Ministry of Commerce promotes the development of small and medium-sized commercial and trade circulation enterprises: alleviating financing difficulties

On November 28, 2014, the Ministry of Commerce issued the “Guiding Opinions on Promoting the Healthy Development of Small and Medium-sized Business Circulation Enterprises” (Commercial Circulation [2014] No. 919) (hereinafter referred to as “Guiding Opinions”), requiring local competent commercial administrations to attach great importance to small and medium-sized enterprises. Work in commerce and circulation enterprises, further deepen reforms, transform functions, strengthen public services, improve the business environment, solve outstanding problems faced by small and medium-sized commercial and trade circulation enterprises, and promote the healthy development of enterprises.

The "Guidance Opinions" put forward three main tasks. One is to develop modern circulation methods and improve the organization of SMEs. The second is to develop new marketing channels and improve the branding level of SMEs. The third is to improve the standard credit system and guide the standardized development of small and medium-sized enterprises.

The "Guidance Opinions" clarified four policy measures. First, improve the service system, speed up the construction of a public service platform for small and medium-sized commercial and trade circulation enterprises, and gradually entrust the service platform for enterprise service functions in the field of domestic trade circulation, and gradually expand the scope of services to all small and medium-sized enterprises. Business activities of the enterprise. The second is to increase policy support, conscientiously implement the special fund support policies for the development of national SMEs, promote the policy of clearing taxes and exemptions and reducing costs, and strengthen the supervision and evaluation of the implementation of policies. The third is to alleviate financing difficulties, support financing institutions to develop financing products that meet the characteristics of the commerce and trade circulation industry, encourage small and medium-sized commercial and trade circulation enterprises to concentrate on docking with commercial banks, support logistics enterprises to standardize the development of secured inventory management business, and promote the establishment of government-led credit risk for SMEs. Compensation fund. The fourth is to improve the business environment. We will promptly organize the preparation of special plans for the development of local small and medium-sized commercial and trade circulation enterprises, strengthen the construction of the circulation legal system, and create a legal business environment for small and medium-sized commercial and trade circulation enterprises.

Guiding Opinions of the Ministry of Commerce on Promoting the Healthy Development of Small and Medium-sized Business Circulation Enterprises

Business Circulation [2014] No. 919

The competent departments of the provinces, autonomous regions, municipalities directly under the Central Government, cities with separate plans, and Xinjiang Production and Construction Corps:

To implement the spirit of the Party’s 18th and 18th Central and Fourth Plenary Sessions and the State Council’s Opinions on Further Supporting the Healthy Development of Small and Micro Enterprises (Guo Fa [2012] No. 14) and the State Council on Supporting Small and Micro Enterprises "Opinions on Healthy Development" (Guo Fa [2014] No. 52) and "Several Opinions of the General Office of the State Council on Promoting the Healthy Development of Domestic Trade Circulation" (Guo Ban Fa [2014] No. 51) require further deepening reform, transforming functions, and strengthening Public services, improve the business environment, solve the outstanding problems faced by small and medium-sized commercial and trade circulation enterprises, and promote the healthy development of enterprises. The following guidance is proposed:

First, attach great importance to the work of small and medium-sized commercial and trade circulation enterprises

Small and medium-sized commercial and trading enterprises are distributed in wholesale and retail, accommodation and catering, business services, residential services, warehousing and logistics, etc., accounting for 99.8% of the total number of national trade and circulation enterprises, accounting for 78.5% of the total number of small and medium enterprises (including individual industrial and commercial households). More than 100 million people are the main force for active market and convenient consumption. They are also the main channel for attracting entrepreneurship and expanding employment, and have an important position and role in China's economic and social development. At present, China's economy is in a critical period of structural adjustment, with downward pressures, various difficulties faced by enterprises, and structural contradictions in social employment are more prominent. Solving various problems affecting the healthy development of enterprises and stimulating the development vitality of small and medium-sized commercial and trade circulation enterprises is an important means to expand supply and domestic demand and create more employment opportunities. It is also an important factor for the competent commercial departments to accelerate the transformation of functions, strengthen public services, and deepen institutional reform. Initiative. The competent commercial administrations of all regions should fully understand the importance of doing a good job in this process from the perspective of steady growth, reform, restructuring, and benefiting people's livelihood, and accurately grasp the new situations and new problems facing the development of small and medium-sized commercial and trade circulation enterprises. We will implement various policies and measures, strengthen and improve the public services for small and medium-sized commercial and trade circulation enterprises, help small and medium-sized commercial and trade circulation enterprises to boost confidence, operate steadily, improve profitability and development potential, and enhance the sustainable development capability of enterprises.

