The ceramic brand's special competitive power

Mr. Zhang, who has been doing smart home business for many years, bought a villa last year in Yuelu District, Changsha. The villa is large in size and requires a lot of tiles. As a consumer, how does he choose tiles? His answer should represent the consistent thinking of most consumers.

Mr. Zhang said, I don’t know about tiles, and I don’t know how to look at the good and bad of the tiles. There are thousands of brands in the market. I have no way to go to a family to see and choose. Later, I think, I’ll buy special products for brands. It should be fine. So Mr. Zhang bought special products in Marco Polo tiles.

Coincidentally, just the day before yesterday, two friends of a friend had two houses decorated, and they needed some tiles and bathroom products. I found some good brands for help. Before he found me, they had visited the Mawangdui Ceramic City several times.

As a layman, from the aspect of product quality, it is impossible to distinguish between good and bad at all. They repeatedly mentioned that in his hometown, Summit Ceramics sold well and did not know whether it was the same in Changsha. So we went to visit the Sami Te Ceramics Store. But after a lap, they also did not seem to find the feeling.

The ceramic brand's special competitive power

At the time, they said that choosing a good brand for a special product should be very safe. This friend also mentioned Nobel ceramic tile, special price of 125 yuan per square meter.

In their view, to Wanjiali Home Building Materials Square to buy those products of unknown brands, the price is comparable with the well-known brand of special products, he might as well buy a rest assured.

In the above two consumer cases, consumers' consumption thinking mode reflects the strong competitiveness of a special brand in the market.

Consumers do not have the time or energy to verify the brand and the products in the jungle of the products one by one. The only thing that can be selected is which brand is famous in the market. They always believe that famous brands, quality and service will not be worse. Then choose products based on the brand.

When branded products are overpriced and exceed their own budgets, they are secondarily preferred, and special products become their target of choice.

It can be seen that after market competitiveness has been accumulated in the brand reputation, the special price has become a weapon to fight with the public brands.

Some people asked why a piece of ceramic tile has a price as high as a thousand dollars and some as long as a few tens of dollars. Where is the difference? To be honest, apart from brand differences, differences in color and texture, and slight differences in quality, the author has no place to truly convince them. But one thing can be said clearly, it is the ceramic tile industry that can not understand the price difference, indiscriminate eyes of consumers, but also indirectly let those brands that have market foundation, has an advantage on the special price. This is where the brand's competitiveness in the market lies.