Waterborne platform released "Waterborne Coatings Market Research Report"

During the Shanghai International Coatings Show on November 21, 2013, the China Waterborne Industrial Wood Coatings Market Research Report jointly published by Waterborne Platform (China) and Maizhehua Market Research and Consulting Co., Ltd. officially announced the results to the industry. At the exhibition site, the representatives of the participating paint industry and the media participated actively. The research contents of the report include the development status and trend of China's wood furniture industry, wood furniture industrial coatings, and wood furniture waterborne industrial coatings. Through the research on subdivision applications, the market status and trends of waterborne industrial wood coatings are fully analyzed. . The main areas of research reported in the coatings are wood furniture and doors, and retail wood coatings and floor coatings are not in the research area. I. Current situation and development trend of China's wood furniture industry The demand for wood furniture has declined and the cost has increased. The compound growth rate in 2013-2017 is only 2.5%. The development trend of the wooden door industry is strong, and the compound growth rate in 2013-2017 is expected to reach 12.0%. Due to the government's strict regulation of real estate, the slowdown in the growth of commercial housing transaction area has led to a decline in demand for furniture. As far as exports are concerned, the main export destinations of China's wood furniture are the United States and the European Union. The US economy is experiencing high deficits, high unemployment and low growth, which has weakened consumer demand for furniture. The same is true for the EU market. In addition, in 2011, 24 provinces across the country raised the minimum wage during the year, and 27 provinces issued wage guidelines, which led to an increase in domestic labor costs; and with the gradual reduction of forest resources worldwide, multiple timber production In order to protect the environment, the country began to ban logging or issued a log export ban, thereby increasing the price of logs. China's wood furniture products have no absolute price advantage in the world, and the economic situation in foreign countries is sluggish. From the export situation in the past 10 years, China's export growth rate to the EU and the United States continues to decline, and the export volume of wood furniture The proportion of total output from 38% in 2010 (total output of 543 million pieces, export volume of 204 million pieces), decreased to 34% in 2012 (total output of 596 million pieces, export volume of 200 million pieces). Some European and American merchants have already turned orders to Southeast Asian countries with cost advantages such as Vietnam and Malaysia. In addition, for the analysis of wooden doors: the annual output value of China's wooden door industry is increasing, but the industry maturity is low. China's wooden doors are mainly sold domestically. In recent years, with the change of consumers' purchasing habits, the wooden door industry has developed rapidly. In 2012, the output value reached about 100 billion yuan. In 2011, the output value was 80 billion yuan, and the growth rate reached 25%. However, the maturity of the wooden door market is not high, the overall scale is small, and the brand concentration is very low. The industries mainly include five major production bases in the Pearl River Delta region, the Yangtze River Delta region, the Bohai Rim region in North China, and the southwestern region of Sichuan and Sichuan. According to Maizhehua, the compound growth rate of Mumen in 2013-2017 is 12.0%. With the improvement of living standards, more and more people will choose to buy finished wooden doors instead of painting wooden doors themselves. Compared to other categories, the growth of wooden furniture is slow, with a compound growth rate of only 2.5% in 2013-2017. Second, the status quo and development trend of China's wood furniture industry coatings In 2012, China's industrial wood lacquer coatings accounted for 67% of the sales of wood coatings, which will increase with the decline in the demand for retail wood coatings. The sales of wood coatings in 2012 will be about 1 million tons. The amount is about 20.6 billion yuan, with growth rates of 2.0% and 3.6% respectively. Among them, industrial wood coatings accounted for 67% of total sales (wood furniture accounted for about 51%, doors accounted for about 16%), retail wood coatings accounted for only about 30% of the total, floor 3%. In 2012, the sales volume of industrial wood coatings was about 670,000 tons, and the sales volume was about 12.6 billion yuan, with growth rates of 4.0% and 6.3% respectively. As commodity houses gradually turn to fine decoration and more and more people choose to use finished furniture, the proportion of retail sales will decline, while the sales of industrial wood paints continue to increase. The annual growth rate of industrial wood coatings sales in 2008-2012 is about 10%, and the sales growth rate in 2013-2017 is expected to be 6.8%, which will reach 930,000 tons in 2017. In the sales of 1 million tons in 2012, PU polyurethane coatings accounted for 65%, followed by NC nitro coatings 18%, UPE unsaturated polyester coatings 10%, UV curing coatings 4%, WB waterborne coatings only 2 %, AC acid cured coating 1%. 