On December 15, 2013, the 3rd Home Culture Festival of the Champions League ended successfully in Shenzhen Bonai Home Plaza. As the finale of the Champions League in 2013, this cultural festival not only brought value-for-money home products to consumers, but also staged a wonderful performance for everyone, igniting the 2013 home boom. At the event, we also interviewed Li Yan, the president of the Shenzhen Branch of the Champions League and the general manager of Nature Floor Shenzhen Branch, and asked her to talk about more details about the event. [Interview time]: December 15, 2013 [Interview location]: Shenzhen Bonai Home Plaza [Interview person]: President of the Shenzhen Branch of the Champion Alliance, General Manager of Nature Floor Shenzhen Branch Li Yan []: Mr. Li, you it is good! Thank you for accepting an exclusive interview with your home. Although the sky is not beautiful today, we still see a lot of people at the scene of the 3rd Home Culture Festival of the Champions League. This should be regarded as the last event of the Champions League this year. Why do you want to bring such an event at the end of the year? [Li Yan]: Because the end of the year, consumers want to hurry up and finish the New Year in the beautiful new house. At the same time, the time for the renovation is also very tight at the end of the year, because it includes many aspects such as labor. I have to hurry home for the New Year, so at the end of the year, the Champions League’s activities, I feel that at such a point in time, on the one hand, to give consumers a big discount at the end of the year, on the other hand, to let customers in a short time Choose good products and shorten the time to purchase building materials. In fact, there is no way to do this, because the cost is constantly rising, and the price increase of your cost will inevitably lead to the rise of the final unit price. In particular, our building materials and home-made products are all resources that need to be smashed, so we will have a finale at the end of the year. Activity site []: Nature flooring is already a backbone of the Champions League, then what impact do you think such an alliance has on the entire industry or the entire market? [Li Yan]: In fact, the natural floor should be one of the few veterans of the Champions League. In fact, I think the most important point of the alliance is that everyone's brand must be consistent in height. After that, the company's overall strength and product quality are consistent in all aspects. We are all striving: we want to put the most Good product quality and service to consumers. At this time, we can improve the quality of the products in the whole industry. I think this is also the thing that the champions of the champion leagues such as Nature and Dongpeng want and do: to promote the overall high quality and high service of the Champions League and let the consumption You can clearly realize that I have to choose a good product. First of all, I will go to see if there is any suitable for me in the Champions League. []: As the president of the Shenzhen branch, will you worry that there will be conflicts of interest when several companies in the alliance are together? Or the Alliance called for one day to do an event, but one or two companies feel inappropriate, so how do we mediate the balance between these companies? [Li Yan]: This is indeed a difficult thing. When you want a brother to have a fight, let alone we have so many in the Champions League brand, it is really difficult to balance everyone's relationship. But at the same time, I also think this is not a big problem. From 2009 to now, we have joined national brands such as Mousse, Sofia, Midea, and AIA, and have also integrated brands such as Kohler and Yadi. After these brands are joined, everyone's purpose, vision and direction are the same. They all do branding, service and quality. As for how to cooperate with a certain event, the coordination is not in place, and everyone can coordinate in private. We have been away for five years this year. There are definitely some bumps and bumps. For example, cooperation, but basically there have not been any big problems, because everyone’s vision is the same, the direction is the same, then everyone Try to move forward and walk on it. Therefore, this kind of small contradiction can be coordinated and solved in private. This is easy to handle, not a big problem. []: After the Champions League fire, I have seen many companies start to do this kind of alliance. Do you have any concerns that these alliances will affect the future development of our Champions League? [Li Yan]: No, because I think the Champions League is called the Champions League. It is the only one registered in the industry and commerce in the country. The building materials and home furnishing alliance is this one. Just like Jackie Chan, he is called Jackie Chan, even if there are many stars behind. However, his status as a river and lake is unmovable, and it is impossible for anyone to be able to move. So I think other alliances are no problem. This is a very good process. Maybe someone else’s alliance has the advantage of others. I think the Champions League should let go of the mentality to learn the advantages of others, and we must keep ourselves good. thing. []: Is there any plan for the Champions League next year, can you tell us a little bit now? [Li Yan]: In fact, the direction of next year is also intensive, because the big direction has been determined, because we belong to a regional branch, so we have to follow the direction of the headquarters champion league, followed by the big leaders, followed Big policy to go. In fact, as the local branch of the Champions League, the key is to have the entire support of the headquarters. This is the most important. This is something that no local alliance can do. The headquarters is equal to having a soul. Easy, this is the first one; of course, the place has its own local characteristics. Then, like the direction of our headquarters next year, the policy is basically already under discussion, and will come out in January. As our general direction, there will not be much deviation, just some colors that we will add to the place. For example, if Shenzhen joins Kohler and gold medals, next year in the Shenzhen Champion League, it should be developed towards more design-type enterprises. Because Shenzhen is the capital of design, I think we will discuss more in this direction. []: I just asked a lot about the Champions League. Next we want to talk about the problem of the natural floor. Is there any big plan for nature next year, or is there any big breakthrough in the product of the year? [Li Yan]: Nature has represented seven countries and nine brands since last year, all of which are first-line brand products imported from Europe, such as the top-grade reinforced boards and the top pure solid wood flooring. This is a product that is already very hot in the world. We have been promoting this year for a whole year, and next year we will aggravate the overall promotion of these aspects, as well as a sales of the overall product. Because although our products are very good, there are still many consumers who don't know it; for example, after we represented Danish hackers, I have a friend who said she plans to go to Europe to buy it. As a result, we have it here; so we feel We didn't do our job, so next year our work will focus on this one. At the same time, we have a Muxiangju brand under the nature floor. Although it has been done for 12 years, it is not a new brand, but from last year. I started to shop in Shenzhen as a whole because it is a custom-made one, so this will be the focus of our work next year. []: I just heard that you talked so much. I found that many products of nature flooring have already begun to adopt this design high-end fashion style and customized type. Have you ever thought of working with those designers? Is there any plan for this in next year? [Li Yan]: Yes, in fact, we have already made a high-end designer forum this year, and invited famous German design masters to come and talk about these aspects. Then we will continue to do this designer forum and designer reception next year. Class, let's talk about design aspects, let designers know more about our products, let high-end consumers accept our imported products. ã€ã€‘:Thank you!
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