrade process becomes an important factor in competition; With the development of network communication technologies and changes in the urban environment, the market has also proposed higher requirements for low-stream, low-light, and low-power consumption for high-definition products, and functions such as anti-shake and fog-permeance have also received increasing attention. The combination of software and hardware capabilities of security companies puts forward higher requirements. It can be foreseen that the high-definition and intelligentization of video surveillance will surely advance and accelerate at the same time.

Digitalization, high-definition, networking, and intelligentization are the four major trends that will boost the security output value. Digitalization and high-definition mainly refer to the upgrading of a whole set of equipment including cameras, and more advanced equipment requires greater capital investment. "Four modernizations" means more advanced and smart devices, but it also means that security has entered the era of smart applications, and the investment rate of software application platforms in security will also greatly increase. Some analysts divide the security industry into three stages of equipment installation, application deepening, and operation. The growth rate of revenue for security application companies has increased significantly. The value chain of the security industry is sinking, and it should focus on those enterprises with three major advantages: customer resources, financial strength, and platform technology.

Hikvision pointed out in its annual report that with the popularity of high-definition, digitization, and networking in the field of video surveillance, the rapid development of video and audio intelligent analysis technologies and the improvement of hardware platform processing capabilities, video surveillance systems and various industrial application solutions Closely integrated, a large number of video surveillance devices begin to have content analysis capabilities for video and audio data. Due to the huge amount of information contained in video surveillance equipment, the in-depth analysis and mining of audio and video data has shown great value and effect in big data applications. In the emerging Internet business market, big data applications based on smart analytics are the technical foundation of Internet platform content services. Therefore, big data applications based on intelligent analysis of audio and video will become the development trend of the industry. In 2014, Hikvision will further strengthen its investment in core technologies such as smart analytics and big data.

Dahua’s 2014 corporate plan pointed out that in 2014, the company will continue to focus on increasing the promotion of HDCVI, SmartIPC and other series of high-definition smart products, platform applications and solutions, and comprehensively popularize high-definition intelligent monitoring.

Second, new opportunities for security development under the mobile Internet Mobile Internet breakthroughs the old concept, the true value of the mobile Internet and all walks of life in society and people's daily life combined, promote each other, bringing new development opportunities and profit growth. What kind of sparks will be released after collision and integration between security and the mobile Internet?

Security network industry, digital development process continues to accelerate, the traditional analog security products market is gradually shrinking. With the integration of various new technologies such as IT and its deepening influence, the trajectory of the development of the security industry has changed, breaking through our original imagination and design tracks. In daily life, we are no strangers to mobile phone monitoring. The advent of 3G and 4G brings spring to the development of mobile security. With mobile security monitoring, as long as the network coverage, you can monitor the real-time screen through the mobile phone. Really anytime, anywhere, arbitrary, breaking the limits of distance and space. Not only can you watch the surveillance video in real time, but you can also arbitrarily select and recall the video in a certain period of time in the past to view and review the history. You can also access various alarm devices according to your needs. If the surveillance point is abnormal, the alarm device will pass. SMS, MMS method automatically alarm to the phone, easy to view the scene in a timely manner, deal with emergencies; but also according to their needs, in the computer terminal remote arming, fortification, control camera angle, to watch, you can single screen / multi-screen arbitrary Switch to watch.

Mobile security monitoring closely combines the application needs and characteristics of various industries, pairing smart phone operating systems, and comprehensively developing deep applications based on mobile terminals. For example, for public security agencies, mobile emergency command platforms can be developed to achieve live video capture of emergencies based on mobile The terminal's video image browsing, population (vehicle) information query, GPS vehicle location, emergency command and dispatch, and other real-time applications, quickly build an emergency command center at any time and anywhere, and comprehensively improve the response speed and disposal efficiency of emergencies. For smart home security systems, the integrated platform can receive alarm information from home security systems in real time through smart phones, and link home surveillance images to control real-time conditions in the home. It can also realize remote door opening and closing of the access control system and remote arming and disarming of the alarm system. Realize "smart life" and mobile applications.

The security industry must break through the traditional video surveillance application areas, keep up with the pace of development of the mobile Internet, and develop mobile Internet monitoring products in conjunction with mobile Internet technology, so as to provide users with more and more practical mobile video application services, in order to seek greater development. The Internet allows security monitoring from analog to networked applications and the digital age. Now, the mobile Internet has brought security monitoring into a new era of mobile video.

