The development of e-commerce in the furniture industry has become the trend of the times. Even the e-commerce giant Ma Yun said: the furniture industry will become the next hot industry of e-commerce. So how should the e-commerce in the furniture industry develop?
Someone once asked Ma Yun, where is the hotspot of the next e-commerce? Ma Yun did not hesitate to answer: home improvement. According to data from Ali, the home improvement industry will surpass women's clothing to become the largest category of e-commerce, with an annual scale of 500 billion yuan. Therefore, in the future, the channel innovation of the home industry is the trend of the times. Due to the particularity of household product consumption, the O2O model that emphasizes online drainage and offline experience has become an irreversible trend in the future development of home e-commerce. O2O, Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a front-end for offline transactions. In this way, the offline service can be used to collect customers online. Consumers can use the online to filter services, and the transactions can be settled online, and soon reach the scale.
At present, for the home furnishing industry, almost all enterprises are involved in the O2O war. A furniture company even released a recruitment advertisement for 600,000-year-old recruiting electric merchants, which shows the importance of the O2O model to the traditional home furnishing industry. In the future, e-commerce and traditional home store dealers will no longer compete with each other, but the two channels will complement each other and complement each other. How to achieve effective integration of online and offline marketing channels has become a new proposition facing the home industry.
Then, in the fast-developing e-commerce field, how can furniture be used as a large object commodity? How many furniture companies are involved in e-commerce, but the homogenization is more serious, and the furniture brands that are doing well are also very less. Take small pieces of furniture as an example, furniture e-commerce can not fight price wars, choose high-priced, distinctive products, sofas can imitate the national brand of clothing brand "cracking" DIY, do something special.
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