3. Current status and development trend of water-based industrial coatings for wood furniture in China In the future, the annual growth of water-based industrial coatings will increase rapidly, reaching 25%. It has been mentioned that the growth rate of industrial wood coatings in 2013-2017 is 6.8%, while the growth of WB water-based coatings is rapid. Will reach about 25%. That is to say, in 2012, the sales volume of water-based paints will be 20,000 tons, and the sales volume of water-based paints will reach 60,000 tons by 2017. In terms of current market development, water-based acrylics accounted for 78% of waterborne furniture sales, followed by waterborne polyurethanes and waterborne acrylic polyurethanes by 15%. The transformation of macroeconomic adjustment and transformation and the development mode have forced the furniture industry to transform into a water-based environmental protection direction. It can be said that this is no longer the consensus of waterborne coating raw material suppliers and waterborne coating suppliers. From government agencies to furniture companies and distributors, the entire value chain is preparing for water-based transformation and attack. The replacement of oily coatings by waterborne furniture coatings is an inevitable development trend. Although water-based coatings have a series of development obstacles, such as high conversion cost, complicated construction process, easy sag, long grinding time, slow hardness, easy back viscosity, etc., the current political environment provides very good water-based furniture coatings. Development opportunity. Observing the development of waterborne coatings in Europe is also due to the promotion of relevant policies and regulations. Although we started late, we have finally started and made significant progress. From the country's current restrictions on the production of solvent-based coatings, to the local air quality action plan introduced in 2013 this year, including Beijing, Shenzhen, Shanghai, Shunde, Hebei, Shandong, Sichuan, etc., local governments have announced the atmosphere Pollution Prevention Plan. Some of these areas have identified the development of low VOC volatile organic emissions coatings such as waterborne coatings, particularly in the furniture industry. For example, the “Notice of Shenzhen Atmospheric Environmental Quality Improvement Plan” clearly stipulates that 300 coating enterprises should be treated before the end of 2014. The use rate of low VOC emission coatings such as waterborne coatings and photocurable coatings should reach 90%. Beijing, on the other hand, ordered the closure of 200 furniture companies that were not positioned in the capital city in 2013. The main application areas of waterborne industrial coatings and analysis of major manufacturing companies are based on the main application fields of industrial waterborne wood coatings in China: they can be classified into IKEA, export and outdoor furniture, children's furniture, bamboo and rattan furniture and toys. At present, IKEA is the brand that uses the most water-based paints. The use of water-based paints in IKEA-purchased wood furniture accounts for about 70%. In the future, IKEA's demand for water-based paints will gradually expand with the approach of policies. Water-based outdoor furniture coatings and European and American export furniture belong to medium and high-end applications, and more water-based PUs are used in European export furniture. The water-based paint market for children's furniture has just started in 2012 and is a mid-range application, which is expected to be one of the fastest growth applications in the future. The use of domestic manufacturers of water-based acrylic coatings, the price is more than 30 yuan per kilogram. The toy market and the bamboo and rattan market belong to the low-end market. China manufactures 75% of the world's toys, of which more than 70% are exported. In order to meet EU standards, more and more toy manufacturers choose water-based paints, toys and bamboo and rattan furniture are expected. The industry will maintain a growth rate of more than 20% in the future. The use of domestic manufacturers of water-based acrylic coatings, the price is lower. In addition, in the field of American furniture and cabinet segmentation, the trend of conversion from oil to water has begun. For large American furniture companies, due to the low price of domestic water-based acrylic coatings and the closeness of performance to nitrocellulose lacquers, some companies have tried to replace