Second, the overall requirements

(1) Guiding ideology. In-depth implementation of the spirit of the Party's 18th and 18th Central and Fourth Plenary Sessions, deepening system reform, and transforming government functions, with the State Council's Opinions on Further Supporting the Healthy Development of Small and Micro Enterprises, and the State Council on Supporting the Health of Small and Micro Enterprises The requirements and tasks put forward by the "Opinions on Development" and "Several Opinions of the General Office of the State Council on Promoting the Healthy Development of Domestic Trade Circulation" are a guide, combined with the characteristics of the commerce and trade circulation industry, comprehensively implement the support policies for small and medium-sized commercial and trade circulation enterprises, and guide and support the service platform and Service organizations provide enterprises with various types of public welfare and market-oriented services, improve the development environment of enterprises, and promote the sustainable and healthy development of enterprises.

(2) Main objectives. Improve the organization, branding and standardization of small and medium-sized commercial and trade circulation enterprises, stimulate the innovation vitality of enterprises, establish and improve the standardized service mechanism, form a high-quality and efficient service system, and focus on solving the problems of capital, market, talents and management of small and medium-sized commercial and trade circulation enterprises. The difficulties faced have made the living environment of small and medium-sized commercial and trade circulation enterprises significantly improved, and their development capabilities have continued to increase.

Third, the main task

(1) Develop modern circulation methods and improve the organization of small and medium-sized enterprises.

Support and cultivate a group of regional chain enterprises with new business models, high market acceptance and good development prospects. Help more small and medium-sized commercial circulation enterprises and investors to carry out commercial franchising. Accelerate the development of voluntary chains, support large-scale chain retail enterprises, wholesale enterprises and various service organizations to provide joint procurement and joint distribution services for small and medium-sized commercial and trading enterprises, and reduce operating costs.

Support third-party logistics companies, cold-chain logistics enterprises and logistics information platforms to improve service functions, and provide high-quality and appropriate logistics and other related services for small and medium-sized commercial circulation enterprises. Accelerate the promotion of urban joint distribution pilots, and provide unified distribution, centralized distribution, and common distribution services for small and medium-sized commercial and trade circulation enterprises. Encourage e-commerce companies to cooperate with small and medium-sized commercial and trade circulation enterprises, and develop new end-delivery modes such as “net-order store pick-up”.

Guide various e-commerce platforms to open up special channels, formulate targeted preferential policies, and facilitate the network sales of small and medium-sized commercial circulation enterprises. Encourage small and medium-sized commercial and trade circulation enterprises to develop online marketing through Internet communities, media and instant messaging tools to enhance market expansion capabilities.

(2) Develop new marketing channels to enhance the branding level of SMEs.

Support small and medium-sized commercial and trade circulation enterprises to participate in exhibitions sponsored or guided by commercial authorities, help small and medium-sized commercial circulation enterprises to participate in various types of exhibitions and promotions, and expand marketing channels. Encourage and guide the special commercial street, professional market, shopping center, department store, business function area and other small and medium-sized commercial circulation enterprises to improve service functions, and better attract and promote the gathering and development of small and medium-sized commercial and trading enterprises.

Guide small and medium-sized commercial and trade circulation enterprises to register and regulate the use of trademarks, and create well-known commodity brands and service brands. To explore, nurture and publicize a number of small and medium-sized commerce and circulation enterprises with high reputation and high reputation, organize brand exhibitions, and concentrate on publicity activities, and promote them from multiple angles and channels. Support the old-fashioned enterprises to apply modern technology to inherit and develop traditional skills, ensure product quality and service level, and play the role of excellent brand demonstration.

By holding local famous and high-quality products, we will help brand enterprises establish long-term cooperative relationships with large-scale circulation enterprises and form a stable brand production and sales chain. Establish a multi-sector joint law enforcement mechanism to strengthen the legal rights protection services for small and medium-sized commercial and trade circulation enterprises. The qualified areas should set up permanent stations and complaint points in the gathering areas of small and medium-sized commercial and trade circulation enterprises to create a consumer environment with reassuring and consumer confidence.

(3) Improve the standard credit system and guide the standardized development of small and medium-sized enterprises.

We will further promote the standardization of circulation, closely focus on the characteristics of small and medium-sized commercial and trade circulation enterprises and actual needs, prioritize and standardize the standard revision work. We will increase the implementation of standards and guide the application standards of small and medium-sized commercial and trade circulation enterprises through industry advocacy, media publicity, demonstration and guidance, and achieve standardized development.

Accelerate the construction of a credit information database for business enterprises based on small and medium-sized commercial and trade circulation enterprises, and open to intermediaries and financial institutions, support industry associations to carry out credit evaluation of member enterprises, and vigorously develop credit service industries such as commercial factoring and credit insurance, and gradually form The credit system of small and medium-sized commercial and trading enterprises in corporate trustworthiness, professional evaluation, institutional credit enhancement, and bank credit granting.

Vigorously carry out propaganda and training to help small and medium-sized commercial circulation enterprises understand and learn to use modern credit products and tools such as commercial acceptance bills, letters of credit, credit insurance, and commercial factoring. Guide small and medium-sized commercial and trade circulation enterprises to enhance risk awareness, strengthen counterparty credit risk management, reduce transaction costs, and improve transaction efficiency.

