Chuanpai Furniture Yuepai Furniture Jingpai Furniture Competing in Yunnan Market Yunnan's current furniture pattern of faction competition has become a major competitive situation in the furniture competition. Chuanpai furniture represented by Chengdu, Guangdong-style furniture represented by Guangdong, and Beijing-style furniture represented by Beijing are the major aspects of competition. From a national perspective, the furniture of these factions is evenly matched in the first-tier cities, but in the second- and third-tier cities of Yunnan, the Yuepai and Jingpai furniture markets are relatively smaller than the Chuanpai furniture.
Yuepai: The Yunnan market has been the best representative of Yuepai furniture. Du Yingjie, chairman of Watermeijiajiafang Plaza, said that Guangdong is the earliest domestic furniture industry and the largest furniture industry area. After more than 20 years. Development has laid the foundation for an influential industry at home and in the world. Because it is located on the coast, it is sensitive to the acceptance of foreign technology and style, so the fashion of Yuepai furniture is unquestionable. Yuepai furniture is good at showing natural textures, such as the coffee table surface, the desktop is a cross-section cut from the thick stump, the edge is a rough bark, the middle of the table is a circle of rings, and cracks. Lying there, it’s shocking and enjoyable. The essence of the logs is released.
Du Yingjie emphasized that both Chuanpai furniture, Jingpai furniture and Yuepai furniture have inherent customer positioning groups. Chuanpai furniture is positioned at the low-end, Jingpai furniture is on the high-end route, and Yuepai furniture is the most branded and largest faction, covering all levels of customer base. As far as the Yunnan market is concerned, Guangdong furniture is also the mainstream furniture, guiding the trend of the entire industry. In the future, Yuepai furniture will grow stronger and stronger.
Jingpai: Jingpai furniture is the classic area of ​​furniture companies that started earlier than Guangdong and Sichuan. Beijing furniture started late. Liu Changyou, head of Beijing Yifeng Furniture Kunming, told reporters that Beijing-style furniture is not the cheapest in the industry, but it must be the most selling point, or there are products that guide the reasons for consumption. Compared with some Chuanpai, Yuepai furniture and other materials using MDF, Jingpai Furniture resolutely implements materials made of solid wood particle board for each board, which guarantees the quality and environmental protection of Jingpai furniture.
In terms of style, Liu Changyou said that Jingpai furniture is a simple interpretation of classics. Everyone can see the fashionable fashion of Yuepai furniture, but it also determines the short life cycle of its style. Jingpai furniture has a unique heritage inside. The Beijing-style furniture is profound and profound, drawing on the inner nutrition of the traditional Jingpai furniture, drawing on the lively form of the folk general-style Beijing-style furniture; inheriting the strengths and carrying forward the advantages; creating a new Beijing-style furniture in the modern sense with a new refined atmosphere and subtlety.
Chuanpai: about 60% of the Yunnan market share Liu Lei, general manager of the All-Friends Furniture Dianchi Life Museum believes that in the Yunnan furniture market, Chuanpai furniture accounts for about 60% of the market share, which is mainly related to Sichuan's support for the furniture industry. Sichuan is close to Yunnan, and the convenient logistics advantages are determined. It is understood that the Sichuan government has unified planning of industrial land for furniture manufacturing enterprises. The government supports a large amount of policies and the policies are relatively flexible. For foreign-invested manufacturers, there is also a tax reduction and exemption system.
Every year in Chengdu Furniture Fair in September, new furniture at home and abroad will be released at the same time, which is very big for the furniture industry. Chuanpai furniture is more common in mid-range, mainly based on panel furniture. Since 2007, 10% of large furniture companies have begun to move toward high-end. From the point of view of logistics, from Chengdu to Kunming, it can be reached in more than 20 hours. Compared with the goods sent from other cities, the time is much faster. The Yunnan furniture market still belongs to the single-player struggle, even if the furniture of the same faction did not form a joint operation.
Local homes have rich resources. Xi Hui, president of the Yunnan Furniture Industry Association, said that local furniture has rich resource advantages, but the guidance and excavation efforts are not enough. As a huge industrial chain, the Yunnan furniture industry has formed a situation in which circulation is the mainstay and processing is supplemented. The entire industry lacks management and is relatively scattered. Since the company did not form a standard operation for the current hidden dangers, the furniture manufacturing plant in the area around Xiaobanqiao had caused fires. After the fire broke out, the government did not support some production activities of the entire furniture industry.
Over the years, enterprises have been in power, lack of communication, and vicious competition, resulting in a small economic scale of the entire industry, which has restricted the development of the entire industry and is in urgent need of regulation. The Yunnan furniture industry has a relatively obvious resource advantage. Furniture companies in Chengdu and Guangdong usually purchase a large number of artificial panels from Yunnan, and after returning them, they are processed and then sold back to seize our market. According to rough estimates, about 80% to 90% of the timber market in Yunnan has been handed over to the field. It is a pity that the government pays more attention to it and hopes that the furniture industry can form a normative group and fully exploit it.
