Brand awareness encounters OEM, consumer furniture purchases need to be cautious

Consumers who are not familiar with the home, most of them will ask the people around them before buying building materials, where to buy? What brand of building materials or furniture? This shows that more and more people are relying on the trust of the brand. This is a good thing, but not all. Presumably, many people know that many products produced in the same factory on the market appear in different brands. The promoters also confess that “we are a factory.” Such products have no difference in quality and workmanship. . It’s just that manufacturers do multi-brand operations in order to separate consumers or to avoid conflicts in price. But have you seen the same product but different prices at different brands? Colleagues have seen a fabric soft bed, the price is about 4,800 yuan, to be honest, not expensive. Later, I saw the same product in another brand store, and the price was around 4,200 yuan. I let my colleagues see clearly, remember every detail, and after careful comparison, the products of two different brands are exactly the same. Going to see the stone coffee table, the same product, the price difference between different brand stores is even greater, one more than 10,000 yuan, one about 8,000 yuan. It is an ordinary glass dining table, and the price difference is also around 1,000 yuan. “Does furniture also have OEM products?” Colleagues wondered. The answer is yes, furniture not only has OEM products, but also different from OEM appliances, even the quality inspection standards are exactly the same. However, many dealers do not admit that the products they distribute are products with others (especially brands with lower brand awareness). This phenomenon is not only the existence of soft beds, marble products, travertine products, stainless steel glass products, wrought iron furniture and even a small amount of wooden furniture. Many senior industry insiders have revealed that the furniture developed by these companies are generally more popular in the market, which does not represent the quality of their products, and sometimes only represents the appearance and price. Compared with the brand confusion of “傍名牌”, this phenomenon of different brands of the same product is more easily overlooked by consumers. Therefore, don't be too superstitious about the brand. When you buy it, you have to spend more time running a few stores to achieve "shopping around." Otherwise, if you are not careful, you will become a "water fish" that blindly worships the brand. Buy OEM home appliances, spend more money and buy a well-known brand LOGO, buy furniture, spend more money, not even LOGO.

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