The furniture industry production and sales unity chain business model is rapidly emerging

A few days ago, the characteristics of chain operation clearly extended the chain operation to the furniture industry, and the chain model of production and sales of furniture enterprises rose rapidly. Many responsible persons of the enterprises said that they believe that furniture chain operation will be the only way for furniture marketing in recent years. It is understood that the traditional furniture retail model is mainly based on booth rental management. Furniture producers do not directly contact consumers. They only sell products to dealers in the form of wholesale, which is difficult to control the price of furniture market. The store has invested a lot, and for the sake of its own interests, it is unwilling to minimize profits. This makes it difficult to promote the promotion of goods in traditional home shopping malls. At the same time, dealers cannot be restricted to consumers due to their own quality and operational strength. Providing the best after-sales service, consumers and manufacturers themselves can't get rid of it. Facts have proved that this business model is difficult to protect the rights and interests of consumers, and can not meet the needs of the market. In order to optimize shopping prices, many consumers have begun to try new forms of purchase, such as online group purchases, factory direct sales, etc. It is not difficult to see that the traditional dealer-based sales model has encountered challenges, which has become an indisputable fact. In this market situation, the characteristics of chain operation are more prominent: chain operation can give play to the advantages of economies of scale and achieve economies of scale; strong sense of brand and service; and standardized management by advanced means. According to industry insiders, chain management first puts new and higher requirements on manufacturers: sharing a brand and building an image together, manufacturers must not only have unique products, sales and services, but also maintain this advantage. The ability to ensure a healthy and steady development of the chain system. As a franchisee, in the operation, in accordance with the requirements of the manufacturers, unified store name store, unified purchase, unified price, unified service, in other words, as long as the merchants in accordance with the uniform requirements of the manufacturers "clone" can be, not only simple and easy, but also Under the brilliance of the manufacturer's brand, it is easy to achieve the effect of the combination of spirit and meat, and the future is unlimited.

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