Fourth, policy measures

(1) Improve the service system. Accelerate the construction of public service platforms for small and medium-sized commercial and trade circulation enterprises, establish and improve service docking, standardization, evaluation and incentive mechanisms, mobilize the enthusiasm of various professional service organizations, and provide specialized services for the practical needs of small and medium-sized commercial and trade circulation enterprises. Gradually entrust the service platform for enterprise service functions in the field of domestic trade circulation, and truly make the service platform an important starting point for deepening reform, transforming functions and strengthening public services in the field of domestic trade circulation. Gradually expand the scope of services to all small and medium-sized enterprises' business activities, realize the organic connection with the existing SME service system, interconnect and share resources, and form a joint effort to promote the development of SMEs.

(2) Increase policy support. We will conscientiously implement the special fund support policy for the development of national small and medium-sized enterprises, make overall use of the policy resources of government departments at all levels, actively strive for financial support at this level, and support all kinds of work to promote the development of small and medium-sized commercial and trade circulation enterprises, so that small and medium-sized commercial and trade circulation enterprises can benefit . Actively coordinate the departments of finance, taxation, development and reform, industry and information technology, and promote the policy of reducing taxes and fees and reducing costs. Strengthen the supervision and evaluation of the implementation of policies, identify problems in a timely manner, propose improvements, and further promote the introduction of policies that meet the common needs of enterprises and help enterprises break through the development bottlenecks.

(3) Alleviating financing difficulties. Support financing institutions such as banks, guarantees, insurance, pawn, financial leasing, and commercial factoring to develop financing products that meet the characteristics of the commerce and circulation industry. Encourage small and medium-sized commercial and trade circulation enterprises to focus on docking with commercial banks, establish long-term cooperative relations, and develop mutual guarantee financing, supply chain financing, and business circle financing. Support logistics enterprises to standardize the management of guaranteed inventory management, encourage large-scale circulation enterprises and e-commerce platform enterprises to open necessary business data to commercial banks, and guide market business circle management institutions to cooperate with commercial banks to carry out pledge management of retail management rights. The development of pledge financing for collections and retail management rights creates a good environment. Promote the establishment of a government-led SME credit risk compensation fund for credit enhancement of SMEs including small and medium-sized commercial and trade circulation enterprises, increase the risk tolerance of commercial banks, and reduce the threshold for loans for small and medium-sized commercial and trading enterprises.

(4) Improve the business environment. We will promptly organize the preparation of special plans for the development of local small and medium-sized commercial and trade circulation enterprises, comprehensively analyze the current development of enterprises, indicate the development direction for enterprises, and guide the sustainable and healthy development of enterprises. Strengthen the construction of circulation legal system, rationally regulate the construction of large-scale commercial facilities, clean up relevant regulations on regional blockades and industry monopolies, establish and improve reporting and complaint handling mechanisms, investigate and deal with unfair competition behaviors, rectify and standardize market order, and create rule of law for small and medium-sized commercial and trade circulation enterprises. Business environment.

V. Organizational guarantee

(1) Strengthen organizational leadership. Local competent commercial administrations should report to the party committee and government on a regular basis, link the promotion work of small and medium-sized commercial and trade circulation enterprises with the overall work of local small and medium-sized enterprises, actively cooperate with relevant departments of industry, information and finance, and promptly establish departments to promote the healthy development of small and medium-sized commercial and trade circulation enterprises. Coordination mechanism to form a joint effort to promote the implementation of various policy measures. It is necessary to establish a work target responsibility system and a leadership responsibility system, clarify the lead department, designate a special person to be responsible, strengthen the division of labor and cooperation, and conscientiously do a good job in promoting the development of small and medium-sized commercial and trading enterprises.

(2) Playing the role of the association. Local competent commercial administrations should organize industry trade associations to publicize the policies and measures of all levels of government departments to support small and medium-sized enterprises, and help more small and medium-sized enterprises to make good use of policies and policies. Guide industry trade associations to take advantage of their own services, based on industry characteristics and corporate needs, to develop specialized and differentiated services for small and medium-sized commercial and trade circulation enterprises, to form their own service brands, and to effectively play an important role in strengthening industry self-discipline and promoting industry development.

(3) Strengthening publicity and guidance. Local competent commercial administrations should give full play to the role of radio, television, newspapers, magazines, the Internet and other media, increase work propaganda, create a good public opinion atmosphere, and enhance the society's understanding of small and medium-sized commercial and trade circulation enterprises and service system construction work. The Ministry of Commerce will form a joint inspection team with relevant parties to carry out special supervision on promoting the development of small and medium-sized commercial and trade circulation enterprises, sum up and promote advanced practices and successful experiences in a timely manner, and commend the places where work achievements are outstanding, and fail to implement the work. The place will be notified.

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