European ceramic sanitary industry "five male hegemony"

In the EU, the building porcelain, daily-use porcelain, and sanitary porcelain industries have 1,500 companies and employ approximately 200,000 people. Architectural porcelain is the most important industry, accounting for 60% of annual sales of 14,000 MECUs. The remaining daily porcelain and sanitary porcelain are on average. Daily-use porcelain and sanitary porcelain also have some concentrated production areas, but unlike the construction of porcelain production concentrated in a small number of multinational companies, daily-use porcelain production is distributed over more than 100 independent production companies in Europe. The strong vitality of European traditional ceramics industry lies in continuous innovation in production processes and products. European machinery and equipment are sold all over the world. Although almost every country can produce ceramic equipment, its quality is not as good as that of European products.

British Ceramics British production of daily-use porcelain accounts for a quarter of Europe, and the origin of bone china is in the United Kingdom. British bone china is expensive. Its famous brands Royal Dalton and Wedgwood have a set of about 20 pieces of cutlery to sell for 3,000 euros. The product is also beautiful and amazing.

British sanitary wares together with Germany and Spain account for a third of the European market. Britain, Spain and France share 20% of the world's daily and sanitary ceramics equipment market. In the United Kingdom, the pottery industry encompasses a wide range and can be roughly divided into three categories: household goods, construction supplies and industrial supplies. Many basic industries use ceramic appliances or components such as construction, energy production and use, transportation and entertainment. The United Kingdom has adopted a policy of restricting development of the architectural ceramics industry. In 2006, it imported 66 million square meters, ranking fifth in the world's importing countries.

The specific sales of British ceramics are as follows. Tableware: sales of 541 million pounds, of which imports accounted for 229 million pounds; sanitary ware, etc.: sales of 199 million pounds, of which imports accounted for 067 million pounds; ceramic tiles: sales of 100 million pounds, of which imports accounted for 2.34 Billion pounds.

In recent years, the British ceramics market has remained stable, market sales have remained at around 2 billion pounds, and the share of ceramic imports has continued to increase. The sales of specific ceramic products are different. For example, tableware, refractory materials, and industrial products are exported more. The export accounts for about 50% of the total annual sales, while the international transaction volume of building materials such as bricks, tiles, and pipes is relatively small. From the point of view of imported countries, Italy, Spain, the majority of products, China and other countries in the Eastern countries building sanitary ceramics products into the country very few, but China's art ceramic exports to the United Kingdom holds considerable weight.

German Ceramics German daily porcelain production accounts for a quarter of Europe. In 2004, the turnover of tableware was 557 million euros, of which domestic sales were 287 million euros and exports were 270 million euros. Sanitary porcelain and the United Kingdom and Spain together account for one-third of the European market, Germany's daily-use porcelain and sanitaryware industrial equipment accounts for 80% of the world's market share, and the other 20% are shared by the United Kingdom, Spain and France. Germany has adopted a policy of restricting development of the architectural ceramics industry. In 2006, it imported 87 million square meters, ranking third in the world's importing countries.

The quality of the porcelain made in Germany is very good. Although the price is high, it is competitive in the market and it is very popular. Each gray coffee cup has a price of 14.80 marks (US$1 to 1.73 mark), a black and white porcelain cup and saucer of 23.9 marks, an urn 15 tea sets, 1098 marks, an embossed small cup and saucer of 78 marks, and a big saucer (disc) of 32.5 marks. The fine arts of the porcelain sculpture of a 10-cm-high sculpture girl is 359 marks, equivalent to 217 dollars, and the 25-centimeter high sculpture figure is 2,697 marks, which is a staggering price of 1,625 dollars.

The production of French ceramics in the French ceramics industry accounts for one-fifth of that in Europe. It shares another 20% of the ceramic equipment market with the United Kingdom and Spain.

France's daily porcelain in Europe after the ranks of Britain, Germany and Italy in production, is a world-class porcelain powerhouse, its famous world brands: Hermes, CHRISTOFLE Quentin, ARDAUD 柏图, Taru and so on.

Cerlim France is a company specializing in the production of ceramic equipment. The ceramic equipment produced is of advanced technology. The Royal porcelain factory in the UK uses the ceramic equipment produced by this company. An isostatic press molding machine costs 250,000 dollars and can produce 130 products per hour.

Italian Ceramics Italy is a world-class ceramics of today's world. Its daily porcelain production accounts for a quarter of Europe, architectural porcelain production accounts for about 50% of European production, and sanitary porcelain production approaches one-third of Europe. In addition, the Italian architectural ceramics industry equipment has a leading position in the world. In addition to the complete range of ceramics in Italy, the ceramic industry chain is very complete, the industrial division of labor is fine, and all links are well developed.

The Italian ceramic tile industry has nearly 270 ceramic tile companies. The company has 317 factories and 721 kilns with 29,084 employees. In 2006, the output reached 570 million square meters, and the total turnover reached 5.5 billion euros. Exports reach 70% of total sales.

Spanish Ceramics Spanish architectural ceramics account for about one-third of European production, and about 80% of tiles are concentrated in developed regions (castellon). Sanitary porcelain and Germany and the United Kingdom together account for one-third of Europe, sharing 20% ​​of the world's daily and sanitary ceramics equipment market with Britain and France.