Yuepai: The Yunnan market has been the best representative of Yuepai furniture. Du Yingjie, chairman of Watermeijiajiafang Plaza, said that Guangdong is the earliest domestic furniture industry and the largest furniture industry area. After more than 20 years. Development has laid the foundation for an influential industry at home and in the world. Because it is located on the coast, it is sensitive to the acceptance of foreign technology and style, so the fashion of Yuepai furniture is unquestionable. Yuepai furniture is good at showing natural textures, such as the coffee table surface, the desktop is a cross-section cut from the thick stump, the edge is a rough bark, the middle of the table is a circle of rings, and cracks. Lying there, it’s shocking and enjoyable. The essence of the logs is released.
Du Yingjie emphasized that both Chuanpai furniture, Jingpai furniture and Yuepai furniture have inherent customer positioning groups. Chuanpai furniture is positioned at the low-end, Jingpai furniture is on the high-end route, and Yuepai furniture is the most branded and largest faction, covering all levels of customer base. As far as the Yunnan market is concerned, Guangdong furniture is also the mainstream furniture, guiding the trend of the entire industry. In the future, Yuepai furniture will grow stronger and stronger.
Jingpai: Jingpai furniture is the classic area of ​​furniture companies that started earlier than Guangdong and Sichuan. Beijing furniture started late. Liu Changyou, head of Beijing Yifeng Furniture Kunming, told reporters that Beijing-style furniture is not the cheapest in the industry, but it must be the most selling point, or there are products that guide the reasons for consumption. Compared with some Chuanpai, Yuepai furniture and other materials using MDF, Jingpai Furniture resolutely implements materials made of solid wood particle board for each board, which guarantees the quality and environmental protection of Jingpai furniture.
In terms of style, Liu Changyou said that Jingpai furniture is a simple interpretation of classics. Everyone can see the fashionable fashion of Yuepai furniture, but it also determines the short life cycle of its style. Jingpai furniture has a unique heritage inside. The Beijing-style furniture is profound and profound, drawing on the inner nutrition of the traditional Jingpai furniture, drawing on the lively form of the folk general-style Beijing-style furniture; inheriting the strengths and carrying forward the advantages; creating a new Beijing-style furniture in the modern sense with a new refined atmosphere and subtlety.
Chuanpai: about 60% of the Yunnan market share Liu Lei, general manager of the All-Friends Furniture Dianchi Life Museum believes that in the Yunnan furniture market, Chuanpai furniture accounts for about 60% of the market share, which is mainly related to Sichuan's support for the furniture industry. Sichuan is close to Yunnan, and the convenient logistics advantages are determined. It is understood that the Sichuan government has unified planning of industrial land for furniture manufacturing enterprises. The government supports a large amount of policies and the policies are relatively flexible. For foreign-invested manufacturers, there is also a tax reduction and exemption system.
Every year in Chengdu Furniture Fair in September, new furniture at home and abroad will be released at the same time, which is very big for the furniture industry. Chuanpai furniture is more common in mid-range, mainly based on panel furniture. Since 2007, 10% of large furniture companies have begun to move toward high-end. From the point of view of logistics, from Chengdu to Kunming, it can be reached in more than 20 hours. Compared with the goods sent from other cities, the time is much faster. The Yunnan furniture market still belongs to the single-player struggle, even if the furniture of the same faction did not form a joint operation.
Local homes have rich resources. Xi Hui, president of the Yunnan Furniture Industry Association, said that local furniture has rich resource advantages, but the guidance and excavation efforts are not enough. As a huge industrial chain, the Yunnan furniture industry has formed a situation in which circulation is the mainstay and processing is supplemented. The entire industry lacks management and is relatively scattered. Since the company did not form a standard operation for the current hidden dangers, the furniture manufacturing plant in the area around Xiaobanqiao had caused fires. After the fire broke out, the government did not support some production activities of the entire furniture industry.
Over the years, enterprises have been in power, lack of communication, and vicious competition, resulting in a small economic scale of the entire industry, which has restricted the development of the entire industry and is in urgent need of regulation. The Yunnan furniture industry has a relatively obvious resource advantage. Furniture companies in Chengdu and Guangdong usually purchase a large number of artificial panels from Yunnan, and after returning them, they are processed and then sold back to seize our market. According to rough estimates, about 80% to 90% of the timber market in Yunnan has been handed over to the field. It is a pity that the government pays more attention to it and hopes that the furniture industry can form a normative group and fully exploit it.
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