How lock enterprises survive in fierce competition

China's hardware products have gradually entered the international market, while the world-renowned hardware companies have begun to enter the domestic market. Domestic hardware companies and foreign companies will compete and face unprecedented challenges in the future.

Hardware locks as an important branch of the hardware market, the market has great potential. The electronic lock industry sells about 600 million yuan each year, but more than 3,000 companies compete.

How lock enterprises survive in fierce competition

The marketing of the lock industry cannot achieve the expected goals. There are few companies that can do brand promotion, and more rely on price wars to nibble on the market. Enterprises must cross existing products and markets, and stimulate new market and profit growth points through original ideas and product development. In the concept drawer of the electronic lock, it is impossible to highlight its technical advantages and unique safety performance in many similar electronic lock products. At present, there are two categories in the lock industry, namely, traditional mechanical locks and ordinary electronic locks. This is a typical traditional thinking. It is a product category that has not been designated by strategy design but is based on the natural attributes of products.

It is understood that compared to the electronic lock up to 8,000 yuan more than the price, mechanical locks with its low cost and ease of use has become the general public preferred locks. As a result, electronic locks are commonly used in hotels, institutions, business enterprises and high-end smart real estate support. From this point of view, due to profit reasons, family locks have not received sufficient attention from lock companies, which may also be the point of opportunity. Domestic lock manufacturers need to ensure a certain degree of market sensitivity, timely discovery of business opportunities, and then targeted production.