nitrocellulose lacquers with water-based lacquers. These companies have mastered the production process of water-based lacquers, especially temperature and equipment. In other respects, a process is still needed. At present, most manufacturers are only used for small-scale trial production. Secondly, some large cabinet companies have begun to use water-based wood lacquer to paint the door panels (for example: Magnolia has been fully used water-based UV lacquer, Shenyang Yihong cabinets will also be launched in 2014), large cabinets account for 70% of the cabinet industry The market share is stronger than that of small and medium-sized factories. It is invested in the transformation of water-based coating lines to produce higher value-added, more environmentally friendly cabinets. At present, small and medium-sized enterprises have begun to test water-based paint spraying. However, unlike large cabinet factories, small and medium-sized enterprises do not pay much attention to quality. They want to use the concept of water-based paint to promote their products. The market positioning is different. . According to China's waterborne wood coatings manufacturers, they can be divided into two categories: one is a comprehensive coatings company that produces a variety of coating products, such as Carpoly, Nippon, Dulux, China Resources, Bauhinia, Dabao, Zhonghua Paint Etc. Although the company has considerable scale and strength, most of them, except for individual companies, do not focus on the promotion of water-based wood coatings, and the sales of water-based wood coatings are few. The second is specialized in the production of water-based wood coatings, such as Chenyang, Yubei, Leiba, Green, etc. Although the professionalism is very strong, the company's comprehensive strength and brand awareness are lacking. Hebei Chenyang is in the leading position in the production and sales of water-based Liubian rattan coatings and other market segments. Water-based creates a healthy ecosystem and the platform achieves a green industry. Water-based platform firmly believes that more environmentally friendly water-based technology is the development direction of global materials. In addition to focusing on research and promotion of the development of water-based industrial paints in the furniture industry, water-based platforms will continue to focus on the development of water-based technologies in transportation, 3C electronic products and containers. . At the same time, water-based platforms are actively participating in and promoting the development and formulation of national and local coating industry-related regulations and standards, becoming a national industry technology forum and a reliable information platform. Special thanks to industry experts from the coatings industry association, furniture industry association, furniture manufacturing company, coatings company, spraying equipment and raw material suppliers, distributors, etc. for their contribution to the research work of this report. ——End—— Water-based platform (China) was established in July 2009 and is a non-profit organization organized by coating raw material suppliers, coatings manufacturers, equipment manufacturers and CNOOC Changzhou Coating Chemical Research Institute. We believe that green and environmentally friendly processes and materials will be the future direction of the world. Waterborne Platform (China) is committed to accelerating the domestic industrial coatings, inks and other markets by traditional solvent-based cooperation through industry-wide cooperation and joint efforts. The pace at which products are transformed into water-based products. Since its establishment, Waterborne Platform (China) has received strong support and active participation from well-known domestic and foreign chemical companies. Currently, there are air chemical, Opel, Zhanxin, Okote, Bauhinia, Bayer, and CNOOC Changzhou Coating Chemical Research. Yuan, Xibisi, Chenyang, Dow, DSM, Haimingsi, Aegel, Langfabo, Lubrizol, Moto, Nippon, Perstorp, Jintian Haomai, Sinochem International, Xuan Wei, Di Gao, Valspar and other member units. We look forward to the participation of more socially responsible companies, working together through the industry to achieve our vision: water-based green life. TheMartec Group is an industry market research and consulting firm established in the United States in 1984. For nearly 30 years, it has provided services for Fortune 500 and other companies in overall market research, customer analysis, business information and market strategy consulting. Since entering China in 2001, we have helped our clients make the right decisions in China and global markets through customized services to achieve rapid growth and other business goals. The coatings industry is one of the key industries of Maizhehua. We conduct research projects for various coatings markets for a number of coatings and raw materials companies.

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