Embracing the mobile Internet and actively exploring and deploying new security products and service models. With the rapid development of mobile Internet and smart terminals, the security field will also usher in the opportunities and challenges brought by the mobile Internet.

Han Ding shares in the report pointed out that the company's strategic layout in the third quarter of 2013, mobile Internet, a new bright spot for the company's operations. In the coming year, the company will still lay out the mobile internet with a solid foundation and rich accumulation, because smart cities and mobile internet are indispensable: First, smart cities cannot be separated from mobile internet applications. More and more smart city APPs are being born (such as smart medical APP, citizen card APP, etc.), allowing the public to experience the service content of smart cities in the most convenient way. Second, smart cities are conducive to the development of mobile internet. Wireless city construction and smart city APP applications can bring together a large number of users. This is the natural entrance of mobile internet users. Such entrances are not easily grasped by online companies. At the same time, the Han Ding team is also deeply aware that mobile internet in smart cities is the most important way for Han Ding to transform from an order-based company to an operational company.

Third, the Internet of Things brings more development space for security Two years ago, the 12th Five-Year Development Plan for the “Internet of Things” led by the Ministry of Industry and Information Technology was promulgated. The plan will increase the level of development of the Internet of Things industry from various aspects such as industry, finance and taxation. . According to the "planning," the Ministry of Industry and Information Technology will support demonstration projects in key areas, including smart industries, smart agriculture, smart logistics, intelligent transportation, smart grids, smart environmental protection, smart security, smart medical and smart homes. Among them, intelligent security is one of the important trends in the development of security in the future. The Ministry of Industry and Information Technology takes intelligent security as an important supporting field in the future development of the 12th Five-Year Plan. It will undoubtedly provide support for future security development from the national policy level. At the same time, in the Twelfth Five-Year Plan of the “Internet of Things”, video surveillance as the main industry of the security industry is an important part of the Internet of Things. It accounts for about 40% of the Internet of Things and shows its importance. The development of the Internet of Things will effectively promote the security industry.

Application is the key driver for the development of the Internet of Things. Among the many special projects, the most practical one is “Application Promotion Special Action”. The plan shows that by 2015, China will implement demonstration of Internet of Things applications in areas such as industry, agriculture, energy conservation and environmental protection, commercial and trade circulation, transportation and energy, public safety, social undertakings, urban management, and safe production, and some areas will achieve scaled promotion. Judging from the current situation in China, the Internet of Things has high maturity in public safety (urban security), traffic management (intelligent traffic), energy management (smart grid), industrial production and logistics, and has begun to be scaled up in many cities. application.

With the effective application of various areas of the Internet of Things, not only the advanced technology innovation brought about by the security industry, but also brings a broader development space for the narrow areas of the security industry.

First, the development of the Internet of Things will bring about technological innovation in the security industry and effectively promote the digitalization of the security industry. Because, in the Internet of Things, it is necessary to fully realize the perception and perception of various basic characteristics and behaviors of humans and objects, which can bring the existing security system functions and performance to a qualitative improvement, which makes it difficult to satisfy existing security technologies. Requirements, and thus the new technology will be applied in the security industry.

Secondly, the Internet of Things will bring huge business opportunities to the security industry. Security companies will cooperate with other industries through the Internet of Things, thus deepening the industry's deep expansion into other areas. In addition, the development of the Internet of Things has reshuffled the landscape of the security industry. In the near future, new overlords will appear in some areas, and a group of enterprises will be eliminated in the wave of the Internet of Things.

According to Huaping's annual report, in 2013, many smart home products were introduced, and the Internet of Things technology penetrated into people’s daily lives. In the fields of logistics, medical care, and manufacturing, the Internet of Things technology is gradually advancing, and related products have been continuously applied. Becomes a climate. With the maturing of technologies such as Bluetooth, NFC, RFID, and sensors, as well as the commercial use of 4G, the Internet of Things will accelerate its popularity. The industry expects that the market size of China's Internet of Things will reach 489.6 billion yuan in 2013, and the growth rate of China's Internet of Things market will remain at more than 30% in the next three years.

In the annual report, Hikvision put forward the concept of video IoT, and pointed out that the security system has evolved from simple video surveillance to intelligent visualized management, and has become the main content of various IoT application projects represented by smart cities, and has continued Maintain a relatively strong market demand. Therefore, the market size of the video IoT application market will further increase in the next few years.